Definition of mailer in US English:



  • 1North American The sender of a letter or package by mail.

    ‘mailers of Christmas cards’
    • ‘‘Allowing mailers to personalize stamps would add value to sending materials by mail,’ says Harry Pearce, co-chairman of the Commission.’
    • ‘‘What risks happening is that the junk mailers will put an address on them and then Canada Post will be obliged to bring it to people's doors,’ he says.’
    • ‘The USPS is currently able to determine such crucial issues as the scope of its own monopoly, the size of its discounts to particular mailers, the amount of information it discloses, and even the quality of service it provides.’
    • ‘Hotmail is ‘testing’ an outside service called Bonded Sender, which a mailer has to pay in order to get certified.’
    • ‘A small change in labeling requirements for bulk mailings announced Oct.21 requires bulk mailers to identify themselves on the outside of the envelope with a valid address.’
    • ‘Only very heavy mailers would end up paying anything.’
    • ‘In the catalog industry, mailers want to know who is most likely to buy their merchandise.’
    • ‘That might cause big mailers to move to alternatives even faster, triggering a spiral of falling revenues, rising debt, and declining service.’
    • ‘If spammers had to pay money for each message, as paper bulk mailers do, they would spam a lot less.’
    • ‘I will inform Monsieur Dubuque of your conjectures about the letter's mailer in another way.’
    • ‘Mailing at presort and automation rates continues to be the lowest cost option for bulk mailers on campus.’
    • ‘Next, he began stuffing the mail back into the ‘business reply’ envelope and sending it back so that the mailer would have to pay the postage.’
    • ‘We have cited this possibility many times, and many mailers have misread our claim.’
    • ‘Potter would also like more case-by-case freedom, so the post office could compete with private entities by offering discounts to volume mailers, for example.’
    • ‘The author and the fisherman were strangers, for the author would not want his identity known if the letter was later opened and read by the fisherman, or if the mailer was eventually found.’
    • ‘To combat this, direct mailers will do anything to get you to open their junk, no matter how dishonest.’
    1. 1.1 A person employed to dispatch newspapers or periodicals by mail.
      • ‘The mailers assist in the movement of newspapers from the printing presses to bundle-tying machines and then onto docks where they are loaded onto delivery trucks.’
      • ‘In the October 7 issue of the Postal Bulletin, a publication for mailers and postal workers, the USPS said the number of complaints about mail "being left in apartment [house] vestibules rather than delivered into mail boxes" has increased recently.’
      • ‘Some 180 mailers, members of Teamsters Local 763, rejected their contract November 17.’
    2. 1.2 A free advertising pamphlet, brochure, or catalog sent out by mail.
      ‘the coupons will be included in newspaper inserts and mailers’
      • ‘Both sides have taken out full-page ads in the Los Angeles Times' local insert, and both sides have sent out mailers to most of Santa Monica's 93,000 residents.’
      • ‘Slick four-color mailers are nice, but what is important is tightly targeting a series of messages to the various groups of voters whom you will need to build a winning coalition.’
      • ‘As a general marketing strategy, the company will target certain cities and use grassroots methods such as mailers, phone calls and meetings to get a foothold in the city, allowing for his salespeople to return and develop business.’
      • ‘One method may be a regular postcard mailer that fits your budget and complements your promotional goals.’
      • ‘One stack was for bills, one for magazines and mailers, and one for all the fan letters.’
      • ‘Send a postcard mailer to people in your surrounding area and decide if your target recipient will be commercial or residential.’
      • ‘It will reach out to its target group through direct mailers and the group expects sales of around 40,000 copies in the first month.’
      • ‘I am starting a business and don't want to use my home address on mailers and business cards.’
      • ‘We also try to contact our customers with a mailer that may be a color postcard or newsletter at least six times a year.’
      • ‘To establish the new identity, the bank has extensive nationwide multimedia campaign plans that will include press and outdoor advertising, direct mailers, and in-branding activities.’
      • ‘When you send your direct mailer to your present customers, the response rate will be five to 20 times greater than when the same piece is mailed to people who have never bought from you.’
      • ‘It's often best to save the full-page print ads, expensive radio spots and glossy, four-color mailers for the slower months of the year.’
      • ‘We opted to split the mailing list in half, sending out 200 post card mailers and leaving the other 200 names for the second strategy.’
      • ‘Digitas supported the site with traditional brochures, direct mailers and a magazine campaign with a strong direct component.’
      • ‘Besides ready-made print and radio ads, the campaign features artwork developed for use in creating window and store displays, posters, flyers, mailers, and even T-shirt and banners.’
      • ‘With as many as seven inserts, the mailer contains recipes, product information, and special sales offers.’
      • ‘They are the retailers who send 1,500 mailers to their customers and yield a good turnout of 100.’
      • ‘Wertz selects the pieces he wishes to present, promotes the artists by sending mailers and catalogs, as well as develops a press packet of each artist's work.’
      • ‘The galleries have also joined forces to produce a mailer called the Seattle Gallery Exhibitions, which is mailed to their combined mailing lists.’
      • ‘Or they may have never received the first mailer - especially if you mailed it bulk rate.’
      pamphlet, booklet, prospectus, catalogue, leaflet, handbill, handout, bill, circular, flyer, notice, advertisement
      View synonyms
    3. 1.3 A container used for conveying items by mail, especially a padded envelope or protective tube.
      ‘they didn't fill in their name and address on the mailer’
      • ‘They send it to you in a prepaid return mailer.’
      • ‘Some laboratories provide specimen containers, mailers and request forms.’
      • ‘Customers can play a rented game for as long as they like, before returning it in a reply-paid mailer and receiving another game off their wish list.’
      • ‘PSS made equipment that produced one-piece mailers, such as security envelopes.’
  • 2Computing
    A program that sends email messages.

    • ‘Dissidents can also use anonymous electronic mailers or Internet anonymizers which allow users to send e-mails and browse the Internet anonymously, further limiting the censorship powers of the state.’
    • ‘Most mass mailers have links posted on each message you can follow to opt-out, and at worst, you could always change your e-mail address.’
    • ‘Mass mailers that chew up processor cycles, bandwidth and users' time do pose a threat.’
    • ‘SAProxy adds a proxy layer into the mix: your mailer speaks to the proxy, and the proxy contacts your mail server.’
    • ‘Miller explained this technology was able to differentiate between mass mailers and regular viruses, only sending notifications for the latter.’