Definition of narrowcast in US English:



[no object]
  • Transmit a television program, especially by cable, or otherwise disseminate information, to a comparatively small audience defined by special interest or geographical location.

    ‘the channel is licensed to narrowcast only to nondomestic outlets’
    ‘one journal has avoided the narrowcasting that seems to enslave so many mainstream magazines’
    • ‘That means developing contact lists of the public, broken down per marginal electorate; broken down per issue - so that they can narrowcast.’
    • ‘The company has an almost fetishistic attachment to narrowcasting.’
    • ‘It doesn't just understand one of the fundamental of that what the web is incredibly good at, narrowcasting.’
    • ‘Most important, direct-mail consultants are in the business of narrowcasting rather than broadcasting.’
    • ‘Cable television and the prospects of its narrowcasting have also played an important role, making the three networks truly dinosaurs and largely the buffoons of fettered broadcasting.’
    • ‘When I was a kid, the big, bold promise of cable TV was that there would be narrowcasting.’
    • ‘I feel like I've had a college course education in narrowcasting and building a Web presence.’
    • ‘In this sense, it is closer to narrowcasting than to broadcasting even while maintaining the possibility of broadcasting.’
    • ‘For some Canadian independent labels, narrowcasting - by genre and even by locale - has taken them right around the world.’
    • ‘The set-up is one of the longest-running examples of an in-store media network, sometimes referred to as narrowcasting, or digital advertising networks.’
    • ‘Some banks narrowcast ads for other products on their ATM screens while you wait for your cash.’
    • ‘Now there are hundreds of channels narrowcasting to every conceivable interest.’
    • ‘We're narrowcasting; there's any number of simultaneous streams we can send out to homes.’
    • ‘If there was an emerging trend it was about narrowcasting to specific audiences based on particular issues or demographics relevant to these audiences.’
    • ‘But there's an alternative role for Internet Protocol television, or IPTV: narrowcasting.’
    • ‘Broadcasting has turned into narrowcasting now, especially in the context of FM.’
    • ‘And advertisers might be able to narrowcast commercials made specifically for a particular type of viewer.’
    • ‘Apparently the implications for broadcasting and narrowcasting, for social glue and public ethos, are enormous.’
    • ‘Some people call it niche retailing while others refer to it more colourfully as narrowcasting.’
    • ‘In the near future, candidates will face the ultimate narrowcasting society.’


  • Transmission by narrowcasting.

    ‘Colorado women's volleyball narrowcasts’
    as modifier ‘narrowcast specialty channels’
    • ‘One of the significant cultural aspects of the Internet is that, given its narrowcast properties, it's been able to open up the discussion.’
    • ‘It can also use existing broadcast infrastructure, so it needs neither the infrastructure of narrowcast nor the construction of new broadcast infrastructure.’
    • ‘‘Although cable can't hit this narrowcast level it can complement the message by providing more details via television,’ he added.’
    • ‘Here, the news isn't just partisan but gleefully partisan: conservative, red-in-the-face news narrowcast to the red states.’
    • ‘With sufficient bandwidth could IP spell the end of traditional broadcast video delivery and become strictly videostreaming or mediastreaming to the end goal of personal narrowcasts?’


1930s: back-formation from narrowcasting, on the pattern of broadcasting.