Definition of bricks and mortar in US English:

bricks and mortar


  • 1Buildings.

    ‘David knows how inefficient it is to tie up your capital in bricks and mortar’
    • ‘We have over 20 million customers, between software, Internet, and bricks and mortar.’
    • ‘There would be no need to pay for the bricks and mortar and the other services provided by traditional colleges.’
    • ‘These retailers do not carry an inventory and most of them do not have a bricks and mortar store.’
    • ‘Direct sales - which includes the bricks and mortar retail stores - was up 45 per cent for the quarter.’
    • ‘That means we will enjoy three times the profitability of traditional bricks and mortar grocers.’
    1. 1.1as modifier Used to denote a business that operates conventionally rather than (or as well as) over the Internet.
      ‘the bricks-and-mortar banks’
      Compare with clicks and mortar
      • ‘But other bricks-and-mortar businesses have found a home in cyberspace.’
      • ‘Marketers have to be careful about comparing Internet shopping with bricks-and-mortar shopping, LaPointe warned.’
      • ‘Highly digitized, the transaction process is conceptually similar for both the bricks-and-mortar and the virtual banks.’
      • ‘Business is business, no matter whether it's bricks-and-mortar or cyberspace-based.’
      • ‘Smart retailers are exploiting their Web savvy to bolster their bricks-and-mortar operations.’