One of the mysteries of the English language finally explained.
The extent to which a product is recognized and bought by customers in a particular market.‘the company continued to increase market penetration’
- ‘The majority of the station's listeners are over-45s, and it has a market penetration of 4 per cent.’
- ‘The use of lead customers was the favourite overseas market penetration strategy for a number of respondents.’
- ‘Ranked among the Fortune 100 companies, their performance and market penetration is increasing by the day.’
- ‘The distinctiveness of its products and further broadening of product lines have led to rapid market penetration and expanded distribution.’
- ‘But as we analyzed our portfolio business, and compared our market share and market penetration in this group, we saw a great opportunity.’
- ‘She said the number of new stores will depend on market penetration.’
- ‘Nobody else in Ireland or Britain has his level of market penetration.’
- ‘The potential cost reduction might translate into broader market penetration or more diverse applications.’
- ‘Company officials say the acquisition will bolster its product line and strengthen its market penetration in the Midwest and Northeast.’
- ‘The newest version of the company's technology has gained greater market penetration than any of its competitors.’
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