Definition of diversify in US English:

diversify

verb

  • 1Make or become more diverse or varied.

    no object ‘the trilobites diversified into a great number of species’
    with object ‘they seek to diversify their approach to teaching’
    ‘a diversified economy’
    • ‘They will reduce their risk by diversifying sources of supply so they will not be overly reliant on a small number of suppliers.’
    • ‘The Brugmansia especially has been diversified into different varieties largely, it is believed, through human intervention.’
    • ‘The felling will give forest chiefs an opportunity to diversify habitats and encourage more broadleaf trees.’
    • ‘However, none is as geographically diversified as Vodafone or as large as Vodafone.’
    • ‘Qatar, a traditional monarchy, is diversifying its oil-dependent economy by becoming host to one of the largest U.S. airbases outside of North America.’
    • ‘Saraki insists it's time Nigeria diversifies its economy and relies less on oil as the only export commodity.’
    • ‘Pittsburgh has launched a multitude of programs to diversify the region's economy away from heavy industry into high technology.’
    • ‘The economy is well diversified on this base.’
    • ‘Much as Joel has prospered from his ability to play children, he seeks to diversify his roles.’
    • ‘When they were toppled, the ecological slate was wiped clean and mammals rapidly diversified to refill it.’
    • ‘But despite this dependency, our industrial base is well diversified.’
    • ‘Because less than 10 automakers worldwide dominate the industry, suppliers have little opportunity to broadly diversify their customer base.’
    • ‘By combining oil and gas, risk has been diversified in terms of its commodity exposure.’
    • ‘Now it's really diversified into all kinds of different styles.’
    • ‘It was Riddoch who planted the first grape vines and helped to diversify the pastoral economy of the area with an agricultural industry.’
    • ‘Enill said there were inefficiencies in the non-energy sector and Government was working on diversifying the economy.’
    • ‘The implementation of wind farms can create new skilled jobs, as well as helping to diversify economies in rural areas.’
    • ‘Areas such as these tend to be very highly diversified in terms of the industrial activities which are represented locally.’
    • ‘Overall, more diversified sources were used by newspapers than by the networks.’
    • ‘Such funds are expected to go instead to the costs of decommissioning and diversifying the coastal economy.’
    1. 1.1no object (of a company) enlarge or vary its range of products or field of operation.
      ‘the company expanded rapidly and diversified into computers’
      • ‘Four years ago, the company diversified into manufacturing by buying Lee Cooper.’
      • ‘But many of the best financial companies have diversified into other businesses that won't be hit by rising rates.’
      • ‘More and more farmers are now diversifying into non-food businesses such as horse-riding, farm shops and tourism.’
      • ‘In Asia Pacific companies often diversify successfully into new businesses, which are totally different and considered non-core.’
      • ‘The brothers have had to diversify in order to stay in business and do car repairs, services and recoveries.’
      • ‘Similarly, as companies diversify and industry groups broaden, product and market conflicts of interest arise.’
      • ‘In our case we were able to do it because some years previously we had diversified into plant growing and seed production.’
      • ‘Avena was originally set up by a North Yorkshire farmer who diversified into homeopathic products.’
      • ‘Farmers these days have to diversify to survive, and we had a good look at the options available.’
      • ‘Like any other industry, tourism needs to be diversified in order for the country to gain maximum benefit.’
      • ‘The turning point came when the company diversified into other commercial services.’
      • ‘With the mainstay fishing industry facing stagnation, companies are diversifying.’
      • ‘Who wins may matter less now that the company is more diversified, Lord argues.’
      • ‘The crew continued to trawl for whitefish long after many others abandoned the traditional catch and diversified into shellfish.’
      • ‘From lemon grass research, the centre has diversified into new areas.’
      • ‘Many farmers across Ryedale have diversified into tourism as an alternative income to traditional farming.’
      • ‘The company has recently diversified into sports management and ticket sales.’
      • ‘The company diversified into trailer-making after WWII, using many of the same methods and materials.’
      • ‘The company recently diversified into the organic food market and has launched its products in Delhi and Mumbai.’
      • ‘As Haines notes, other non-dairy companies have diversified into milk-based products.’
      • ‘More and more skippers swallowed their prides, converted their trawlers and diversified into shellfish.’
      branch out, vary output, expand, enlarge operations, extend operations, spread one's wings, broaden one's horizons
      vary, bring variety to, variegate, mix
      View synonyms
    2. 1.2often as adjective diversifiedwith object Enlarge or vary the range of products or the field of operation of (a company)
      ‘the rise of the diversified corporation’
      • ‘Within a few years of arriving in Dublin, McKillen began diversifying his business interests.’
      • ‘Nino said more diversified businesses will survive better during tough times.’
      • ‘Today people are diversifying their business interests and entrepreneurs are pursuing new ideas.’
      • ‘Thus, the producers who adopted weekly farrowing were the larger, less diversified producers with greater farm asset value.’
      • ‘As a proprietor, Chan diversified the business to include metal products for interior decoration.’
      • ‘More generally, it seems that diversified businesses grow faster and growth tends to be greatest if the diversification is unrelated.’
      • ‘Soon Mr Doig had diversified his business interest.’
      • ‘‘We expect to be a more diversified company; we expect to be a larger company,’ Foster says.’
      • ‘By the end of the war Kidman was also diversifying his business.’
      • ‘But even he concedes that diversified companies with less advertising exposure are worth entertaining in this environment.’
      • ‘From its origins in shipping, the company became a major, diversified international company.’
      • ‘During the second half of the period, stamp issues reflected more diversified Canadian business activity.’
      • ‘Recently, he diversified his operations by launching an asset management firm.’
      • ‘We have also diversified our business model and now provide a lot of consulting and support to our clients in addition to software.’
      • ‘We have to make diversified business so attractive financially in the Bahamas, that it negates the threat of natural disaster.’
      • ‘But they also are structured to diversify the company.’
      • ‘Most diversified companies get that way through acquisitions.’
      • ‘The company is also diversifying its product mix to attract new customers.’
      • ‘Maintaining family control while building publicly traded, widely diversified media corporations is not easy.’
      • ‘It's a broadly diversified company that is AAA-rated.’

Origin

Late Middle English (in the sense ‘show diversity’): via Old French from medieval Latin diversificare ‘make dissimilar’, from Latin diversus, past participle of divertere (see divert).

Pronunciation