One of the mysteries of the English language finally explained.
- ‘In this age of tourism and exchange society needs not be reminded about the lucrativeness of the entertainment business.’
- ‘You cannot discount the lucrativeness of the business.’
- ‘Indonesia is also a haven for the international trade in endangered animals, an illegal activity that ranks only behind drug trafficking in lucrativeness.’
- ‘Chapter two outlines the wartime stimulus to the Southern African economy, and settler efforts to cash in, which the author terms, ‘the lucrativeness of loyalty.’’
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