Definition of manage expectations in English:

manage expectations

(also manage someone's expectations)


  • Seek to prevent disappointment by establishing in advance what can realistically be achieved or delivered by a project, undertaking, course of action, etc.

    ‘as the White House tries to paint a rosy economic picture, they are also trying to manage expectations’
    ‘the company needs to be very sure it has a hit or it should start managing its customers' expectations’
    • ‘We need to manage our expectations so we don't declare failure too soon.’
    • ‘I think the lesson to be learned in the NFL this season is manage your expectations.’
    • ‘Managing the expectations of your customers, employees, suppliers, and subcontractors is something of an art, but the basic technique involves being as explicit as possible as often as possible.’
    • ‘And that's the real work Apple has on its hands: managing expectations.’
    • ‘Part of today, though, was about managing expectations, and he also made it clear he's not the president yet.’
    • ‘Clearly I should learn to manage my expectations a little better.’
    • ‘During the meeting, I worked to point out places where the customer's complaints were caused by the inability to properly set up and manage customer expectations.’
    • ‘Even economists who have long predicted a soft landing are suggesting that we manage our expectations.’
    • ‘I hope my keep-it-simple approach makes it's clear where I'm coming from and manages expectations appropriately.’
    • ‘In any event, communication is the key for delivering and managing expectations for this type of plan in France.’
    • ‘There will always be people upset, but this is about managing expectations as much as we can.’
    • ‘As I'm a good project manager, I feel it is my duty to manage your expectations.’
    • ‘After two or three iterations, his subordinates just started managing his expectations with wildly outsized guesses about project requirements, and outright lies about what they'd accomplished.’
    • ‘Training and managing expectations are critical to the success and rate of adoption of any innovation or workplace change.’
    • ‘However, intermediaries have an important role to play in managing the expectations of their clients.’
    • ‘So manage your expectations appropriately.’
    • ‘We have to manage our expectations and be realistic.’