Definition of commercial in US English:


(also comm.)


  • 1Concerned with or engaged in commerce.

    ‘a commercial agreement’
    • ‘These agreements seek to apply commercial rules to all areas of policy, paying little regard to social or environmental impacts.’
    • ‘The report found that Bulgaria had strict and wide-ranging banking, tax and commercial secrecy laws.’
    • ‘To that end, in 1991 the government awarded banking licenses to 16 new commercial banks.’
    • ‘It is now finalizing a commercial agreement with Spain's second largest airline.’
    • ‘Such banks conducted the usual banking activities but their activities were confined to purely commercial transactions.’
    • ‘He said that as a state company, they might engage in commercial activities that could help finance its efforts to keep rice prices stable.’
    • ‘Firstly, it seems that courts will protect commercial agreements made with the express object of preventing unwanted publicity.’
    • ‘For example, we moved into investment banking, and when commercial banking was opened, we moved into commercial banking.’
    • ‘This is a private commercial agreement between them worth millions.’
    • ‘Accordingly, he arranged new commercial agreements with nearly a dozen countries in western and central Europe during his first two years in office.’
    • ‘In the meantime, they and the proposed mobile providers would be engaged in commercial negotiations on rates.’
    • ‘Will technological advances, fuel costs and environmental concerns bring back commercial sailing for cargo ships?’
    • ‘Residents voiced their concerns on the increased commercial development in the area in June when news of another development first surfaced.’
    • ‘A commercial agreement is between the parties concerned and should have nothing to do with what anyone else wants.’
    • ‘The structure of assets changed for another successive year, moving from treasury components to commercial banking.’
    • ‘His approach is to take over ageing sites, invest in them and turn them into modern, highly attractive commercial concerns.’
    • ‘These people were employed by the government in the lower levels of the colonial bureaucracy and engaged in local commercial activities.’
    • ‘However, it was arguably the activities of commercial rivals, not concerns about bad publicity, which finally made the bank back down.’
    • ‘The contract is subject to detailed conditions as laid out in the commercial agreement between Samtel and Thomson.’
    • ‘Further, it is implicit in a commercial agreement of this kind that the terms of the new price structure are to be fair and reasonable as between the parties.’
    trade, trading, business, private enterprise, mercantile, merchant, sales
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  • 2Making or intended to make a profit.

    ‘commercial products’
    • ‘Since the release of their catchy debut single last summer, they've achieved an impressive balance of credibility and commercial success.’
    • ‘He gathered a group of test subjects and asked them to look at a series of commercial products, rating how strongly they liked or disliked them.’
    • ‘The remainder of the money is expected to come in grants and commercial sponsorship.’
    • ‘The English league's commercial success rests on the quality of the product, which is often passionate, exciting and uncertain.’
    • ‘Alan's idea was that you do the academic side but you also try to make it commercial.’
    • ‘New York thus arguably owes its commercial success to one source: the ability to move goods and people from one place to another efficiently and en masse.’
    • ‘The commercial product costs £34; there is a free trial version.’
    • ‘The maximization of value, profit and satisfaction are still the critical success factors in a commercial transaction.’
    • ‘All of the studies had some form of commercial sponsorship.’
    • ‘Their record company will miss them in particular, as the band had enormous commercial success.’
    • ‘The theory is that each entry is judged solely on the artistic merit of the music, rather than commercial success or the number of appearances in newspaper gossip columns.’
    • ‘It is expected that a further €5m to €7m will be raised in commercial sponsorship.’
    • ‘The council was looking at the whole area of commercial sponsorship to cover some or all of the cost of the bins.’
    • ‘They could have launched an appeal to save the library, solicited commercial sponsorship, sought the public's ideas on the best way forward.’
    • ‘These cards are being traded as commercial products.’
    • ‘With his recent commercial success making him a household name, Pete is without a doubt one of this past year's biggest Aussie success stories.’
    • ‘By taking this native plant and breeding it, the company obtained the exclusive right to use this cultivated species of the plant in commercial products.’
    • ‘Time to market is essential to the commercial success of the products, and is shrinking all the time.’
    • ‘Given that, we are very happy with the final products and commercial success of the series.’
    • ‘Composers of ‘serious’ operas turned their hands to works of a light and tuneful nature intended for a wider audience and for commercial success.’
    profit-oriented, money-oriented, commercialized, materialistic, mercenary
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    1. 2.1 Having profit rather than artistic or other value as a primary aim.
      ‘their work is too commercial’
      • ‘Today most of the films are having more of commercial value than quality and are packed with themes and scenes that can match the taste of youth.’
      • ‘Rahul is seen as a ‘serious’ actor who stars in art films rather than mainstream commercial Bollywood releases.’
      • ‘Except that the purists say it's not opera, but rather some commercial manipulation thereof.’
      • ‘I mean sometimes people get upset because we don't want to make something commercial.’
      • ‘For the time being, such work pursues purely commercial purposes.’
      • ‘He had choreographed Broadway shows, and had become commercial and flamboyant.’
      • ‘But rewind for just a second - when did student magazines become so commercial?’
      • ‘There's an element that makes them very commercial yet still very cool.’
      • ‘They will be particularly disappointed if the field is found to be commercial after all.’
      • ‘Seems to have been written as a book to exploit commercial interest rather than having much of anything to say.’
      • ‘However, as Sue is a long-time reader rather than a passing commercial opportunist, we'll let her get away with it.’
      • ‘They call it hardcore, rather than commercial world music.’
      • ‘I think it's a shame if people think Easter has become too commercial.’
      • ‘However, Williams insists any decision concerning the player's future will be based on football issues rather than his commercial value.’
      • ‘It celebrates not only Christmas but the artistic and commercial peak of the golden age of popular song writing.’
      lucrative, moneymaking, money-spinning, profitable, profit-making, for-profit, remunerative, financially rewarding, fruitful, gainful, productive
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  • 3(of television or radio) funded by the revenue from broadcast advertisements.

    • ‘Similar reports have occasionally been broadcast on commercial television.’
    • ‘It's been the lead on commercial television news bulletins most nights this week and on the front page of the local newspaper as well.’
    • ‘Offers of large amounts of money have already been made by commercial television stations and a women's magazine for her to tell her story.’
    • ‘A show with few viewers won't stay on the air: On commercial television, no advertisers will buy space.’
    • ‘The adventure has been covered by a film crew for a documentary to be broadcast on satellite and commercial television stations across Italy.’
    • ‘It is often ignored or insufficiently catered for by state funded national and commercial radio and television.’
    • ‘Every night commercial television is littered with multi-million pound advertisements for pension companies.’
    • ‘And one area where tastes are met and diversity can be seen in some ways is in the increasing strength of commercial talkback radio.’
    • ‘Henry brings to this position professional experience in both commercial radio and television journalism.’
    • ‘It also feels too much like watching a film on commercial television with advert breaks inserted.’
    • ‘In addition there are a growing number of local and regional commercial radio stations.’
    • ‘There are four commercial television stations in the market.’
    • ‘The news will be fed to local commercial radio stations to keep motorists up to speed with the latest traffic flows.’
    • ‘The service will be backed by a £5 million advertising campaign on commercial radio.’
    • ‘The premise on which the war was founded is something that has been analysed on commercial television and public television.’
    • ‘Unlike commercial radio and television it is not a series of advertisements put on with programmes in between to keep them listening to the advertisements.’
    • ‘Digital Radio is already said to boast ten commercial stations and six national stations.’
  • 4(of chemicals) supplied in bulk and not of the highest purity.

    • ‘Many also apply commercial nitrogen fertilizer, since there's no way to know exactly how much nitrogen is in the manure.’
    • ‘Most commercial chemical repellents contain either Deet or Permethrin.’
    • ‘An alternative to the commercial fungicide would be a mixture of baking soda and water.’
    • ‘An incorporated trait of resistance to a commercial pesticide might conceivably show up in other plants.’
    • ‘Almost 50 percent of the world's commercial hydrogen now comes from natural gas.’
    • ‘In its most broad definition, Mr. James believes, to garden organically is to do so without the aid of commercial chemicals.’
    • ‘The shipping costs of both bulk chemicals and commercial formulas have been omitted.’


  • A television or radio advertisement.

    • ‘I remembered watching the trailer to the film in a television commercial.’
    • ‘Its mass marketing includes print advertisements and radio and television commercials.’
    • ‘They must have heard about my business through the radio commercials that I've done.’
    • ‘The company is re-running some of its classic beans TV commercials from next week and will ask the public for their say.’
    • ‘The extra minutes would also allow German broadcasters to jam in more commercials during televised matches.’
    • ‘Have you seen commercials on television imploring you to use less water?’
    • ‘Consider that when you see a commercial for a blatantly wasteful product.’
    • ‘Both national and local talk radio hosts do more than carry commercials on their programs.’
    • ‘In fact, the company featured her in a television commercial promoting its contributions to these communities.’
    • ‘The youth's parents said they got the idea to talk to their son after watching a government-funded commercial on television.’
    • ‘The second stage of advertising, which includes television commercials, is not expected until March.’
    • ‘Commuters said they wanted a quiet journey home rather than listening to advertising commercials and news broadcasts.’
    • ‘The only extra is a collection of commercials advertising the show on Japanese television.’
    • ‘The television commercial will hit the screens tomorrow.’
    • ‘The story reaches a dramatic moment, so it is time for a television commercial.’
    • ‘He allowed them to film him for a television commercial.’
    • ‘He is sure that the commercial will ‘encourage people to come here for a holiday.’’
    • ‘He figures he has had a good run, even appearing in a Spanish television commercial for a sportswear company.’
    • ‘During a recent trip to California I found myself watching a television commercial about cars.’
    • ‘I nodded slowly, glancing back at the television which was thankfully showing commercials.’
    advertisement, promotion, display
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