Definition of handselling in US English:

handselling

noun

  • The practice of promoting books by personal recommendation rather than by publisher-sponsored marketing.

    • ‘Many booksellers serve as patron saints of favorite authors, but Susan Wasson of Bookworks in Albuquerque, New Mexico, went beyond typical high-volume handselling with Kris Radish's Elegant Gathering of White Snows.’

Pronunciation

handselling

/ˈhandˈseliNG/