Definition of click-through in English:



  • 1The action or facility of following a hypertext link to a particular website, especially a commercial one.

    ‘the site allows click-through to the entire book’
    [count noun] ‘these reports reveal which of the ads are receiving the most click-throughs’
    [as modifier] ‘click-through banners’
    ‘click-through revenue generated by pop-up ads’
    ‘the website offers quick click-through listings’
    • ‘The commercial yielded 220 click-through inquiries.’
    • ‘The person who has typed in that keyword is clearly motivated to follow through, so you don't just get a click-through, you get a dramatically increased rate of conversion after the click.’
    • ‘They will also pay either a flat rate per click-through to their sites or a percentage of each sales transaction that results from a click-through.’
    • ‘From the straightforward cover page to the easy click-through gallery of images, the publication proves again that less is more.’
    • ‘So far my ads have not received any click-through traffic.’
    • ‘Sometimes a URL will have a redirection prefix which can be used to track click-through traffic.’
    • ‘Those members then receive e-mail with a click-through link that takes them to a pre-filled voter registration form and envelope addressed to their local registrar.’
    • ‘It's not about the click-through; it's about what happens afterward.’
    • ‘Email is so cheap that they can make money even with almost no click-through.’
    • ‘Such click-through consumer response, of course, ideally offers the kind of direct, measurable results that advertisers ache for in an age of increasingly impotent mass media.’
    1. 1.1The ratio of clicks that an Internet advertisement receives to page views of the advertisement.
      ‘advertisers love high click-through’
      ‘the average click-through rate is only about 6 percent’
      • ‘That translates into more completed transactions, more click-throughs, etc.’
      • ‘The more click-throughs to your site from its listings in Google, the higher it will be moved in the search results.’
      • ‘Most search engines offer reports for clients that will quickly reveal which of the ads are receiving the most click-throughs.’
      • ‘Ultimately, most online advertising is sold on the basis of the number of views an ad receives, or the number of click-throughs it generates.’
      • ‘When anyone bothered to measure anything, it was with trendy Web metrics such as page views, click-throughs, and number of visitors.’