Which Joe gave his name to ‘sloppy joes’? We look at five interesting sandwiches and their lexical origins.
Innovative, unconventional, and low-cost marketing techniques aimed at obtaining maximum exposure for a product.
- ‘The first offbeat guerrilla marketing idea is another new twist on an old approach - door hangers, which have been around since door-to-door sales were common and acceptable.’
- ‘But by the early '90s, the brand had begun to take root in urban markets, enhanced by grass roots programs and guerrilla marketing.’
- ‘Buzz, viral, street, stealth, or guerrilla marketing - call it what you will - the use of alternative tactics to spread word-of-mouth buzz about products is raging.’
- ‘In addition to traditional media, guerrilla marketing, or viral marketing, has proven effective in spurring word of mouth.’
- ‘If guerrilla marketing is cooler than traditional big-budget marketing, then it stands to reason that zero marketing is even hipper than grass roots efforts.’
- ‘Still, ‘We would never walk away from guerrilla marketing,’ she said.’
- ‘It used to be that the daredevil few who practiced down-and-dirty guerrilla marketing did so because they had no choice: They couldn't afford to play in the big leagues with the money-to-burn heavy-hitters.’
- ‘When your revenues are one-quarter the size of your largest competitor's ad budget, guerrilla marketing isn't an afterthought, it's a necessity.’
- ‘The main principle, he said, was insurgency, which, he pointed out, continuing to switch with ease between political and new-media vocabularies, was really guerrilla marketing.’
- ‘The street teams, typically consisting of young people who serve as the eyes and ears of their respective communities, are at the center of the company's specialty: guerrilla marketing.’
- ‘These five pillars are: external marketing, internal marketing, guerrilla marketing, corporate marketing and community marketing/outreach.’
- ‘To them, guerrilla marketing involves high-school kids hassling you with flyers on street corners.’
- ‘But this piece of guerrilla marketing provided many of us with a much underrated, life-affirming chuckle.’
- ‘Will guerrilla marketing sell the car to Generation Y?’
- ‘One way to think of them is as the latest guerrilla marketing tool, a new kind of brand bait.’
- ‘This fun book is chock full of great advice about market smarts, guerrilla marketing, niche marketing and having fun peddling good food to eager customers.’
- ‘Tobacco companies regularly use guerrilla marketing to outsmart the law.’
- ‘All of the marketing that we'd been doing was guerrilla marketing.’
- ‘The other side of the fence is peopled mainly by delegates from the city's business improvement areas, council-approved business alliances who complain of money spent combatting guerrilla marketing in their quarters.’
- ‘Momentum created an unprecedented level of excitement for the concert and the card launch through guerrilla marketing.’
We take a look at several popular, though confusing, punctuation marks.
From Afghanistan to Zimbabwe, discover surprising and intriguing language facts from around the globe.
The definitions of ‘buddy’ and ‘bro’ in the OED have recently been revised. We explore their history and increase in popularity.