Definition of incentivization in US English:

incentivization

(also incentivisation)

noun

  • The action or process of making something (especially a product, scheme, etc.) attractive by offering an incentive for purchase or participation; the provision of (usually financial) incentives.

Origin

1970s; earliest use found in The Times. From incentivize + -ation.

Pronunciation

incentivization

/ɪnˌsɛntɪvʌɪˈzeɪʃn/