Definition of hard sell in English:

hard sell


  • A policy or technique of aggressive salesmanship or advertising.

    ‘they invited 1,000 participants and gave them the hard sell’
    • ‘There has been a good number of people selling items door to door recently, some using the hard sell approach.’
    • ‘Some physicians are also getting sick and tired of the hard sell.’
    • ‘But with all the hype and the hard sell, this town that loves to gossip is keeping its secrets with Sunday's Oscars just days away.’
    • ‘Cannes is also about the hard sell, with many films screening in the market place in search of foreign sales and domestic distribution.’
    • ‘Ocado's style is so much the opposite of the hard sell that, bar a single Santa Coca-Cola advert, its site has still not sprouted so much as a sprig of holly.’
    • ‘He believes that education should concentrate on creative thinking rather than solely getting to grips with the hard sell of the commercial world.’
    • ‘Many of the tax benefits of variable annuities no longer exist, but the hard sell continues’
    • ‘She claimed to have experienced a hard sell of payment protection policies.’
    • ‘There is a newfound chic and glamour about this age-old medicinal system, thanks to the hard sell strategies of Ayurveda tourism.’
    • ‘Ricky thinks Lucy can't resist the siren song of the sales pitch, but he proves equally unable to avoid the hard sell.’
    • ‘However, the hard sell was not quite over just yet.’
    • ‘Persuading firms to advertise is a hard sell right now, but the Scottish market may have escaped the worst, reports Darran Gardner’
    • ‘But she isn't really the sort to give a movie the hard sell.’
    • ‘After more than 40 years in the retailing game Westfield knows something about the hard sell.’
    • ‘Above all, resist the hard sell by your travel agent.’
    • ‘I've never been given the hard sell about how it's the ultimate in fighting techniques.’
    • ‘Resist the hard sell from your travel agent or tour operator - prices can be up to 75% more expensive.’
    • ‘Maybe, because this was a worthy cause and one people were very concerned about, I wouldn't have to make the hard sell.’
    • ‘It seems too many Web sites can't keep the hard sell out of their chat rooms.’
    • ‘The trouble is we live in a society where, for reasons I don't quite understand, not only do we want to keep up with the Joneses but we quite often succumb to the hard sell.’
    advertising, publicity, marketing, selling, advertising campaign, publicity campaign, propaganda, publicization
    View synonyms


hard sell

/ˌhɑrd ˈsɛl//ˌhärd ˈsel/