Definition of hoopla in US English:



  • 1North American informal Excitement surrounding an event or situation, especially when considered to be unnecessary fuss.

    ‘the hoopla and ceremony of international competition’
    • ‘And new DVD releases are accompanied with an unending amount of excitement and marketing-driven hoopla.’
    • ‘Ralph Nader announced his latest run for the presidency, amid press hoopla.’
    • ‘There's a lot of hoopla, a lot of excitement at the beginning.’
    • ‘In light of all this hoopla, one of my readers wrote me asking who might have leaked this memo.’
    • ‘When I finally saw the film, after over a year of hoopla surrounding it, its director, and the director's father, I found it to be a wholly unremarkable film.’
    • ‘I dislike the game but I do have fond memories of all the high school hoopla that attends the sport.’
    • ‘The hype and hoopla generated by the event did not excite everyone.’
    • ‘The race, which generated a donation of 1 million cans of soup for charity, was part of the silliness that accompanies Super Bowl hoopla.’
    • ‘In an industry filled with as much hype and hoopla as the dotcom world in its heyday, Biogen is a company with products, revenues, profits, and prospects.’
    • ‘I've never enjoyed the end-of-the-year hoopla that surrounds December 31, but I do like welcoming in the new year.’
    • ‘To avoid all this hoopla, why not level with him?’
    • ‘When asked about the recent hoopla surrounding gay marriage, he barely musters enough interest to dismiss the conversation.’
    • ‘She comes across as an empty-headed, weak woman in all this hoopla over her book.’
    • ‘That's a lot of high-profile hoopla for a record that's essentially a chronicle of economic and emotional poverty.’
    • ‘As usual, I'm more interested in observing the media coverage and surrounding hoopla than the actual sporting event.’
    • ‘Take a look at where we ended up after all that site-search hoopla: right at the very spot where our journey for a more progressive future had begun.’
    • ‘Don't anticipate the same media hoopla that surrounded the events of two weeks ago.’
    • ‘The hype and hoopla surrounding the film did not really wind up with its release, it only increased curiosity about ‘Baba’.’
    • ‘All this hoopla surrounding one ugly little creature is a clear case of much ado about the wrong thing.’
    • ‘The hoopla surrounding a wedding can be pretty distracting for a while, but eventually you will get home from the honeymoon and reality will be waiting for you.’
    disturbance, racket, uproar, tumult, ruckus, clamour, brouhaha, furore, hue and cry, palaver, fuss, stir, to-do, storm, maelstrom, melee
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  • 2British A game in which rings are thrown from behind a line in an attempt to encircle one of several prizes.

    • ‘Stalls include work stall, country produce, cake stall, white elephant, books, hoopla and teas.’
    • ‘The children were so busy enjoying themselves at the pool that the caricature, hoopla, wheel of fortune, and other stalls wore a deserted look.’
    • ‘The event, on July 3 from 11 am - 4.30 pm, is to be an old-fashioned fair, with coconut shies and hooplas rather than more modern games.’
    • ‘The crowds were entertained by an array of stalls and games, including the traditional hoopla and lucky dip.’
    • ‘There were lots of stalls and games, including darts, skittles and a hoopla.’