Definition of marketing strategy in US English:

marketing strategy

noun

  • A plan of action designed to promote and sell a product or service.

    ‘we use a number of marketing strategies to grow our business’
    mass noun ‘this signals a significant shift in marketing strategy’
    • ‘Many hard-hitting marketing strategies for dairy products can be traced to general industry-funded programs during the '90s.’
    • ‘More than eight in 10 retailers predict that premium store brands will constitute a major marketing strategy for supermarkets.’
    • ‘It presents the latest on market size and shares, consumer preferences, marketing strategy, competitor profiles, and regulatory issues.’
    • ‘According to Olson, working with brand partners involves careful planning and marketing strategies.’
    • ‘It may be time to adopt a new business or marketing strategy.’
    • ‘Mark-up pricing, cost plus pricing and premium pricing are product-related marketing strategies.’
    • ‘Such knowledge should enable suppliers to determine more effective marketing strategies to penetrate this market segment.’
    • ‘He will organize marketing and advertising campaigns and implement Internet and online marketing strategies.’
    • ‘U.S. suppliers may find it advantageous to begin now making connections overseas and establishing a presence as part of their long-term marketing strategy’
    • ‘According to the vice president of marketing strategy, this "consumer value-added benefit" is right on-trend.’