One of the mysteries of the English language finally explained.
1The procedure of putting a new product on the market in a limited area in order to test the reactions of consumers.
2British. The inviting of tenders from private enterprise for national and local government contracts, in an effort to increase efficiency and reduce public spending.
1940s. From market + testing. Compare earlier market-tested.
market testing/ˌmɑːkɪt ˈtɛstɪŋ/
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