One of the mysteries of the English language finally explained.
1Buildings.‘David knows how inefficient it is to tie up your capital in bricks and mortar’
- ‘We have over 20 million customers, between software, Internet, and bricks and mortar.’
- ‘That means we will enjoy three times the profitability of traditional bricks and mortar grocers.’
- ‘These retailers do not carry an inventory and most of them do not have a bricks and mortar store.’
- ‘There would be no need to pay for the bricks and mortar and the other services provided by traditional colleges.’
- ‘Direct sales - which includes the bricks and mortar retail stores - was up 45 per cent for the quarter.’
- 1.1as modifier Used to denote a business that operates conventionally rather than (or as well as) over the Internet.‘the bricks-and-mortar banks’Compare with clicks and mortar
- ‘Business is business, no matter whether it's bricks-and-mortar or cyberspace-based.’
- ‘Marketers have to be careful about comparing Internet shopping with bricks-and-mortar shopping, LaPointe warned.’
- ‘Smart retailers are exploiting their Web savvy to bolster their bricks-and-mortar operations.’
- ‘But other bricks-and-mortar businesses have found a home in cyberspace.’
- ‘Highly digitized, the transaction process is conceptually similar for both the bricks-and-mortar and the virtual banks.’
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