Definition of click-through in English:

click-through

noun

Computing
  • 1The action or facility of following a hypertext link to a particular website, especially a commercial one.

    ‘the site allows click-through to the entire book’
    ‘these reports reveal which of the ads are receiving the most click-throughs’
    as modifier ‘click-through banners’
    ‘click-through revenue generated by pop-up ads’
    ‘the website offers quick click-through listings’
    • ‘The person who has typed in that keyword is clearly motivated to follow through, so you don't just get a click-through, you get a dramatically increased rate of conversion after the click.’
    • ‘Sometimes a URL will have a redirection prefix which can be used to track click-through traffic.’
    • ‘Email is so cheap that they can make money even with almost no click-through.’
    • ‘Those members then receive e-mail with a click-through link that takes them to a pre-filled voter registration form and envelope addressed to their local registrar.’
    • ‘The commercial yielded 220 click-through inquiries.’
    • ‘Such click-through consumer response, of course, ideally offers the kind of direct, measurable results that advertisers ache for in an age of increasingly impotent mass media.’
    • ‘From the straightforward cover page to the easy click-through gallery of images, the publication proves again that less is more.’
    • ‘It's not about the click-through; it's about what happens afterward.’
    • ‘They will also pay either a flat rate per click-through to their sites or a percentage of each sales transaction that results from a click-through.’
    • ‘So far my ads have not received any click-through traffic.’
    1. 1.1 The ratio of clicks that an Internet advertisement receives to page views of the advertisement.
      ‘advertisers love high click-through’
      ‘the average click-through rate is only about 6 percent’
      • ‘That translates into more completed transactions, more click-throughs, etc.’
      • ‘Ultimately, most online advertising is sold on the basis of the number of views an ad receives, or the number of click-throughs it generates.’
      • ‘For many in the industry, the move away from a focus on clickthrough rates represents a shift in thinking.’
      • ‘The cost of banner ads is low compared to e-mail ads, but the clickthrough for e-mail ads is better.’
      • ‘The click rates are 2 percent.’
      • ‘JWT reports that this ad scored a 5 percent click-through.’
      • ‘The ad achieved a 30 % click-through rate, almost 15 times the industry average.’
      • ‘The more click-throughs to your site from its listings in Google, the higher it will be moved in the search results.’
      • ‘America's addiction to video games is leading the way to a brand-new advertising platform with astounding click-through rates, play times, and peer-to-peer potential.’
      • ‘A good click-through rate easily can mean the difference between losing money and being very profitable.’
      • ‘"We ran banner ads all over the world, and France had the second-highest clickthrough rate - over 4 percent, even though the ads were in English," he said.’
      • ‘According to Ali, the average click-through for stand-alone e-mail ads is 11.5 percent.’
      • ‘When anyone bothered to measure anything, it was with trendy Web metrics such as page views, click-throughs, and number of visitors.’
      • ‘There are a few unique strategies that I employ that have sent my click rates through the roof.’
      • ‘Most search engines offer reports for clients that will quickly reveal which of the ads are receiving the most click-throughs.’
      • ‘Despite the steady decline of click-through rates, plain-vanilla banner ads continue to dominate the online advertising landscape.’
      • ‘These e-mails offer higher click-through and response rates than banner ads, at a lower cost.’
      • ‘The company claims response and click-through rates are in the double digits, while the return on investment averages 200 to 300 percent.’
      • ‘To improve your click-through rate, try asking a relevant and provocative question in your banner for which the audience will have to click to get the answer.’