Definition of lead gen in US English:

lead gen

noun

informal
  • ‘marketing professionals use social media for lead gen’
    short for lead generation
    as modifier ‘good data management is an essential component in lead gen strategies’
    • ‘With lead gen campaigns, there can be many different conversion types that won't lead to immediate sales.’
    • ‘I use my domains to publish information for lead gen or selling services/products.’
    • ‘The supplier of office equipment and software recently increased the sophistication of its approach to lead gen.’
    • ‘Technology is a determining factor in obtaining a sustainable lead gen model.’
    • ‘Even in lead gen, where you're not selling physical products, there are still costs.’
    • ‘Then that competitor taught me how I could use lead gen in my business, which made my startup insanely profitable.’