Definition of brand leader in English:

brand leader


  • The best-selling or most highly regarded product or brand of its type.

    • ‘It was once the brand leader in mortgage lending and savings.’
    • ‘Eventually, you may get just six global brand leaders.’
    • ‘Many of the ‘challenger’ brands possess similar marketing characteristics that make each a formidable force and potential threat to the brand leader.’
    • ‘This review, covering ten of the latest models, shows that the brand leader still has a trick or two up its sleeve.’
    • ‘We initially considered going with a mid-range array from a brand leader, but chose a Utility Storage solution for better scalability, ease-of-use, and speed.’
    • ‘Printers in Bolton are celebrating an accolade that recognises their growing reputation a brand leader.’
    • ‘A Chinese company will emerge as a potential global brand leader, probably in the white goods sector, and will indicate an interest in a London flotation.’
    • ‘Processed American cheese is one of only three categories presented out of a total of 14, where private label products aren't the brand leaders.’
    • ‘Olson also notes that regularly introducing innovative new products and adding value to existing products are equally important facets of the approach taken by brand leaders.’
    • ‘Offering a shopping area of 55,000 square feet, the ‘super mall’ is busy lining up rows and rows of brand leaders right from garments to groceries, toys to toiletries, food to footwear and cosmetics to crockery.’
    • ‘Indeed the French market, one of the toughest in the world, now sees Scottish produce as a premium brand leader.’
    • ‘I think they had a sense of security built up from being a brand leader with no real competition for so many years.’
    • ‘Making everything seem larger than life is what people like about Woo's films and what has helped to make him a brand leader in the blockbuster stakes.’
    • ‘If it were easy, everyone would be a brand leader.’
    • ‘Even the brand leader is difficult to operate in consultation, and its presentation of data, especially lab results, is dire.’
    • ‘Thirty-year-old Derick dreams for the business to become a brand leader.’
    • ‘Even without a brand leader, the area is still thriving with a multitude of exciting old vine blends.’
    • ‘To become a brand leader, we knew we had to be effective at seizing that consumer momentum.’
    • ‘So it makes commercial sense to adopt the marketing strategy of the brand leader.’
    • ‘This has frequently led to allegations that they are passing off their goods as if they were the branded product, especially where the packaging and typography are also used to imitate the brand leader.’


brand leader

/brand ˈlēdər/