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A policy or technique of aggressive salesmanship or advertising.‘they invited 1,000 participants and gave them the hard sell’
advertising, publicity, marketing, selling, advertising campaign, publicity campaign, propaganda, publicizationView synonyms
- ‘She claimed to have experienced a hard sell of payment protection policies.’
- ‘Cannes is also about the hard sell, with many films screening in the market place in search of foreign sales and domestic distribution.’
- ‘Some physicians are also getting sick and tired of the hard sell.’
- ‘It seems too many Web sites can't keep the hard sell out of their chat rooms.’
- ‘There has been a good number of people selling items door to door recently, some using the hard sell approach.’
- ‘There is a newfound chic and glamour about this age-old medicinal system, thanks to the hard sell strategies of Ayurveda tourism.’
- ‘Maybe, because this was a worthy cause and one people were very concerned about, I wouldn't have to make the hard sell.’
- ‘Resist the hard sell from your travel agent or tour operator - prices can be up to 75% more expensive.’
- ‘Ocado's style is so much the opposite of the hard sell that, bar a single Santa Coca-Cola advert, its site has still not sprouted so much as a sprig of holly.’
- ‘Ricky thinks Lucy can't resist the siren song of the sales pitch, but he proves equally unable to avoid the hard sell.’
- ‘Many of the tax benefits of variable annuities no longer exist, but the hard sell continues’
- ‘The trouble is we live in a society where, for reasons I don't quite understand, not only do we want to keep up with the Joneses but we quite often succumb to the hard sell.’
- ‘He believes that education should concentrate on creative thinking rather than solely getting to grips with the hard sell of the commercial world.’
- ‘Persuading firms to advertise is a hard sell right now, but the Scottish market may have escaped the worst, reports Darran Gardner’
- ‘I've never been given the hard sell about how it's the ultimate in fighting techniques.’
- ‘But with all the hype and the hard sell, this town that loves to gossip is keeping its secrets with Sunday's Oscars just days away.’
- ‘However, the hard sell was not quite over just yet.’
- ‘Above all, resist the hard sell by your travel agent.’
- ‘After more than 40 years in the retailing game Westfield knows something about the hard sell.’
- ‘But she isn't really the sort to give a movie the hard sell.’
hard sell/ˌhärd ˈsel/
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