One of the mysteries of the English language finally explained.
Retreat or lose one's advantage during a conflict or competition.‘he refused to give ground on this issue’
- ‘After dominating the mobile phone market for years, it lost ground last year to competitors.’
- ‘Any delay in addressing this opportunity is likely to mean losing ground to the competition.’
- ‘With feelings still running high in the wake of the collapse of the European summit last month, after a public bust-up between Britain and France, Paris is refusing to give ground.’
- ‘I've kept on going, refused to change or give ground, but that didn't keep the world from changing.’
- ‘But Europe's main paymaster made clear that Britain must give ground.’
- ‘King Louis had already dispatched three legions of capable soldiers to defend the garrisons, but the forces of the Dungeon Overlords doggedly refused to give ground.’
- ‘The dollar lost ground on the foreign exchange markets in the light of the news, however.’
- ‘That's one reason that it has been losing ground to its competitors, as drivers shop around.’
- ‘Warriors who had surged forward into the slaughter atop the fort's walls felt the drive of those behind falter, and suddenly they were giving ground themselves, falling back and fighting only in self-defense as they retreated.’
- ‘Meanwhile, further one-day walkouts in London over cost-of-living allowances could be staged if the Government refuses to give ground.’
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