One of the mysteries of the English language finally explained.
An intense and widely shared enthusiasm for something, especially one that is short-lived and without basis in the object's qualities; a craze.‘prairie restoration is the latest gardening fad in the Midwest’
craze, vogue, trend, fashion, mode, enthusiasm, passion, infatuation, love, obsession, mania, rage, compulsion, fixation, fetish, weakness, fancy, taste, novelty, whim, fascination, preoccupationView synonyms
- ‘What started off as a fad among stamp enthusiasts has now grown into a veritable cult.’
- ‘Following on from the recent blog fad, I will share with you the last 10 songs I played on my i-Pod.’
- ‘The family-owned auction firm has built its success on the excesses associated with economic fads and stock-market bubbles.’
- ‘This is the latest diet fad to play on many people's insecurity about their bodies.’
- ‘Other big sellers included micro scooters, the fad which swept through the country in 2000 and a favourite with young and old alike.’
- ‘He will be looking at fitness as a career, fitness assessment and the psychology of exercise, to encourage people to have realistic fitness goals instead of fads and quick fixes.’
- ‘A fad is a short lived mania, of no apparent rationale that in retrospect looks pretty silly.’
- ‘I think there are fads and fashions in television as in other modes of life, so it is quite possible that this particular type of reality television will fade away, to be replaced by something not so dissimilar.’
- ‘The digital age probably has produced more fads in its short life than any other human endeavor in a comparable time span.’
- ‘John Updike, John Irving and the redoubtable Mailer believed the white-suited novelist had become overly concerned with the passing fads of the social scene.’
- ‘Hula hoops and pet rocks were fads; personal computers and cellular telephones are trends that are changing the way people live.’
- ‘To me, fashion is what looks good, not the latest craze or fad.’
- ‘But by definition, all fads fade, and even Calvin acknowledges that scooter mania has probably already peaked.’
- ‘Because of that, they captured trends and fads that were happening at the moment more accurately than movies that took a year to make.’
- ‘I tend to sit in my own corner and do what I enjoy doing without too much concern with the latest fad, style or trend.’
- ‘Unlike more transitory fads and fashions, however, financial manias and panics have real and lasting economic consequences.’
- ‘This is to say, unlike the products of the popular culture, social norms do not bend easily to transient tastes or the latest fads.’
- ‘They must invest in style and model change in order to maintain market share in industries where fashions and fads quickly come and go.’
- ‘And what happened to the fashion fad for biodegradable packaging?’
- ‘It is really quite wonderful, and I truly hope it is the beginning of a trend, not a short-lived fad.’
Mid 19th century (originally dialect): probably the second element of fidfad, contraction of fiddle-faddle. Compare with faddy.
Flavin adenine dinucleotide, a coenzyme derived from riboflavin and important in various metabolic reactions.
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