Definition of content marketing in US English:

noun

• A type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.

  ‘social media is an integral part of content marketing’

  as modifier ‘an effective content marketing strategy’

  More example sentences

  • ‘A new study shows that expert content or in other words, public relations, is 88 percent more effective than content marketing.’
  • ‘High quality online video is increasingly important in content marketing.’
  • ‘Many agencies are hiring or assigning top executives to handle duties in areas like content strategy and content marketing.’
  • ‘Strategy, personas, scheduling, platforms, amplification and measurement are all part of the mix of successful content marketing.’
  • ‘The article is an impressive guide of effective strategies to drive your content marketing campaign.’
  • ‘We all know how important content marketing is from a digital marketer's perspective.’
  • ‘CEOs will also need to recognize the leading role which content marketing plays in business.’
  • ‘At the same time, brands are answering the call to create more value for customers during the buying cycle through content marketing.’
  • ‘Some new trends are making their appearance in the content marketing arena.’
  • ‘Most of the email marketers miss out on the opportunity offered by content marketing.’