Definition of brand in English:

brand

noun

  • 1A type of product manufactured by a particular company under a particular name.

    ‘a new brand of detergent’
    • ‘He has bought and sold his way to the top table through turning solid products into flag-waving brands with a mixture of luck, timing and innovation.’
    • ‘At the time, Iraq produced a local brand of cigarette named ‘Baghdad’; I don't know if it's still there.’
    • ‘Every time you go back to bloglines, you can see the latest news about your issues and your brands, from millions of other sites.’
    • ‘We are now trying to introduce high-end innovative products before others do because product differentiation among brands is narrowing.’
    • ‘Crack the code, and you can develop new brands, products, and services that more effectively serve your unique tribe of customers.’
    • ‘The features of the directory include a separate section on various brands of products.’
    • ‘Worn denim is the latest effort by the company to differentiate its product from other brands.’
    • ‘There are so many sunscreens on the market though; not only are there many different brands and styles, but there are so many numbers!’
    • ‘With so many brands and types of wine on the shelves, many bemused Scottish consumers plump for a bottle because the design on the label looks good.’
    • ‘Product brands are big business today, and brand management rules.’
    • ‘With India's consumer base growing proportionate to the spending power, the premium brands of various products are awaiting entry.’
    • ‘Since another company had by this time registered the name Rajah for their product, the brand was named Kajah.’
    • ‘In consumers' minds, a long-held advantage national brand name products have over store brands is disappearing - fast.’
    • ‘To what extent does our brand compete with products or services outside its category?’
    • ‘They choose not to buy certain products or brands, which they have reason to think are manufactured under unjust conditions.’
    • ‘Much is being debated in many quarters about the merits of branding nation-states as if they were a product brand.’
    • ‘The village's only provision store also stands next to the dargah and is well stocked with popular brands of food products.’
    • ‘There are brands, products and categories and each has a slightly different meaning.’
    • ‘The company plans to manufacture the brands in its factory, where it employs 260 people.’
    • ‘Within this setting, some firms seek to nurture different brands of products that are geared to different retail channels.’
    make, line, label, marque
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    1. 1.1 A brand name.
      ‘the company will market computer software under its own brand’
      • ‘Almost infallibly, I hear a big brand name, followed by the statement of belief that the brand makes a good product.’
      • ‘Other brand and product names are trademarks of their respective companies.’
      • ‘Naming a brand or a product should not be a chore that produces something dull and average.’
      • ‘Having a franchise licence of a specific brand gives more benefit to the entrepreneur.’
      • ‘Designated trademarks and brands are the property of their respective owners.’
      • ‘A business differentiates itself not only with a specific brand or service but also by the assortment or collection of brands or services.’
      • ‘And after all, most of these high street brands continue to advertise in industry-specific journals or headhunt top sector specialists.’
      • ‘People now increasingly see brands as shared cultural property, rather than privately owned intellectual property.’
      • ‘If the industry wants to enjoy strong growth, it must stop trying to coast on the strength of its brands and start delivering services that are worthy of premium prices.’
      • ‘I also wonder how well their brand and product names will travel.’
      • ‘Make sure your product titles and descriptions include brand names, if those brands have any value in your marketplace.’
      • ‘This paper will attempt to understand the process through which consumers become loyal to retail service brands.’
      • ‘It's a necessary part of our business to keep our standards up and retain the charm and heritage of our brand whilst modernising the product as well.’
      • ‘The retail service brand has been selected as the focus of this study because of the increasing importance of the brand in retail services.’
      • ‘In addition to the color and name changes under the brand restructuring, some product consolidation may also be considered.’
      • ‘Many well-known Irish high street brands and retailers have opted not to go down the transactional route with their sites.’
      • ‘It means delivering to the customer what the brand said the product would deliver.’
      • ‘On top of that, wholesalers now have brands and offer turnkey products.’
      • ‘Whether you are selling a product, building a brand or hiring executives, there are several reasons why an evaluation system should be in place and used regularly.’
      • ‘The model was examined in the context of a consumer relationship with two retail service brands.’
      make, line, label, marque
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    2. 1.2 A particular identity or image regarded as an asset.
      ‘you can still invent your own career, be your own brand’
      ‘the Michael Jordan brand certainly hasn't hurt them’
      • ‘Lehane, like many other Democrats, doubts that will happen, saying that picking Clinton would "on some level undermine the Obama brand."’
      • ‘He consults other, anonymous branding experts to decide what his personal brand should be.’
    3. 1.3 A particular type or kind of something.
      ‘his incisive brand of intelligence’
      • ‘They have retained this pride in the nation, and it has always marked their brand of internationalism, so clearly on display today.’
      • ‘Diluting what little there is left of the Democratic brand seems a poor marketing idea.’
      • ‘The postwar visions of local communists were incompatible with his brand of democratic socialism.’
      • ‘Ultimately, they'll choose a brand of democracy that suits their culture and their way of life, just as so many other nations have.’
      • ‘He also declared his brother-in-law Mahdi [the messiah], a term most Saudis do not identify with their brand of conservative Islam.’
      • ‘I'm no socialist and I certainly didn't agree with their brand of socialism.’
      • ‘If nothing else, their brand of national socialism is bad for business.’
      • ‘How firm are the foundations upon which his brand of champagne socialism have been constructed?’
      • ‘After all, isn't martial law the brand of democracy he has advocated for the country after the transfer of sovereignty?’
      • ‘His brand of committed socialism has also died.’
      • ‘They play games with historical fact in the effort to assert their brand of identity politics.’
      • ‘Yet it does come into conflict with our democratic brand of freedom - the capitalist kind.’
      • ‘Yet he still managed to make his special brand of humor understood.’
      • ‘Only one paragraph before he tells us this, he claims that Orwell had lapsed from socialism into an apolitical brand of liberalism.’
      • ‘All three have been stars of the hit comedy sketch show, where their mischievous brand of humour has been unleashed on the unsuspecting public.’
      • ‘The price we pay for our brand of Democracy is to allow splinter groups and Parties to stand for election.’
      • ‘Consequently, fundamentalist class cultures tend to be stamped with a distinctive brand of southern conservatism.’
      • ‘I've always liked and respected him - his brand of staunch social democratic politics have never really been fashionable.’
      • ‘He has brought with him some terrific qualities and a fine brand of leadership.’
      type, kind, sort, variety, class, category, species, genre, breed, style, stamp, cast, ilk, kidney
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  • 2An identifying mark burned on livestock or (especially formerly) criminals or slaves with a branding iron.

    • ‘Mr Day says the ownership of a beast can be determined despite the lack of a brand or an ear mark.’
    • ‘Therefore, when the hair regrows where the brand was applied, it is white.’
    • ‘Identification of brands on cattle is usually simple, but it can be difficult if the irons were applied carelessly or improperly.’
    • ‘The rhyme is scarring, like the mark of a brand, and it encapsulates the scorn that underlay the colonial occupation.’
    • ‘Students will be able to identify their cattle by their brands from a class herd.’
    • ‘Notable in England by their absence are comments on brands or whipping marks inflicted by the judicial process or private discipline.’
    • ‘Each animal is owned by a Commoner and must be marked with an individual brand before being left to wander the open forest.’
    • ‘Each fish was then weighed (wet weight to the nearest gram) and marked with an individual brand.’
    • ‘Leaving irons on too long will kill the hair follicles, creating a brand similar to a hot brand.’
    • ‘He's the guy who's more advanced spiritually, socially than any of the others, and yet he's the one branded as a slave, he has the brand mark on his back, just because of the colour of his skin.’
    • ‘It was the first time she had ever kissed me and, as I drove through the changing light, her kiss burned like a brand on my cheek.’
    • ‘Time and again Mr. Burns was stoned, and bore the marks of these brands of the enemy for many days!’
    • ‘Of course the original purpose of brands was simply to identify the cattle into whose hides we seared them.’
    • ‘Kalif ran his hand over his left shoulder blade, feeling the brand that had been burned into his skin, signifying Dylor's ownership of him.’
    • ‘Record any identifying microchip numbers and brands, leg band numbers, and keep the records and photographs in a safe place.’
    identifying mark, identification, marker, earmark
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    1. 2.1archaic A branding iron.
      • ‘Our dear Sarah journeyed through the land, having a fiery hot brand in her hand.’
      • ‘Brands are one of the most interesting tools used by livestock people.’
      • ‘Later, when the vast trail herds of cattle were driven north to market, hot iron brands were used.’
    2. 2.2 A habit, trait, or quality that causes someone public shame or disgrace.
      ‘the brand of Paula's alcoholism’
      • ‘Jane Thistle cried, a vein standing out on her flushed forehead like a brand of disgrace.’
      • ‘No matter what modifier follows, or what it actually means in radio format speak, Adult Contemporary is a brand of shame to many music fans.’
      • ‘She had never been quite sure what set her apart and made her an easy target, but like Nathaniel Hawthorne's Hester she had a brand that marked her as different.’
      stigma, shame, disgrace
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  • 3A piece of burning or smoldering wood.

    ‘he took two burning brands from the fire’
    • ‘The city crumbled and burned to brands and ashes.’
    • ‘He stood up, and grasped a fiery brand in either hand, and flattened himself against the big boulder, alert and ready for the attack when it should come.’
    • ‘This is the age of individual conversions, the snatching of a brand here and there from the burning.’
    • ‘Next thing I knew, I was in front of the wolf, holding a brand from the fire.’
    • ‘We do not speculate about the destiny of sinners; we pluck them as brands from the burning.’
    • ‘The tag ‘a brand plucked from the burning’ clung to him ever afterwards and may well have been a powerful force in motivating him.’
    • ‘The roof is typically threatened by burning brands or embers lofted by a nearby fire.’
    • ‘She was waving her hand as if she still had the burning brand.’
    • ‘It was unlike anything he'd felt before - a strong, violent feeling that burned like a brand.’
    • ‘He shook his head hard, trying to rid himself of it, but it stuck in his mind, like a burning brand in his thoughts.’
    firebrand
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    1. 3.1literary A torch.
      • ‘This need drove all other thoughts from my mind, and I resolved to go to the cooking pit and relight a torch, or at least bring a burning brand of some kind to give me light.’
      • ‘Back across the pleasant valley he hurried, his fire brand and stone hammer held in readiness, and his sharp eyes and keen ears alert to catch the first sign of trouble.’
  • 4literary A sword.

    blade, steel
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verb

[WITH OBJECT]
  • 1Mark (an animal, formerly a criminal or slave) with a branding iron.

    • ‘Then the suits came, branded everyone with these marks and turned us into slaves.’
    • ‘Ember was branded with a softer, smaller version of Stone's mark with the outline of a flame surrounding it, representing a burning coal.’
    • ‘Still other cowboys recalled that cattle were branded on their left hips "because persons read from left to right" and thus read "from the head toward the tail."’
    • ‘Peasants spoke of the arrival of the collective farm as the coming of the Antichrist where all would be branded with the mark of the devil.’
    • ‘Cattle raising, an important source and symbol of wealth in the countryside, was feasible for many because the animals were branded and left to graze freely on open land.’
    • ‘Provision would be made to brand the animals, which would be seen by veterinarians provided by the provincial department.’
    • ‘This is for branding me and putting these cursed marks on my hands.’
    • ‘Calves need to be branded for the purposes of identification.’
    • ‘Steers branded by hot iron showed significantly higher maximum and average head movement distances than either freeze branded or sham-branded steers.’
    • ‘The branding scene below is shown on Egyptian Tomb walls dating back to 2,000 B.C.’
    • ‘She guessed that it was some form of branding the animal; a method of identification.’
    • ‘So they had branded the mark of rejection upon her throat, and sent her away in shame.’
    • ‘They are cursed to the tenth generation and should be branded with a mark before their long and painful deaths.’
    mark, stamp, burn, sear
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    1. 1.1 Mark indelibly.
      ‘an ointment that branded her with unsightly violet-colored splotches’
      • ‘An imprint left from the wooden crevices branded a mark on her face as she gritted her teeth.’
      • ‘There were no wrinkles, no folds, or stretch marks that would have branded her a mother.’
      • ‘But even without Augmented memory, this piece would have been branded indelibly on his brain.’
    2. 1.2 Describe (someone or something) as something bad or shameful.
      with object and complement ‘she was branded a liar’
      ‘the do-gooders branded us as politically incorrect’
      • ‘I walk round a free man and am cleansed of the stigma of being branded a murderer.’
      • ‘And they'll stop branding us with all of these negative labels.’
      • ‘But mark my words: you'll be branded as an incompetent for having made this small slip.’
      • ‘Instead, most black leaders didn't raise their voice in protest, apparently out of concern that they might be branded unpatriotic for doing so.’
      • ‘To a certain extent at least, the program gave a human face to the people that the government brands as criminals.’
      • ‘To accept this, however, would be to underrate our heroine, branding her as some kind of cheap accessory when she is, by many accounts, a gutsy and rugged individual.’
      • ‘Polygraphs are not only worthless but they cause innocent people to be branded as liars.’
      • ‘He despised music competitions, so integral to the classical world, branding them ‘a blood sport.’’
      • ‘Then she's branded a liar and a seductress at their trial.’
      • ‘The family of a man have branded his attackers ‘animals’ after his nose was bitten off in a pub fight.’
      • ‘The company said that the director was not making a bona fide case - which was like branding him a liar.’
      • ‘To some people, those characteristics are enough to brand it evil.’
      • ‘Animal welfare officers have branded airgun-toting yobs as ‘heartless’ after a seven-month-old kitten was shot in the neck.’
      • ‘‘It is a matter of concern to my client that the tribunal in the previous module has branded him a liar,’ he told the chairman.’
      • ‘A Hampshire animal rescue charity has branded those responsible for dumping a dog into a river as ‘monsters’.’
      • ‘I could go on, but all I can say is that branding her as someone unfit to serve because of her politics is grossly unfair.’
      • ‘Haven't I lost enough on this venture which will probably accomplish little more than branding me as a charlatan?’
      • ‘But a concerted campaign to brand him a psychopath is, to my mind, not merely gutter journalism but contemptible.’
      • ‘He angrily criticised the national guards supporting the troops, branding them as ‘traitors’.’
      • ‘This threat to humanity often seems distant, and those who express heightened concern are regularly branded alarmists.’
      stigmatize, accuse of being, mark out
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  • 2Assign a brand name to.

    ‘branded goods at low prices’
    • ‘As more branded products take over the refrigerated dairy sections of the supermarket, perceived value becomes even more important.’
    • ‘He said Zambia had not only great tourism potential but also a competitive edge over other countries in the region, and could lead in tourism if her products were properly branded.’
    • ‘How do you go about branding a product that conjures up slabs of flesh displayed behind a spotless glass counter?’
    • ‘‘There's always been a gut feeling that kids and radio would be a good way to brand a product,’ says Fries.’
    • ‘Of the batteries that failed, two were branded Nokia, and two were labelled Mobile Plus.’
    • ‘That began partly on a lark, but is now crucial to branding the Target discount store chain, where sales are rising.’
    • ‘Point of sale advertising has long been a popular marketing tool for mobile phone operators, but branding entire shop fronts is a relatively new development.’
    • ‘An update will also be welcome on the firm's decision to start selling branded products through supermarket discounter Lidl.’
    • ‘To qualify for the programme, resellers must sell and brand systems that use boxed Intel processors and successfully complete special training.’
    • ‘Sometimes consumers may be quite happy buying a low-priced branded product knowing that it is a counterfeit copy.’
    • ‘The program then asks the recipient to enter their credit card details to a form on the screen that appears to have all the correctly branded logos.’
    • ‘This is particularly true when it comes to flavored milk, where 68 percent of all product sold is branded, he says.’
    • ‘That's good for marketers and agencies who are trying to find new ways to brand products.’
    • ‘It is branding the product as ‘the first sustainable fish finger’ since the concept of marketing strips of battered fish to kids first took off, back in 1955.’
    • ‘Instead the country will capitalize on selling unique, branded products and services to affluent global consumers.’
    • ‘He created the fashion label, food lines and then an airline all branded Kingfisher.’
    • ‘He made his millions selling low-cost branded perfumes to retailers.’
    • ‘But branded industrial products face a different challenge.’
    • ‘Fully 70 percent of respondents surveyed said they wish that store brand products were available in as wide a selection as branded products.’
    • ‘The Board also observed, as a starting point, the need to brand the Zambian tourism products as one of the marketing strategies.’
    1. 2.1as noun branding The promotion of a particular product or company by means of advertising and distinctive design.
      • ‘Differentiation is a function of branding and of offering design.’
      • ‘Advertising, sales promotion, and personal selling were used to emphasize product differentiation and branding.’
      • ‘Silencio also offers custom design models with private branding for dealers.’
      • ‘And despite the challenges it faces, it has obviously given careful thought to its web design and branding.’
      • ‘We all kind of knew that, but when you relate it back to branding, product differentiation, and innovation, that's powerful.’
      • ‘His duties would include global branding, advertising, cooperative marketing and market research, as well as Internet and channel marketing programs.’
      • ‘With ours, the whole thing offers a seamless design that supports the sponsor's own branding and design.’
      • ‘Preecha said the ministry has also planned to encourage outsourcing, designing, and branding of Thai products so that they can gain more recognition on the world market.’
      • ‘I've always liked adverts and logos and branding and propaganda.’
      • ‘She was well connected to the pooh-bahs of branding and advertising and set out to help them understand and embrace the new medium and realize its potential.’
      • ‘The weapons are design, distribution and branding.’
      • ‘The branding and advertising was devised by the CMB Design Group, whose past credits include work for Kerry Foods, Coca Cola and Permanent TSB.’
      • ‘PDF can preserve the design integrity and visual branding of publications and advertisements and allows pages to scale to the size of the display in full-screen view.’
      • ‘This distinction between advertising and branding is important in an industry such as fitness with very few major national brands.’
      • ‘It has become pervasive in those environments, and is invading the rest of the academic establishment as the branding and advertising of individual degree programs illustrates.’
      • ‘Each of these companies made its mark without help from expensive advertising or branding agencies.’
      • ‘With money tight, companies used design research to develop not only products but also their branding, packaging, and marketing.’
      • ‘Can you say a little more about how these ideas play out in design and the more quotidian worlds of publishing, packaging, branding and promotion?’
      • ‘Sponsors receive exclusive rights to promotion and branding around the event, including premium advertising positions at every match.’
      • ‘The company provides website architecture, design, online branding, consultancy, e-commerce programming, animation and audio.’

Origin

Old English brand ‘burning’ (also in brand (sense 3 of the noun)), of Germanic origin; related to German Brand, also to burn. The verb sense ‘mark with a hot iron’ dates from late Middle English, giving rise to the noun sense ‘a mark of ownership made by branding’ (mid 17th century), whence brand (sense 1 of the noun) (early 19th century).

Pronunciation

brand

/brænd//brand/