Definition of innovate in US English:



[no object]
  • 1Make changes in something established, especially by introducing new methods, ideas, or products.

    ‘the company's failure to diversify and innovate competitively’
    • ‘The company, he said, intends to innovate by possibly introducing entry-level malts.’
    • ‘We can no longer depend on tax breaks for multinationals or cheap labour; we must innovate and be entrepreneurial.’
    • ‘And it means the governor must innovate at every turn.’
    • ‘Artists and intellectuals alike were prevented from innovating or adopting new ideas.’
    • ‘We'll talk about U.S. military efforts to innovate, to modernize, and to stay ahead of any potential enemy.’
    • ‘Other providers must imitate, innovate, or lose business.’
    • ‘In addition, a firm also innovates and adapts, which allows it to further accumulate new knowledge.’
    • ‘That means the Koreans must keep innovating and introduce automation to stay competitive.’
    • ‘Businesses must continually develop and innovate if they are to continue to be competitive and, ultimately, profitable.’
    • ‘If those resources were there, commanders could have made a bad plan work by improvising, adapting and innovating on the ground.’
    • ‘To participate fully in today's changing markets farmers must innovate, intensify production, and invest.’
    • ‘We have the ingenuity, good humour, and curiosity to adapt and innovate - to be victorious, no matter what the circumstances.’
    • ‘Headmasters and school boards have control over budgets, the curriculum, staffing and salaries, and as a result are free to innovate and adapt to local needs.’
    • ‘The same soldiers and leaders who adapt, learn and innovate on our battlefields serve in our institutional Army.’
    • ‘If Ireland wants to maintain the gains we have achieved over the past few years, we must innovate more.’
    • ‘If our economy is to be about more than the diffusion of others inventions, we must ourselves innovate more and invent more.’
    • ‘If you want to compete, you have to innovate and adapt.’
    • ‘Public policy encourages surgeons to innovate when confronted with a problem, emergency or elective, for which there is no consensus solution.’
    • ‘Increased competition means producers must innovate and improve constantly.’
    • ‘Some expressed the view that fewer and fewer employers are willing to take risks with ideas or to innovate.’
    originate, create, design, devise, contrive, formulate, develop
    View synonyms
    1. 1.1with object Introduce (something new, especially a product)
      ‘innovating new products, developing existing ones’
      • ‘I believe it should be influenced by the structure of the organizations that innovate these technologies and products.’
      • ‘Her work innovates ways of perceiving movement and the performer.’
      • ‘Bolt on necks may or may not have been innovated by him (they existed on other instruments) but he pulled together the art of manufacturing guitars like no one else.’
      • ‘Although some progress was made on innovating Europe's economy, by early 2005 it was clear that these targets will not be met.’
      • ‘The project was launched by the foundation to innovate new design and incorporate the spirit of the city.’
      • ‘How we have no national dance company and rely on the tender mercies of people like Sonja to keep our folk dances alive and to innovate new ones.’
      • ‘Luckily, kitchen companies have this in hand, and for years now they've been innovating all manner of special features to make a consumer's life easier.’
      • ‘Surgeons innovating surgical techniques or using state-of-the-art equipment are loners, the majority being happy with time-tested norms.’
      • ‘Although innovated by industry, this approach seems ideally suited for facilitating military use of commercial satellite communications.’
      • ‘Though higher spending was the main focus of the expert group, they also recommended a greater focus on developing a culture intent on innovating the economy.’
      • ‘Were saying that a certain amount of graphical power was necessary to innovate those new gameplay elements.’
      • ‘Sometimes it's hard to imagine that there's still room to innovate your product or service.’
      • ‘Though books never really went out of circulation, the stores in the past couple of years have innovated a new marketing strategy to invite and sustain the readers.’
      • ‘My aim is to account for part of these changes and show how superhero comics have been innovated.’
      • ‘Ten potential targets have been discovered for innovating new vaccine, which is very helpful for disease control.’
      • ‘Decrease hospital stays by innovating new products.’
      • ‘And that was really critical because they really innovated a new technique and so, in order to innovate something obviously you don't want to practice on the first patient.’
      • ‘His daydreams are not about wealth and power, the kind which most of us have but about innovating disruptive technologies that would strike against multinational corporations.’
      • ‘The drive to constantly innovate product and process technology is strongly visible.’
      • ‘You've innovated several moves over the course of your career.’


Mid 16th century: from Latin innovat- ‘renewed, altered’, from the verb innovare, from in- ‘into’ + novare ‘make new’ (from novus ‘new’).