Definition of mindshare in English:



  • Relative public awareness of a phenomenon.

    ‘the need to compete for mindshare from an audience with a short attention span’
    • ‘It's been a great year for the Seoul firm, which threatens to kick Sony in the battle for consumer electronics mindshare.’
    • ‘Like consumer marketers competing for a slice of public mindshare, Washington, Beijing and New Delhi are increasingly trying to win hearts and minds.’
    • ‘But remaining in a holding pattern will only allow AMD to eat away at both mindshare and market share.’
    • ‘He is clearly marketed to win mindshare over the superheroes that plague so much children's programming.’
    • ‘Google has garnered tremendous free publicity and mindshare as result of these tactics.’
    • ‘With this cross-product availability, an already cutthroat market is going to get even more competitive, and the battle for female mindshare will be the key to victory.’
    • ‘Instead, VD is likely to compete on the strength of the Virgin brand and the mindshare it has among music buyers, thanks to the Virgin Megastore chain.’
    • ‘More importantly, its mindshare is growing, and you ought to be scared.’
    • ‘The various groups all hate each other and struggle internally for the mindshare of the Palestinian people and for financial support from the broader Islamic world.’
    • ‘Their answer to every dotcom marketing challenge was a ton of traditional advertising - gotta have mindshare!’
    • ‘We are all individual entrepreneurs, personal brands (in that fast-fading lingo), duking it out for mindshare and market penetration.’
    • ‘Amazon always had the mindshare - and many believe the more effective Web presence.’
    • ‘Then there's the matter of marketing and mindshare.’
    • ‘But Apple undoubtedly has the mindshare lead, and has defined the standard by which other hard drive-based music players are judged.’
    • ‘Faced with consumer ennui and apathy, Nike has decided to engage in a desperate effort to regain mindshare.’
    • ‘That will change, of course, but it's from this point on that the battle for consumer mindshare really begins.’
    • ‘Teams of marketing people are trying to build share-a-penny mindshare in the heads of gas station owners.’
    • ‘That seems like a smart move, but will it fix the mindshare problem and make readers love their newspapers again?’
    • ‘Images like this, showing the very real benefits to voters, is what it will take for ACT to win mindshare among its target audience.’
    • ‘MetalSite, for example, has achieved mindshare by locking in major industry traders, but its ownership by four major steel mills is a problem for some users.’