Definition of flavor of the month in US English:

flavor of the month

phrase

  • A person or thing that enjoys a short period of great popularity.

    ‘social networking is no longer the flavor of the month among investors’
    • ‘‘Buy-to-let is the real flavour of the month for investors,’ he says.’
    • ‘I wasn't flavour of the month with the institutions though.’
    • ‘And you know, Scottish bands have been flavour of the month before and we were here then, so we'll be here again next time.’
    • ‘There's no doubt, as a holiday destination, Tasmania is currently flavour of the month.’
    • ‘It does not depend on how I look or whether I am flavour of the month.’
    • ‘I am very glad that we seem to be flavour of the month at the moment.’
    • ‘I don't want to be a flavour of the month - I want to be a legend.’
    • ‘One minute you're flavour of the month, top of the bestseller charts and the subject of every dinner party conversation; the next minute you're branded an irresponsible health risk.’
    • ‘They were flavour of the month, and were flying.’
    • ‘To stand up and be counted is not very cool; going with the tide seems to be the flavour of the month.’
    all the rage, the latest thing, the fashion, the trend, in vogue, in demand, in great demand
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