Definition of mainstream media in US English:

mainstream media


the mainstream media
  • treated as singular or plural Traditional forms of mass communication, such as newspapers, television, and radio (as opposed to the Internet) regarded collectively.

    ‘the mainstream media doesn't always cover these issues’
    • ‘The headlines have slipped back to page 9 in the mainstream media.’
    • ‘The book has been picked up by bookshops in all major cities, and has received considerable publicity through mainstream media.’
    • ‘We find the way that lies become truth in the modern mainstream media a truly worrying thing.’
    • ‘Each album elicited critical praise, even from mainstream media, and their shows often sold out.’
    • ‘Mostly I'm just happy to see design discussed in the mainstream media.’
    • ‘Despite the high profile the film gave him, he says that it has still been hard to gain access to the mainstream media to air his views.’
    • ‘Fuelled by a lack of enthusiasm from the mainstream media, Blade has made it his mission to raise the profile of UK hip-hop.’
    • ‘But it would be a horrible mistake to think that the mainstream media represents the mood of New Zealand.’
    • ‘Little magazines provide an alternative to the mainstream media.’
    • ‘Through the workshops, these young producers will gain skills and the ability to deconstruct mainstream media images.’
    • ‘As the mainstream media becomes more and more commercial, alternative media is emerging to balance the equilibrium.’