One of the mysteries of the English language finally explained.
The extent to which a product is recognized and bought by customers in a particular market.‘the company continued to increase market penetration’
- ‘The use of lead customers was the favourite overseas market penetration strategy for a number of respondents.’
- ‘She said the number of new stores will depend on market penetration.’
- ‘But as we analyzed our portfolio business, and compared our market share and market penetration in this group, we saw a great opportunity.’
- ‘Ranked among the Fortune 100 companies, their performance and market penetration is increasing by the day.’
- ‘The distinctiveness of its products and further broadening of product lines have led to rapid market penetration and expanded distribution.’
- ‘Company officials say the acquisition will bolster its product line and strengthen its market penetration in the Midwest and Northeast.’
- ‘The potential cost reduction might translate into broader market penetration or more diverse applications.’
- ‘The majority of the station's listeners are over-45s, and it has a market penetration of 4 per cent.’
- ‘Nobody else in Ireland or Britain has his level of market penetration.’
- ‘The newest version of the company's technology has gained greater market penetration than any of its competitors.’
Top tips for CV writingRead more
In this article we explore how to impress employers with a spot-on CV.