Definition of merchandise in US English:



  • 1Goods to be bought and sold.

    ‘stores that offered an astonishing range of merchandise’
    • ‘Employees sell merchandise off truck tailgates and from the back of aircraft so that troops can at least buy the essentials - like toiletries, socks and underwear.’
    • ‘A Swedish salesman, Persson was touring the U.S. when he discovered an unusual store that turned over its merchandise quickly and sold it inexpensively.’
    • ‘Passengers ventured to town, spent their much-needed foreign currency at coffee shops, curios shops and on merchandise sold by vendors who come to the harbour on such occasions.’
    • ‘Visitors were under no obligation to buy, prices were often marked, and piece goods of different lines of merchandise were sold.’
    • ‘He was charged with the possession of a large quantity of merchandise protected by registered trademarks, and illegally selling the copyrighted merchandise.’
    • ‘Many are reducing the volume of merchandise they sell on EBay, if not ending their participation altogether.’
    • ‘In fact, buying and selling this merchandise and coercing these women to work in the sex industry amounts to a multi-billion dollar industry, so there is no wonder that it continues.’
    • ‘In Europe, H&M is more like a department store - selling a range of merchandise from edgy street fashion to casual basics for the whole family.’
    • ‘The exchange, based in San Francisco, will initially specialize in buying and selling one type of merchandise: used communications equipment.’
    • ‘The designer outlets offer permanent discounts, with up to 50% off and all merchandise sold is stock surplus to the high street stores.’
    • ‘Every company that said it was going to start selling its merchandise over the Web could watch its stock soar.’
    • ‘The items may have paint defects, scratches, dings - anything that prevents them from being sold as new-in-the-box merchandise.’
    • ‘‘The range of merchandise sold in the current shop has improved dramatically and it is now time to extend the services we offer to our customers,’ she said.’
    • ‘The 33-year-old Italian noticed that one of the biggest problems his clients faced was how to sell their leftover merchandise.’
    • ‘What's a better way to celebrate than by selling some brand new merchandise in the SA Store?’
    • ‘Via drop shipment, you can sell first-rate merchandise on your site and make a healthy profit, but without actually having to stock and ship product.’
    • ‘Sutlers - those merchants authorized to peddle provisions in camp - sold such merchandise as soap, thread, and liquor.’
    • ‘During the day she would go around townships selling all sorts of merchandise ranging from bottles, vegetables, fruits and maize which she carried on her head and in the evening go for classes.’
    • ‘During that year he sold both goods raised on the farm and general store merchandise similar to that sold at the family store on Huguenot Street.’
    • ‘We also do focus groups, telephone surveys, and keep tabs on how our merchandise is selling in the marketplace by looking at the attendance numbers.’
    goods, wares, stock, commodities, lines, produce, product, solutions
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    1. 1.1 Branded products used to promote a particular movie, popular music group, etc., or linked to a particular fictional character; merchandising.
      • ‘Time Warner, fiercely protective of its stake in the Harry Potter phenomenon, has been issuing licences to dozens of manufacturers to produce spin-off merchandise from the film.’
      • ‘Research shows that dealers who effectively advertise and promote name - brand merchandise enjoy higher sales and profitability.’
      • ‘I didn't feel the previous merchandise really reflected the character of the club.’
      • ‘Pop group promoters and others who market official merchandise are also likely to welcome the ruling.’
      • ‘The series, so very loosely based on the Eastman and Laird comic book creation, spawned a cornucopia of merchandise, some feature films, and a live action TV show.’
      • ‘By balancing their U.S. production with more imported merchandise, they hope to become more competitive with low-cost imports from Asia and other regions.’
      • ‘Walt Disney decided that Shepard's sketches needed ‘adapting’ to maximise their commercial value in a series of films and spin-off merchandise.’
      • ‘For those who think this is not such a bad thing, check out this merchandise, link courtesy of InstaPundit.’
      • ‘You can book tickets to see any films on show at ODEON using any of the links below and look out for some competitions to win film merchandise, exclusive to anyone who books using these links.’
      • ‘Theatr Mwldan will be giving away free film merchandise over the weekend for all those who come through the doors.’
      • ‘The purchase will help Disney fill its programming slots, introduce new TV specials and series and make serious money on merchandising its new characters.’
      • ‘And the surreal official merchandise has to be seen to even be fathomed.’
      • ‘The line proved so popular that Sony Japan bought the license and now uses the dolls as promotional merchandise.’
      • ‘Since most contracts continue through 2002, existing licensees will work on merchandise around the film, which is set to be released next summer.’
      • ‘Mr. Tsuji created a line of character merchandise designed around gift-giving occasions.’
      • ‘Flat caps, by public demand, have been added to the list of official merchandise at the Commonwealth Games.’
      • ‘The rugs, scarves, mittens and other merchandise have all been produced through Snow Leopard Enterprises.’
      • ‘Shoppers north of the Border are the least likely in Britain to splash out on expensive film merchandise from hit movies such as Star Wars and Harry Potter.’
      • ‘This merchandise features a cartoon character based on the existing president Chen Shui-bian.’
      • ‘They would also be able to bid for contracts to produce Olympic merchandise and to build new sporting facilities in London and elsewhere.’
      • ‘The group's business operation embodies a merchandising interest that totally outsells the official club merchandise.’


[with object]
  • 1Promote the sale of (goods), especially by their presentation in retail outlets.

    ‘a new breakfast food can easily be merchandised’
    • ‘FMI's updated mobility solution can be used to manage promotions, merchandising, retail management, recruitment and training.’
    • ‘The sell-through titles can be merchandised together at retail, giving more impact to the message, Tappin said.’
    • ‘Advertising and merchandising in most chains is about selling the Thing of the Moment (stretch denim!’
    • ‘The course will cover customer relations, retail sales techniques, retail sales support skills, merchandising and window display, career planning, information technology and job seeking skills.’
    • ‘The newcomer is touted on pack for its ability to open sinus passages naturally and will likely be merchandised in drug aisles, and not alongside other vitamin/supplements.’
    • ‘To broaden mass appeal, the shelf-stable milk, packed in 32-oz. cartons, will be merchandised in refrigerated sections.’
    • ‘What I left with was much more: An insight into the critical role CAD technologies are now playing throughout the supply chain - from merchandising to retail display.’
    • ‘The old days of advertising vs. promotion, vs. merchandising, vs. display, vs. events - that's a mindset that has to disappear.’
    • ‘But in the meantime, we'll be looking towards licensing, merchandising, sponsorship, product placement, and other applications to bring us revenues offline.’
    • ‘Jobs in marketing, merchandising and sales will make up another 28%.’
    • ‘In stores, where a 30-year timeline tracks the megastore's history, books, CDs and DVDs from British artists will be merchandised on endcaps.’
    • ‘It also hopes to generate money from its magazine and a retail presence that would include licensing and merchandising.’
    • ‘As the company's CEO explains, his firm will use Luuluu's applications to display and merchandise goods to its key retail customers.’
    • ‘The other follow-up study in 2000 measured the impact of variety, marketing and merchandising on milk sales within the c-store channel.’
    • ‘I think that a lot of the challenges Gap has encountered have to do with merchandising and marketing.’
    • ‘You control the inventory, you control the way that inventory is merchandised to your customers, you control the way the salespeople are trained.’
    • ‘This includes retail sales assistants, merchandising, and telephone selling.’
    • ‘In the midst of unprecedented change in the way music is marketed and merchandised, the millennial byword is undoubtedly ‘synergy.’’
    • ‘Along the way, she seeks advice from her three employees, who have taught her about merchandising, marketing and customer relations.’
    • ‘The conversion rates give a measure of the effectiveness of the Web site and/or portions of the Web site for sales, marketing and merchandising.’
    promote, market, sell, retail, distribute
    View synonyms
    1. 1.1 Advertise or publicize (an idea or person)
      ‘they are merchandising “niceness” to children’
      • ‘It gives me exclusive rights to manage and merchandise her.’
      • ‘Are the media still merchandising Jessica Lynch now that she's peddling a book and a made-for-TV movie?’
      • ‘Ideas merchandised to one of the largest TV audiences of the entire year.’
      • ‘You sign the contract giving me exclusive rights to manage and merchandise you and I also get twenty-five percent of whatever you make.’
      • ‘People merchandise - television performers merchandise their children.’
      • ‘The Presbyterian merchant sought to follow ethical principles in all his business affairs and to make merchandising a public service.’
      publicize, make public, make known, give publicity to, bill, post, announce, broadcast, proclaim, trumpet, shout from the rooftops, give notice of, call attention to, promulgate
      View synonyms
    2. 1.2archaic no object Engage in the business of a merchant.
    3. 1.3archaic Trade or traffic in (something), especially inappropriately.
      ‘it if be below great men to be kind of recompense, and merchandise their Power’


Late Middle English: from Old French marchandise, from marchand ‘merchant’.