Definition of market testing in English:

market testing

noun

  • 1The procedure of putting a new product on the market in a limited area in order to test the reactions of consumers.

  • 2British. The inviting of tenders from private enterprise for national and local government contracts, in an effort to increase efficiency and reduce public spending.

Origin

1940s. From market + testing. Compare earlier market-tested.

Pronunciation

market testing

/ˌmɑːkɪt ˈtɛstɪŋ/