The practice of pricing items at a level determined by a particular customer's perceived ability to pay.
- ‘They do customer segment dynamic pricing to increase customer loyalty.’
- ‘PC vendors are planning to introduce dynamic pricing to shift inventory online.’
- ‘If you combine an environment of dynamic pricing with global price transparency, that's going to force an awful lot of change in cost structures and distribution systems.’
- ‘Later on more dynamic pricing comes into place to maximize revenue on existing production capacity.’
- ‘Demand will be better controlled by dynamic pricing, and the utility may just be able to forego building that $2 billion power plant they've been planning.’