Which Joe gave his name to ‘sloppy joes’? We look at five interesting sandwiches and their lexical origins.
An instance of using an established brand name or trademark on new products, so as to increase sales.
- ‘Not a brand extension - but a first novel, all about place, politics, good and evil, violence.’
- ‘However, he does voice strong - and often controversial - opinions on the issues of growth, brand management and brand extension.’
- ‘His solution, currently embraced by 24 PGA Tour events, is to use the Internet to create a natural brand extension for sponsors and events.’
- ‘They don't just want the 30th brand extension of some established service.’
- ‘However, its ad-supported brand extension Lifetime Real Women will be offering fact-based programming targeted to women, along with some exclusive original series and true-story movies.’
- ‘And in the ultimate brand extension, he has brought his son into the act.’
- ‘For 15 of those years, I also have owned a marketing company that specializes in licensing and brand extension.’
- ‘Putting the music into a more traditional television program is ‘first and foremost a brand extension for us,’ Harrison said.’
- ‘Gore followed with GoreTex, the monster brand extension that produces waterproof, breathable fabrics.’
- ‘There's a movie buried underneath all the brand extension; sadly, it's not a very good one.’
- ‘None has produced any meaningful financial contribution and none has provided any brand extension to improve the perception of performance of the acquirer.’
- ‘A brand extension, Edge by Grand Slam, a collection of technical sport apparel, is slated to launch later this year.’
- ‘It's brand extension of the Marines' now-famous saying: ‘No better friend, no worse enemy.’’
- ‘But today, distilleries are increasingly taking on other sorts of spirit and wine barrels to give their spirits a unique lift, one they hope will make a hit with Scotch lovers and thereby create another brand extension.’
- ‘Since the brand extension, the pay-per-views have generally consisted of four main-events wrestlers per roster, which to me makes for a much more entertaining show.’
- ‘While the additional income can be significant for a niche publisher skilled at licensing, general interest news publications are too big and too short on obvious product tie-ins to find redemption in brand extension.’
- ‘I am also interested in his brand and brand extension.’
- ‘I'm quite prepared to accept that, in a thousand years, we'll live underwater - surely just a logical brand extension for Center Parcs.’
- ‘In the end, it will all come down to clever marketing of the brand extension.’
- ‘And that's how we are showing that a superhero brand extension is possible, starting in the music side and going into every other key area of the global popular culture.’
We take a look at several popular, though confusing, punctuation marks.
From Afghanistan to Zimbabwe, discover surprising and intriguing language facts from around the globe.
The definitions of ‘buddy’ and ‘bro’ in the OED have recently been revised. We explore their history and increase in popularity.