Definition of cash in in English:

cash in

phrasal verb

informal
  • Take advantage of or exploit (a situation)

    ‘the breweries were cashing in on the rediscovered taste for real ales’
    • ‘No wonder the teeny cosmetics market is cashing in, targeting their lip-gloss and nail polish at increasingly younger kids.’
    • ‘Children constitute a large and attractive market segment and the broadcasting industry is cashing in on that.’
    • ‘The university, students and local community council have all accused the hotel owners of cashing in on the royal connection.’
    • ‘The hysteria around the idea that we are swamped with illegal refugees cashing in on our natural benevolence is mounting daily.’
    • ‘Or do you, like me, feel exploited by big institutions cashing in on the phenomenon?’
    • ‘To a certain extent, he's cashing in on the latest literary fad.’
    • ‘The oil companies stress they cannot cash in this profit because they have to replenish stocks.’
    • ‘These problems haven't stopped the contractors fighting over the Railtrack maintenance budget from cashing in.’
    • ‘The Delhi Metro is also hopeful of cashing in on its growing popularity.’
    • ‘It made him smile and he smiled all the way to the bank, cashing in on his fake war experiences to get himself a name.’
    • ‘Supermarkets have been accused of cashing in on the organic food boom by misleading consumers over Scottish salmon.’
    • ‘The shop branched out to include sports clothing as well as trainers and soon he was cashing in on an unlikely new rage for casual sportswear.’
    • ‘Pirates have been cashing in on the time lag in the film's release by showing illegal copies of the movies in small towns.’
    • ‘He doesn't make any apologies, however, about cashing in on the pink dollar.’
    • ‘At present I really do think this hybrid idea is just a case of Toyota and Lexus cashing in on the lunacy of the environmental movement.’
    • ‘It is true - not only are the hotels cashing in, but the local rental market is booming.’
    • ‘Unfortunately, it was the studio that was cashing in on the popularity.’
    • ‘Fraudsters and scam artists are cashing in on the generosity of the public according to Trading Standard officials.’
    • ‘Even the city's Resistance Museum is cashing in on the orgy of national pride with its exhibit on Rembrandt in second world war propaganda.’
    • ‘Their offspring may have to become clerks in the shopping markets instead of cashing in on the reputation of their parents.’
    take advantage of, turn to one's advantage, exploit
    View synonyms