Definition of catchline in English:



  • 1A short, eye-catching line of type, typically one at the top of a page such as a running head.

    1. 1.1British An advertising slogan.
      • ‘The catchline for the new programme is 'surprising stories from familiar places' and camera crews are currently out filming on location for the series.’
      • ‘A glance at the title of her past films and the catchline of her latest venture is enough to know how important food is for her.’
      • ‘‘Gold so different that you can wear it differently,’ as the new catchline goes.’
      • ‘Or so the festival promises with its catchline - ‘A bag full of fun’.’
      • ‘So, as the festival's catchline goes - ‘Come and explore and get lost in this magical, innovative and creative world of books.’’
      catchphrase, catchword, jingle, saying, formula, legend
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