One of the mysteries of the English language finally explained.
1The lowest common multiple of the denominators of several fractions.
- 1.1derogatory The level of the least discriminating audience or consumer group.‘they were accused of pandering to the lowest common denominator of public taste’
- ‘It is focus-group politics - do whatever the lowest common denominator of the public wants; do not try to explain to them why different policies would make sense.’
- ‘Furthermore, I don't believe in making work for the lowest common denominator.’
- ‘The ‘mainstream’ popular press is more interested in pursuing the goals of its major shareholders and catering to the lowest common denominator.’
- ‘The game industry has become such a big business that, like Hollywood, no one is willing to take chances when it's easier to do something tailored to the lowest common denominator.’
- ‘All around us brands are compromising their values in an effort to communicate to the lowest common denominator.’
- ‘This movie locates the lowest common denominator in the average audience then aims far, far below them.’
- ‘Yet instead of bringing the country up to the standards, they slide down to the lowest common denominator.’
- ‘So they flood their publications or channels with what would appeal to the lowest common denominator among their target consumers.’
- ‘Rare is the film in today's climate which doesn't take the easier available routes to target the lowest common denominators.’
- ‘The Labour government is afraid of the Daily Mail leader writers and pander to the lowest common denominator.’
- ‘Mass popular entertainment aiming for the lowest common denominator and utterly similar on all channels is now our lot.’
- ‘Or is it just society playing to the lowest common denominator again, whereby people too ignorant, thick or stupid to switch off, or control the TV output define the rules the rest of us ‘adults’ live by.’
- ‘Groups, instead of falling to their lowest common denominator, can often rise to the level of their best member and beyond.’
- ‘It was aimed at the lowest common denominator, with almost slap-stick, stereotyped prose.’
- ‘By appealing to the lowest common denominator and older technologies, denominations and many churches alienate more sophisticated users.’
- ‘Just as the price of a product is determined by market forces, should cricket, which cannot survive as an international sport without the commerce that fuels it, have its equilibrium defined by the lowest common denominator?’
- ‘The problem is not that the play is aimed almost exclusively at homosexuals, but that it is aimed at audiences, gay and straight, of the lowest common denominator.’
- ‘It's anonymously directed, mechanical and unsurprising and is aimed at the indiscriminate lowest common denominator.’
- ‘Therefore, what is usually done has a tendency to cater to the lowest common denominator in the audience.’
- ‘We face today a rising inclination for public policy makers to pander to the lowest common denominator.’
- 1.1derogatory The level of the least discriminating audience or consumer group.
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