Definition of discount in US English:



Pronunciation /ˈdiskount//ˈdɪskaʊnt/
  • 1A deduction from the usual cost of something, typically given for prompt or advance payment or to a special category of buyers.

    ‘many stores will offer a discount on bulk purchases’
    • ‘The 5 per cent special discount offered by the general insurance companies is expected to be phased out.’
    • ‘Most companies offer a discount if you purchase in larger quantities.’
    • ‘The potential margin has been helped by the generosity of firms involved, many of whom gave substantial discounts.’
    • ‘The expo organisers offer a 20 per cent discount on handloom items and 10 per cent on handicraft materials.’
    • ‘My only reservation is that members and members who accompany friends should be given a substantial discount.’
    • ‘A 25 per cent discount is also available for many trips to the U.S. and Western Canada.’
    • ‘Children up to six months travel free and a special discount is available to passengers travelling on the first weekend.’
    • ‘Thus the supermarkets are able to negotiate massive discounts on the retail price in return for massive purchases.’
    • ‘But how hard would it be to create a movie gift card that offers a discount for the cost of 10 tickets or more?’
    • ‘She said their price structure, which does include discounts for students, offers ‘something for everyone’.’
    • ‘The designer outlets offer permanent discounts, with up to 50% off and all merchandise sold is stock surplus to the high street stores.’
    • ‘Our prices are negotiable and we do offer discounts for bulk purchases.’
    • ‘Companies that sign the charter receive free advice and information and discounts towards the cost of cleaning their buildings.’
    • ‘Buyers will also receive discounts on their purchases.’
    • ‘You will probably find that from time to time you will get extra offers, discounts and lower shipping costs.’
    • ‘Many vendors at these shows offer discounts for point-of-sale purchases on the exhibit day, so take money or your credit cards with you.’
    • ‘The voucher books, which offer more than £50 in discounts, cost £10, with the schools keeping £6 to spend as they wish.’
    • ‘However, special discounts are available to companies placing adverts for more than ten weeks at a time.’
    • ‘The majority of European airports which operate below capacity offer discounts to encourage airlines to use them.’
    • ‘Some insurance companies have links with alarm providers and locksmiths who may offer extra discount on the cost of locks or alarms.’
    reduction, deduction, markdown, price cut, cut, lower price, cut price, concession, concessionary price
    View synonyms
    1. 1.1Finance A percentage deducted from the face value of a bill of exchange or promissory note when it changes hands before the due date.
      • ‘A related type of transaction is one in which a company or other enterprise allows another to draw on it in order to facilitate the discount of the bills involved.’
      • ‘In discount of bills, the Bank rediscounts qualified commercial bills submitted by the financial institutions, such bills having already been discounted by the institutions for their clients.’
      • ‘The discount period covers the period from the day of discount to the bill maturity date.’


[with object]
Pronunciation /ˈdiskount//ˌdisˈkount//ˈdɪskaʊnt//ˌdɪsˈkaʊnt/
  • 1Deduct an amount from (the usual price of something)

    ‘current users qualify for a discounted price’
    • ‘Prices were discounted as much as 60% off the retail market.’
    • ‘We would also like to thank the directors for agreeing to sell their shares at a heavily discounted price.’
    • ‘The market discounts the price for this variability.’
    • ‘Increased price competitiveness forces the firm to discount the price to maintain its market share.’
    • ‘This weekend only - we are offering gift certificates in any amount and are discounting the purchase price by 10%.’
    • ‘People have until February 28 to buy tickets for the Royal International Air Tattoo at the special discounted price of £25.95.’
    • ‘If the price is discounted, it will most likely not attract the market seeking to define itself by the ability to spend within means.’
    • ‘By discounting the price of a nights stay, they also take away some of the perks of staying in a hotel.’
    • ‘Normally clubs try to sell them at a heavily discounted price before the contract expires.’
    • ‘So fans discount the price they're willing to pay.’
    • ‘Most of the major supermarkets and off-licences are discounting the prices of wines and champagnes, perhaps anticipating the after-Christmas slump.’
    • ‘Farmers producing bull beef will need to be conscious of the risk in allowing bulls to go over 24 months because some factories are already talking of discounting the price of these animals to cow beef price.’
    • ‘Contact Air Canada's North America toll free number noted below, or your travel agent and take advantage of special discounted airfares.’
    • ‘Concessions are available with special discounted prices of £5 and under for children and young people.’
    • ‘For those with difficult deliveries, extra charges will be made but these will also be at a steeply discounted price.’
    deduct, take off, rebate
    View synonyms
    1. 1.1 Reduce (a product or service) in price.
      ‘merchandise that was deeply discounted—up to 50 percent’
      ‘discounted books’
      • ‘Consumers are advised not buy from unauthorised dealers and to be suspicious of deeply discounted products.’
      • ‘They can provide discounted corporate memberships or services such as fitness and wellness assessments and follow-up consultations.’
      • ‘The railway is mostly run by volunteers who have discounted modern accommodation available to them on site, which is owned by the railway.’
      • ‘We intentionally stay away from people who heavily discount the product.’
      • ‘Products are discounted as much as 50% from manufacturer's suggested list price.’
      • ‘As an added bonus, many online stores either deeply discount the products or offer free shipping.’
      • ‘Moreover, the professional bargain hunters are careful to shop in the most deeply discounted sectors.’
      • ‘The book brawl started fifteen years ago when megabookstore chains deeply discounted bestsellers, as well as other hardbacks and paperbacks.’
      • ‘Instead of consolidating their purchasing, they're buying highly discounted products and services from a host of companies.’
      • ‘By offering discounted products to complement the one you're already buying, companies look to get more business.’
      • ‘The drawback to discounted products is that they have to be paid for by borrowers on a standard variable rate, on which margins are much higher.’
      • ‘And within that code of practice, was a prohibition on discounting sensitive products to levels which increased intoxication.’
      • ‘Who cares if the products are discounted, if you've read every book and heard every CD on offer?’
      • ‘But pushing volume by discounting the product is an edgy strategy at best, especially in the early stages of the product life cycle.’
      • ‘Retailers never adhere to it anyway, which is good for the consumer because our product is heavily discounted all the time.’
      reduce, mark down, cut, lower, lessen
      mark down, reduce, put on sale
      View synonyms
    2. 1.2 Buy or sell (a bill of exchange) before its due date at less than its maturity value.
      • ‘He can discount the bills accepted by the bank with the credit provider who offers the most favourable terms.’
      • ‘Using a forecast of future cash flow, you can treat it like an annuity and discount it to present value.’
      • ‘However, the manufacturer might need ready cash in order to pay his workers, so he might discount his bill, accepting an immediate £95.’
      • ‘They shed their non-banking activities and concentrated on financing through discounting bills of exchange and distributing the securities which governments and subsequently companies issued.’
      • ‘To this it might be objected that firms only need a bit more time, such as is provided to them when a bank is willing to discount their bills.’
  • 2Regard (a possibility, fact, or person) as being unworthy of consideration because it lacks credibility.

    ‘I'd heard rumors, but discounted them’
    • ‘But the scientists have carried out tests which appear to discount the possibility that they are ‘false positives’.’
    • ‘Nor is it possible to discount the fact that these events have been almost wiped from the history books.’
    • ‘I would not discount the possibility of that at all.’
    • ‘But even if we discount the possibility of dishonesty, what he is saying is simply beside the point.’
    • ‘And we're not discounting the fact that instincts might be a little bit of an issue.’
    • ‘I don't discount the possibility that one day I may need to step out brightly again, striving to get along the path more quickly, to round the corner and to see things I've not seen before.’
    • ‘He said there were no immediate plans to increase the number of ambulances available, but did not discount the possibility for the future.’
    • ‘We dare not allow it to work here, but we cannot discount the possibility, either.’
    • ‘But for many years, American scholars discounted this possibility.’
    • ‘That does not discount the likely possibility that some unknown species went extinct, but it does show that species can adapt much better to a reduced environment than the theory predicts.’
    • ‘Now, however, after listening to members' stories, he says he can't discount the possibility.’
    • ‘But, sadly, a climate of opinion is being created in which facts are discounted in favour of fantasies, arbitrary allegations and wild apprehensions.’
    • ‘I'll admit we were shaken, because it was not something we expected although the possibility was not discounted.’
    • ‘But legal experts have discounted that possibility on a number of grounds.’
    • ‘It certainly seems unattainable, but one cannot discount its possibility.’
    • ‘However, the spokesperson did not discount the possibility that the burst pipe had been caused by other utilities working in the area in recent weeks.’
    • ‘Likewise, it discounts the possibility that users can distinguish between good and malicious software, say, by installing software released or recommended by people they trust.’
    • ‘In their wisdom, many psychologists discount such possibilities.’
    • ‘You cannot discount the possibility of anti-regime forces involved in this type of operation itself.’
    disregard, pay no attention to, take no notice of, take no account of, pass over, overlook, dismiss, ignore, brush off, gloss over
    View synonyms


Pronunciation /ˈdɪskaʊnt//ˈdiskount/
  • 1(of a store or business) offering goods for sale at discounted prices.

    ‘a discount drugstore chain’
    • ‘If you do check out the prices at a discount store, be sure to compare apples with apples.’
    • ‘Groaning slightly, she got up, and walked into the discount store nearby.’
    • ‘Equally inexpensive was much of the merchandise which could be had at the discount stores of that era.’
    • ‘If a discount store acquires a competing convenience store, the average retail price tends to go up.’
    1. 1.1 At a price lower than the usual one.
      ‘a discount flight’
      • ‘The company has combined four of its top internet security programs into one pack at a discount price.’
      • ‘The company is giving shareholders a chance to increase their exposure to the stock at a discount price.’
      • ‘Discount airline tickets are available for the student community.’
      • ‘Even when selling top quality earmuffs at a discount price, he heard this complaint.’
      • ‘The tourism authority is giving out discount coupons that are redeemable at participating stores.’
      • ‘Finally, discount vouchers will be paid to those clever spenders who do their Christmas shopping between January and November.’
      • ‘Only discount coupons were used in promotions with business partners or for residents, she added.’
      • ‘But there are different views about the quality of these textile items offered at a discount price.’
      • ‘The bike was supplied at a discount price and the shop will carry out servicing free of charge.’
      • ‘A comforting thought for the company is that two years ago it was selling near-obsolete pro hardware at a discount price in decent quantities.’
      • ‘The discount rate reflects the current generation's preferences for resource use through time.’
      • ‘He also said he was looking for the option of buying shares in the company at a discount price.’
      • ‘Under the programs, discount accommodation is available at all branch hotels within Australia and overseas.’
      • ‘Low fare deals are part of the airline's survival plan, with one third of all seats on the airline to be available at a discount price.’
      • ‘The lesson in all this: Beware those $20 discount coupons and free flights.’


  • at a discount

    • Below the nominal or usual price.

      ‘a plan that allows tenants to buy their homes at a discount’
      Compare with at a premium (see premium)
      • ‘And because in the years to come, I don't think much growth will be happening, you need to look for stuff that you can pick up at a discount.’
      • ‘In simple terms, this means the share price is trading at a discount to the value of the company's property portfolio.’
      • ‘Many of the books are given away at a discount of 50 per cent or more on the cover price.’
      • ‘Not surprisingly, bidders are moving in now to take advantage of low value share prices, which typically trade at a discount to net assets.’
      • ‘For example, the transfer of the loans may be at a discount, taking potential risks into the calculation of price.’
      • ‘Residents are usually told there is material left over which could be offered at a discount price, but only if the work is carried out immediately.’
      • ‘Unlike funds such as unit trusts, investment trusts are often priced at a discount to the value of their holdings.’
      • ‘For years the price of gold was trading at a discount.’
      • ‘Other varieties are then priced at a discount or premium, according to their quality.’
      • ‘Those funds are good buys when their market price is at a discount to their net asset value.’


Early 17th century: from obsolete French descompte (noun), descompter (verb), or (in commercial contexts) from Italian ( di)scontare, both from medieval Latin discomputare, from Latin dis- (expressing reversal) + computare (see compute).