Main definitions of hype in English

: hype1hype2

hype1

noun

informal
  • 1Extravagant or intensive publicity or promotion.

    ‘she relied on hype and headlines to stoke up interest in her music’
    • ‘It's regrettable that we've gotten into this market hype about institutions.’
    • ‘From a marketing perspective fan sites and public discussion are a great source of free promotion and hype.’
    • ‘We especially like to promote the small Indie developers who can't afford big hype publicity.’
    • ‘At least the ad campaign-generated hype is valid with Shuggie!’
    • ‘The Super Bowl, too, is about ten minutes of significant action spread out over four hours of hype, puff, pose, and advertising.’
    • ‘There was great hype and great public interest in the games.’
    • ‘Can it be distinguished from hype and special effects?’
    • ‘The films get shown right round the year in early morning shows at inexpensive auditoriums with no publicity or media hype attached.’
    • ‘Of course, as with most advance marketing hype, he, or his contact more likely, neglected to mention an important fact.’
    • ‘When it comes to building hype, advertising also works wonders.’
    • ‘In fact it seems that most of the visible promotional work and match day hype is left up to these passionate few.’
    • ‘Yes, there was a whole lot of cross promotion and hype.’
    • ‘What is this media hype and publicity stunt for?’
    • ‘In the 21st century, hype functions as the storm before the calm, the entire experience in a sound bite or clever ad.’
    • ‘The Greens specialise in hype hyperbole, to give it its full name, extravagant and exaggerated comments.’
    • ‘They and their patrons reinvented the art of promotion and hype in part by attacking good taste and the stuffy elitism of the art world.’
    • ‘Thanks to Caleb for contacting Wrappamania and getting them a promotion with hype.’
    • ‘He asks and answers appropriately in relation to market hype.’
    • ‘In an age where publicists' hype tells us more than we want to know about mediocre writers, Coetzee rarely gives interviews.’
    • ‘Is this just typical overheated advance hype giving way to inevitably unmet expectations?’
    publicity, advertising, promotion, marketing, puff, puffery, propaganda, exposure
    boost, push, fanfare, build-up
    plug, plugging, razzmatazz, ballyhoo
    View synonyms
    1. 1.1 A deception carried out for the sake of publicity.
      • ‘In fact, an English audience is in a much better position to see through publicity hype and cant.’
      • ‘Sometimes we get carried away with a particular hype and there is not due consideration in the law.’
      • ‘His appeal is legendary and there is no need for hype or false publicity.’
      • ‘There is something amiss in the hype, deception, and implicit greed surrounding the issue.’
      • ‘An investigative report recently released by the National Labor Committee put the lie to Wal-Mart's marketing hype.’
      • ‘Like every other dotcom that was carried away by the hype, we got ahead of ourselves.’
      • ‘In reality those claims are more marketing hype than fact.’
      • ‘Technology was hype after all, promoted by the criminals of Enron and WorldCom.’

verb

[WITH OBJECT]informal
  • Promote or publicize (a product or idea) intensively, often exaggerating its importance or benefits.

    ‘an industry quick to hype its products’
    • ‘Maybe I can use all the extra photos in a future article hyping up the release of the Enjoi video.’
    • ‘Nagel told us there was no point hyping a product that consumers can't yet buy.’
    • ‘Co-op ad programs with retailers will hype the hose-less product.’
    • ‘But I don't think that we are hyping up expectations at the moment, and I don't think we should start doing it.’
    • ‘On the contrary, it accepts every claim made by the government as fact, while working to hype the warnings and promote popular panic and anxiety.’
    • ‘You are hyping up the recent militant strike which was carried out by the militants.’
    • ‘What matters more is real marketing, marketing that involves making the right product, not hyping it.’
    • ‘Press releases and media stories hyping up viruses which are not in the wild should be ignored.’
    • ‘They're really hyping up the whole free bit, but I'm quite sure the music industry is still getting paid from someone - and that someone is Penn State.’
    • ‘If Seven are wise, they'll cut back on hyping up the series too much, because nothing will turn people off like over-promotion.’
    • ‘Willes had his supporters, even in the newsroom, and his ideas were hyped as a way to save a dying industry.’
    • ‘You have broadcasters hyping up untested prospects with padded records or falling over themselves just to show the latest fad.’
    • ‘So, it decided to use innovation to hype its product as well.’
    • ‘Some aren't convinced, seeing the media as hyping up the album because of her exotic past.’
    • ‘In fact, some people in the publishing industry think it's a great idea, sponsors buying authors to hype their products, but why stop there?’
    • ‘You were not startled to see a gigantic piece of toast used as a billboard hyping up a new show on The Discovery Channel.’
    • ‘Swansea isn't an immediate candidate for a city break - not even among the British cities hyping up their cultural attractions.’
    • ‘However Ensor warns against hyping up the level of activity at this end of the market.’
    • ‘Really this is a highly complex matter, but hyping up this year's results as an indication of some worrying trend is really no more than a media construct.’
    • ‘Kweli kept going for almost an hour after he'd finished his last song, dancing and hyping up the crowd while Chaps played on.’
    publicize, advertise, promote, push, boost, merchandise, give publicity to, give a puff to, puff, puff up, build up, talk up, bang the drum for, beat the drum for
    plug
    View synonyms

Origin

1920s (originally in the sense shortchange, cheat or person who cheats, etc): of unknown origin.

Pronunciation:

hype

/hīp/

Main definitions of hype in English

: hype1hype2

hype2

noun

informal
  • 1A hypodermic needle or injection.

    1. 1.1 A drug addict.
      • ‘Heyman hypes Jones as being mad at Undertaker for lame advice and says that Morgan was his number one Smackdown draft pick.’

verb

[WITH OBJECT]usually be hyped up
informal
  • Stimulate or excite (someone)

    ‘I was hyped up because I wanted to do well’

Origin

1920s (originally US): abbreviation of hypodermic.

Pronunciation:

hype

/hīp/