One of the mysteries of the English language finally explained.
There's no need to advertise or boast about something of good quality as people will always discover its merits.
- ‘Those that served quality drinks did not have this sign, hence the origin of the saying good wine needs no bush.’
- ‘If it be true that good wine needs no bush, 'tis true that a good play needs no epilogue.’
- ‘Although some local officials appear to believe that good wine needs no bush, the more forward-looking Tourist Bureau is now beginning to target the rest of Europe.’
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