Definition of flavor of the month in US English:

flavor of the month


  • A person or thing that enjoys a short period of great popularity.

    ‘social networking is no longer the flavor of the month among investors’
    • ‘‘Buy-to-let is the real flavour of the month for investors,’ he says.’
    • ‘I wasn't flavour of the month with the institutions though.’
    • ‘And you know, Scottish bands have been flavour of the month before and we were here then, so we'll be here again next time.’
    • ‘There's no doubt, as a holiday destination, Tasmania is currently flavour of the month.’
    • ‘It does not depend on how I look or whether I am flavour of the month.’
    • ‘I am very glad that we seem to be flavour of the month at the moment.’
    • ‘I don't want to be a flavour of the month - I want to be a legend.’
    • ‘One minute you're flavour of the month, top of the bestseller charts and the subject of every dinner party conversation; the next minute you're branded an irresponsible health risk.’
    • ‘They were flavour of the month, and were flying.’
    • ‘To stand up and be counted is not very cool; going with the tide seems to be the flavour of the month.’
    all the rage, the latest thing, the fashion, the trend, in vogue, in demand, in great demand
    View synonyms