One of the mysteries of the English language finally explained.
1usually the mediatreated as singular or plural The main means of mass communication (broadcasting, publishing, and the Internet) regarded collectively.‘their demands were publicized by the media’as modifier ‘the campaign won media attention’
- ‘Much of the news and information in the media originates from public relations sources.’
- ‘The international media has taken its eye off Zimbabwe, yet the suffering of its people has in no way abated.’
- ‘It is often only the big, single-issue campaigns that capture the media's attention and excite the public.’
- ‘Within days a wave of criticism was unleashed in the international media.’
- ‘Despite that decent return, he has never won over the media or his coach.’
- ‘The role of medical journals and the media should not be ignored in that debate.’
- ‘Perhaps the media attention will ensure that things turn out for the best.’
- ‘The health minister has been particularly prominent in the media in this regard.’
- ‘The media barrage brought public attention, and led more people to become fans.’
- ‘Of course, the most extreme views tend to make the best headlines, so they get all the media and public attention.’
- ‘It sparked a massive media appeal to find bone marrow donors for the four youngsters.’
- ‘The news got passing attention in the media and made even less impact on share prices in the sector.’
- ‘Because of the media attention we would have expected an objective witness to come forward by this stage.’
- ‘Even a minor fall in house prices is nowadays regarded as a signal for mass panic by the media.’
- ‘However, in my opinion, the main responsibility of the media is to tell the truth.’
- ‘Politicians should know by now that newspapers or the media do not campaign for any one at all.’
- ‘Interest in the games has been fuelled by the huge exposure in the media, particularly on television.’
- ‘It all depends on confidence and what publicity the media gives to the market.’
- ‘It is in this regard that the media in Bulgaria has a vital role to play.’
- ‘Governments and the media should refrain from using doctors and patients to further their own agendas.’
2plural form of medium
The word media comes from the Latin plural of medium. The traditional view is that it should therefore be treated as a plural noun in all its senses in English and be used with a plural rather than a singular verb: the media have not followed the reports (rather than has not followed). In practice, in the sense ‘broadcasting and the press, collectively,’ media behaves as a collective noun (like staff or clergy, for example), which means that it is now acceptable in standard English for it to take either a singular or a plural verb. The word is also increasingly used in the plural form medias, as if it had a conventional singular form media, especially when referring to different forms of new media, and in the sense ‘the material or form used by an artist’: there were great efforts made by the medias of the involved countries about 600 works in all genres and medias were submitted for review
An intermediate layer in the wall of a blood vessel or lymphatic vessel.
- ‘This sheet was placed around a tubular support to produce the media of the vessel.’
- ‘Alternatively, thickness of the carotid intima and media may be measured by using ultrasound.’
- ‘The aortic wall is held together by a small section of intact media and adventitia.’
- ‘Some veins do not possess smooth muscle fibers and, as a result, do not have a tunica media.’
Late 19th century: shortening of modern Latin tunica (or membrana) media ‘middle sheath (or layer)’.
An ancient region of Asia to the southwest of the Caspian Sea, corresponding approximately to present-day Azerbaijan, northwestern Iran, and northeastern Iraq. Originally inhabited by the Medes, the region was conquered in 550 BC by Cyrus the Great of Persia.
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