One of the mysteries of the English language finally explained.
1A briefly popular or fashionable word or phrase used to encapsulate a particular concept.‘“motivation” is a great catchword’
motto, watchword, slogan, byword, catchphrase, formula, refrain, maxim, axiom, mantra, shibbolethView synonyms
- ‘He is keen to stress the astonishing flavour that can be captured in a preserving jar, together with a sense of time and place, of ‘seasonality’, which is the latest catchword to hijack the nation's kitchens.’
- ‘The catchword was Black Power, but it was really black culture.’
- ‘‘Accountability’ is a very popular catchword within health services fields.’
- ‘‘Be aggressive’, seems to be the catchword in the marketing and promotion of a film these days.’
- ‘The word ‘Christian’ must be more than a catchword or cliché saying!’
- ‘With ‘prevention better than cure’ becoming the catchword in the case of heart ailments as with other illnesses, tailor-made preventive heart check-ups have become the in-thing.’
- ‘If contextualization was a catchword in theological circles of the 1970s, globalization became a new emphasis in the 1980s.’
- ‘The catchword these days is ‘Waste management’.’
- ‘Military slang reflects views on rank, arm of service, race, gender, and hostility, and, through the use of acronyms and catchwords, marks soldiers from civilians and helps distinguish insiders from outsiders.’
- ‘Instead the catchwords are competition and customers.’
- ‘The catchword of the new era is market opening - lowering of barriers to trade, abolition of restraints on the movement of capital, the privatization of enterprises the government previously deigned to run.’
- ‘Terms like ‘professional’, ‘difference’, etc. are the catchwords.’
- ‘But for me there was by 1938 a matching awareness that neither jobs nor peace were won by slogans or by catchwords.’
- ‘‘Digital’ has morphed into a catchword for all that's hip and online, it seems.’
- ‘That's the latest catchword being echoed among the builders' community in the State.’
- ‘Why is community development now a catchword among resource companies in Indonesia, and yet is so little understood by international corporate management?’
- ‘Biodiversity has become a new catchword for farmers with its promise of healthier ecosystems.’
- ‘But these kinds of puritanical, knee-jerk catchwords are too easy, and they obscure a more complicated truth.’
- ‘‘Culture’ has become a modern catchword for studies of identity, and has replaced terms like ‘ethnicity’ and ‘race.’’
- ‘Globalisation has become the catchword of the age; but the debate about it has been sunk in confusion.’
2A word printed or placed so as to attract attention.
- ‘The catchwords in the headnote say it all really.’
- 2.1Printing historical The first word of a page given at the foot of the previous one.
Top tips for CV writingRead more
In this article we explore how to impress employers with a spot-on CV.