Definition of long tail in US English:

long tail


  • (in retail and marketing) used to refer to the large number of products that sell in small quantities, as contrasted with the small number of best-selling products.

    • ‘All that really means is it will open up more opportunities for those focusing on selling within the long tail.’
    • ‘Firstly, the niche sellers in the long tail are selling more, so the tail is growing as a fraction of the whole.’
    • ‘After that, recommendations can encourage them to try niche products, driving them down the long tail.’
    • ‘There is a school of thought which holds that the long tail is actually worth more to output producers than is the short head.’
    • ‘It's the WEB that provides a large enough audience for the long tail to work!’
    • ‘What do you do if your product is stuck way down in the long tail?’
    • ‘The long tail, one the busiest of buzzwords, refers to the eclectic, niche stuff that can be found beyond the mainstream, beyond the stuff that has broad appeal to the masses.’
    • ‘The rest are in the long tail of poor sellers.’
    • ‘This leads on to the idea that the sum of expenditure on all these little niche markets (i.e. the long tail) can equal or exceed the value of the heavily hyped blockbusters.’
    • ‘Looking carefully at statistics from a variety of sources that have thrived on content, he has written an article pointing out the value of "the long tail."’
    • ‘The long tail is receiving so much attention because the Internet is enabling new ways to tap into (and take advantage of) its vast array of offerings.’
    • ‘Flattening the long tail affects which business models are viable.’
    • ‘The long-tail approach, by definition, requires you to be constantly on the prowl for underdog and underexposed offerings.’
    • ‘Because if you think about it, what are blogs but a fine instance of the long tail?’
    • ‘The hits will still sell far more than the misses, but since almost every download finds someone willing to give it a try, the long tail could provide the majority of sales.’
    • ‘Some observers believe that the long tail will eventually constitute a larger part of the market than the short head (if it doesn't do so already).’
    • ‘And because there are so many separate items in the long tail, they can, collectively, be more valuable than the short head.’