One of the mysteries of the English language finally explained.
The practice of conducting business according to both local and global considerations.
- ‘Glocalization, while an awkward word, is a succinct way to describe a key role libraries play.’
- ‘Glocalization can also be interpreted as a dimension of what I call de-territorialization.’
- ‘It is a likely candidate for glocalization, because of its stated aim to include the traditionally powerless in decision-making processes.’
- ‘The globalization of urbanization and the glocalization of state territorial power are two deeply intertwined moments of a single process.’
- ‘In business, the local part of glocalization mostly refers to geography.’
- ‘Roland Robertson uses the term "glocalization" to describe a globalized world's increasing heterogeneity.’
- ‘In the earlier theoretical discussion, the concept of glocalization was raised.’
- ‘Glocalization has come to describe a culture's ability to combine the local and the global.’
- ‘The process has some bearing on the glocalization problem.’
- ‘Religions are at the forefront of the "glocalization" process.’
- ‘Glocalization assumes that globalization processes are responsible for the power and mobility of media.’
- ‘The emerging information and communication technologies are creating a new process of 'glocalization.'’
- ‘Homogenous global culture may be increasingly unpopular, but such cynical glocalization has its own dangers.’
- ‘One comparative study of market glocalization has found large differences in outcomes between similar communities.’
- ‘Killen and her compatriots have adopted what some have dubbed a "glocalization" strategy.’
1990s: blend of global + localization.
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