One of the mysteries of the English language finally explained.
A product sold at a loss to attract customers.
publicity device, stunt, contrivance, eye-catching novelty, scheme, trick, dodge, ploy, stratagemView synonyms
- ‘They could sell bread at €10c a loaf as a loss-leader, just to get customers in the door.’
- ‘The supermarket uses this brand to hold the mass market with a small number of loss-leaders and without losing the middle to high end of the market.’
- ‘And I wanted to predict that one day telecom firms will offer one of their services for free as a loss-leader.’
- ‘Many of the compact discs sold by the store are sold as loss-leaders to attract consumers to buy other products.’
- ‘As is commonplace in many retailing environments, Wal-Mart and other mass-market discounters sell some products as loss-leaders.’
- ‘In order to encourage ongoing patronage of a particular store, loss-leaders tend to be products that consumers buy frequently.’
- ‘Coupons can also be a loss-leader that brings people into the store for the coupon price but allows you to possibly sell them other items that they may need at your regular price.’
- ‘Making use of cheaply available material, they provided a loss-leader service aimed at Europe as a whole rather than the UK.’
- ‘They use CDs as loss-leaders, selling below cost.’
- ‘He added: ‘For supermarkets, fuel can be a loss-leader and so it's part of their marketing strategy that they do this.’’
- ‘German shops aren't allowed to sell goods below cost, so the retailing giant can't use loss-leaders to lure shoppers - a favored tactic in the U.S. and Britain.’
- ‘Supermarkets use bread as a loss-leader - prices are kept lower than the cost of production to attract customers.’
- ‘In all these cases, the cheap loss-leaders are prominently publicized.’
- ‘A spokesman says the loss-leader model isn't an option for the company.’
- ‘To them, selling music is a loss-leader to help them sell consumer electronics.’
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