Definition of catchline in US English:



  • 1A short, eye-catching line of type, typically one at the top of a page such as a running head.

    1. 1.1British An advertising slogan.
      • ‘‘Gold so different that you can wear it differently,’ as the new catchline goes.’
      • ‘The catchline for the new programme is 'surprising stories from familiar places' and camera crews are currently out filming on location for the series.’
      • ‘So, as the festival's catchline goes - ‘Come and explore and get lost in this magical, innovative and creative world of books.’’
      • ‘Or so the festival promises with its catchline - ‘A bag full of fun’.’
      • ‘A glance at the title of her past films and the catchline of her latest venture is enough to know how important food is for her.’
      catchphrase, catchword, jingle, saying, formula, legend
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