Definition of brand name in US English:

brand name

noun

  • 1A name given by the maker to a product or range of products, especially a trademark.

    • ‘The fact is that there is a fairly decent chance that the brand-name drug you see in a magazine or on television is just a copy of an older drug that has an expired copyright.’
    • ‘Not one was a brand-name drug produced by a big pharmaceutical company!’
    • ‘But brand-name products are more and more likely to make less and less subtle cameos in both TV and film.’
    • ‘In fact, many are licensed producers of brand-name goods that simply run an extra, unauthorized shift and sell out the back door.’
    • ‘Whether these are real products - or simply names to fool would-be brand-name hunters - isn't clear.’
    • ‘So what I'm asking is, are generics truly equivalent to the brand-name drugs?’
    • ‘While brand-name firms carry some cachet, it's seldom worth the added cost.’
    • ‘Exclusion of generics will help consolidate the brand-name cartel and result in substantial waste of fund resources.’
    • ‘As soon as the patent on an expensive brand-name drug expires, the generics come onto the market.’
    • ‘Generic competition is hurting its brand-name antidepressant and slowing sales of its other big medicines.’
    • ‘Purchasing brand-name jewelry off the street can be very tricky.’
    • ‘The FDA insists generic drugs are just like their brand-name counterparts.’
    • ‘Most states permit him or her to substitute the generic version of a brand-name drug.’
    • ‘Companies will continue to advertise their brand-name products to the hilt.’
    • ‘How do you improve on a brand-name blockbuster franchise?’
    • ‘Mostly, though, I chose new models from brand-name makers, either the cheapest model in their line or the next step up.’
    • ‘They have a bigger co-pay for the brand-name product, and a still higher co-pay for the most expensive drug.’
    • ‘Some brand-name computers have a proprietary power supply design, although most can take an off-the-shelf’
    • ‘A generic drug is identical in chemical makeup to the brand-name version of the drug.’
    • ‘For start-ups, landing a major brand-name customer is one of the biggest coups there is.’
    logo, emblem, sign, stamp, symbol, device, badge, crest, insignia, seal, coat of arms, shield, motif, hallmark, mark, figure, monogram, logotype, colophon
    View synonyms
    1. 1.1 A familiar or widely known name.
      as modifier ‘younger writers who clamber toward brand-name status’
      • ‘Under this interpretation, brand name is at least as important as Web site domain name.’
      • ‘The advertising revenue growth of top brand name sites provides powerful evidence of this shift.’
      • ‘It seems to me like they are often one long commercial for lots of brand name things.’
      • ‘The soundtrack is all brand name stuff and most of it suits the action like a glove.’
      • ‘Creating a catchy new brand name is as legitimate in politics as it is in commerce.’
      • ‘You had quite a bit of brand name talent involved for an independent, low-budget movie.’
      • ‘The issue has been lapped up by investors mainly on account of brand name.’
      • ‘Still actually identifying the best performing discs is difficult with brand name suppliers using a mix of manufacturing suppliers.’
      • ‘Most designers stick with brand name manufacturers when it comes to carpet fiber.’
      • ‘There are lots of types of damage that can be serious to the individual, and one that I am not sure has been addressed is the idea of brand name.’
      • ‘No frills, no brand name, just a fairly reasonable and high quality product for a fair price.’
      • ‘Especially the less than subtle brand name used in the Middle East.’
      • ‘It goes without saying that you'll have to pay a premium for its uniqueness and brand name.’
      • ‘Another weakness typical of our time is to turn an artist's best-known work into a kind of brand name.’
      • ‘The complicated lacing that turns brand name running shoes into works of art serves as a mark of recognition for the hiphop fans.’
      • ‘They've lived on for three decades now as an exceptionally durable, and valuable, brand name.’
      • ‘The comments were in regards to a guy on the Internet who is scamming people by selling brand name sunglasses at a discount, and then not delivering.’
      • ‘No longer driven by vehicle size and high price, it is now driven by brand name and image.’
      • ‘A recognised and trusted brand name also helps to reassure the anxious traveller in turbulent times.’
      • ‘We are looking at designer accessory, not just any brand name that might be established in the market.’

Pronunciation

brand name

/ˈbræn(d) ˈˌneɪm//ˈbran(d) ˈˌnām/