Definition of brand in English:



  • 1A type of product manufactured by a particular company under a particular name.

    ‘a new brand of detergent’
    • ‘The features of the directory include a separate section on various brands of products.’
    • ‘Much is being debated in many quarters about the merits of branding nation-states as if they were a product brand.’
    • ‘Every time you go back to bloglines, you can see the latest news about your issues and your brands, from millions of other sites.’
    • ‘Product brands are big business today, and brand management rules.’
    • ‘Crack the code, and you can develop new brands, products, and services that more effectively serve your unique tribe of customers.’
    • ‘Within this setting, some firms seek to nurture different brands of products that are geared to different retail channels.’
    • ‘There are brands, products and categories and each has a slightly different meaning.’
    • ‘He has bought and sold his way to the top table through turning solid products into flag-waving brands with a mixture of luck, timing and innovation.’
    • ‘We are now trying to introduce high-end innovative products before others do because product differentiation among brands is narrowing.’
    • ‘To what extent does our brand compete with products or services outside its category?’
    • ‘With India's consumer base growing proportionate to the spending power, the premium brands of various products are awaiting entry.’
    • ‘With so many brands and types of wine on the shelves, many bemused Scottish consumers plump for a bottle because the design on the label looks good.’
    • ‘In consumers' minds, a long-held advantage national brand name products have over store brands is disappearing - fast.’
    • ‘The village's only provision store also stands next to the dargah and is well stocked with popular brands of food products.’
    • ‘At the time, Iraq produced a local brand of cigarette named ‘Baghdad’; I don't know if it's still there.’
    • ‘Worn denim is the latest effort by the company to differentiate its product from other brands.’
    • ‘They choose not to buy certain products or brands, which they have reason to think are manufactured under unjust conditions.’
    • ‘There are so many sunscreens on the market though; not only are there many different brands and styles, but there are so many numbers!’
    • ‘Since another company had by this time registered the name Rajah for their product, the brand was named Kajah.’
    • ‘The company plans to manufacture the brands in its factory, where it employs 260 people.’
    make, line, label, marque
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    1. 1.1A brand name.
      ‘the company will market computer software under its own brand’
      • ‘This paper will attempt to understand the process through which consumers become loyal to retail service brands.’
      • ‘I also wonder how well their brand and product names will travel.’
      • ‘Whether you are selling a product, building a brand or hiring executives, there are several reasons why an evaluation system should be in place and used regularly.’
      • ‘Having a franchise licence of a specific brand gives more benefit to the entrepreneur.’
      • ‘It's a necessary part of our business to keep our standards up and retain the charm and heritage of our brand whilst modernising the product as well.’
      • ‘Make sure your product titles and descriptions include brand names, if those brands have any value in your marketplace.’
      • ‘Naming a brand or a product should not be a chore that produces something dull and average.’
      • ‘The model was examined in the context of a consumer relationship with two retail service brands.’
      • ‘If the industry wants to enjoy strong growth, it must stop trying to coast on the strength of its brands and start delivering services that are worthy of premium prices.’
      • ‘Other brand and product names are trademarks of their respective companies.’
      • ‘On top of that, wholesalers now have brands and offer turnkey products.’
      • ‘It means delivering to the customer what the brand said the product would deliver.’
      • ‘A business differentiates itself not only with a specific brand or service but also by the assortment or collection of brands or services.’
      • ‘People now increasingly see brands as shared cultural property, rather than privately owned intellectual property.’
      • ‘Designated trademarks and brands are the property of their respective owners.’
      • ‘In addition to the color and name changes under the brand restructuring, some product consolidation may also be considered.’
      • ‘The retail service brand has been selected as the focus of this study because of the increasing importance of the brand in retail services.’
      • ‘Many well-known Irish high street brands and retailers have opted not to go down the transactional route with their sites.’
      • ‘And after all, most of these high street brands continue to advertise in industry-specific journals or headhunt top sector specialists.’
      • ‘Almost infallibly, I hear a big brand name, followed by the statement of belief that the brand makes a good product.’
      make, line, label, marque
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    2. 1.2A particular identity or image regarded as an asset.
      ‘you can still invent your own career, be your own brand’
      ‘the Michael Jordan brand certainly hasn't hurt them’
      • ‘He consults other, anonymous branding experts to decide what his personal brand should be.’
      • ‘Lehane, like many other Democrats, doubts that will happen, saying that picking Clinton would "on some level undermine the Obama brand."’
    3. 1.3A particular type or kind of something.
      ‘his incisive brand of intelligence’
      • ‘He also declared his brother-in-law Mahdi [the messiah], a term most Saudis do not identify with their brand of conservative Islam.’
      • ‘The postwar visions of local communists were incompatible with his brand of democratic socialism.’
      • ‘His brand of committed socialism has also died.’
      • ‘All three have been stars of the hit comedy sketch show, where their mischievous brand of humour has been unleashed on the unsuspecting public.’
      • ‘They have retained this pride in the nation, and it has always marked their brand of internationalism, so clearly on display today.’
      • ‘If nothing else, their brand of national socialism is bad for business.’
      • ‘The price we pay for our brand of Democracy is to allow splinter groups and Parties to stand for election.’
      • ‘After all, isn't martial law the brand of democracy he has advocated for the country after the transfer of sovereignty?’
      • ‘Ultimately, they'll choose a brand of democracy that suits their culture and their way of life, just as so many other nations have.’
      • ‘Yet it does come into conflict with our democratic brand of freedom - the capitalist kind.’
      • ‘I'm no socialist and I certainly didn't agree with their brand of socialism.’
      • ‘Only one paragraph before he tells us this, he claims that Orwell had lapsed from socialism into an apolitical brand of liberalism.’
      • ‘Consequently, fundamentalist class cultures tend to be stamped with a distinctive brand of southern conservatism.’
      • ‘Diluting what little there is left of the Democratic brand seems a poor marketing idea.’
      • ‘They play games with historical fact in the effort to assert their brand of identity politics.’
      • ‘He has brought with him some terrific qualities and a fine brand of leadership.’
      • ‘I've always liked and respected him - his brand of staunch social democratic politics have never really been fashionable.’
      • ‘Yet he still managed to make his special brand of humor understood.’
      • ‘How firm are the foundations upon which his brand of champagne socialism have been constructed?’
      type, kind, sort, variety, class, category, species, genre, breed, style, stamp, cast, ilk, kidney
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  • 2An identifying mark burned on livestock or (especially formerly) criminals or slaves with a branding iron.

    • ‘It was the first time she had ever kissed me and, as I drove through the changing light, her kiss burned like a brand on my cheek.’
    • ‘Each fish was then weighed (wet weight to the nearest gram) and marked with an individual brand.’
    • ‘The rhyme is scarring, like the mark of a brand, and it encapsulates the scorn that underlay the colonial occupation.’
    • ‘Identification of brands on cattle is usually simple, but it can be difficult if the irons were applied carelessly or improperly.’
    • ‘Of course the original purpose of brands was simply to identify the cattle into whose hides we seared them.’
    • ‘Record any identifying microchip numbers and brands, leg band numbers, and keep the records and photographs in a safe place.’
    • ‘Students will be able to identify their cattle by their brands from a class herd.’
    • ‘Mr Day says the ownership of a beast can be determined despite the lack of a brand or an ear mark.’
    • ‘Therefore, when the hair regrows where the brand was applied, it is white.’
    • ‘Notable in England by their absence are comments on brands or whipping marks inflicted by the judicial process or private discipline.’
    • ‘He's the guy who's more advanced spiritually, socially than any of the others, and yet he's the one branded as a slave, he has the brand mark on his back, just because of the colour of his skin.’
    • ‘Each animal is owned by a Commoner and must be marked with an individual brand before being left to wander the open forest.’
    • ‘Kalif ran his hand over his left shoulder blade, feeling the brand that had been burned into his skin, signifying Dylor's ownership of him.’
    • ‘Leaving irons on too long will kill the hair follicles, creating a brand similar to a hot brand.’
    • ‘Time and again Mr. Burns was stoned, and bore the marks of these brands of the enemy for many days!’
    identifying mark, identification, marker, earmark
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    1. 2.1archaic A branding iron.
      • ‘Later, when the vast trail herds of cattle were driven north to market, hot iron brands were used.’
      • ‘Brands are one of the most interesting tools used by livestock people.’
      • ‘Our dear Sarah journeyed through the land, having a fiery hot brand in her hand.’
    2. 2.2A habit, trait, or quality that causes someone public shame or disgrace.
      ‘the brand of Paula's alcoholism’
      • ‘Jane Thistle cried, a vein standing out on her flushed forehead like a brand of disgrace.’
      • ‘No matter what modifier follows, or what it actually means in radio format speak, Adult Contemporary is a brand of shame to many music fans.’
      • ‘She had never been quite sure what set her apart and made her an easy target, but like Nathaniel Hawthorne's Hester she had a brand that marked her as different.’
      stigma, shame, disgrace
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  • 3A piece of burning or smoldering wood.

    ‘he took two burning brands from the fire’
    • ‘The tag ‘a brand plucked from the burning’ clung to him ever afterwards and may well have been a powerful force in motivating him.’
    • ‘He shook his head hard, trying to rid himself of it, but it stuck in his mind, like a burning brand in his thoughts.’
    • ‘The city crumbled and burned to brands and ashes.’
    • ‘The roof is typically threatened by burning brands or embers lofted by a nearby fire.’
    • ‘Next thing I knew, I was in front of the wolf, holding a brand from the fire.’
    • ‘He stood up, and grasped a fiery brand in either hand, and flattened himself against the big boulder, alert and ready for the attack when it should come.’
    • ‘We do not speculate about the destiny of sinners; we pluck them as brands from the burning.’
    • ‘This is the age of individual conversions, the snatching of a brand here and there from the burning.’
    • ‘It was unlike anything he'd felt before - a strong, violent feeling that burned like a brand.’
    • ‘She was waving her hand as if she still had the burning brand.’
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    1. 3.1literary A torch.
      • ‘This need drove all other thoughts from my mind, and I resolved to go to the cooking pit and relight a torch, or at least bring a burning brand of some kind to give me light.’
      • ‘Back across the pleasant valley he hurried, his fire brand and stone hammer held in readiness, and his sharp eyes and keen ears alert to catch the first sign of trouble.’
  • 4literary A sword.

    blade, steel
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  • 1Mark (an animal, formerly a criminal or slave) with a branding iron.

    • ‘Cattle raising, an important source and symbol of wealth in the countryside, was feasible for many because the animals were branded and left to graze freely on open land.’
    • ‘Ember was branded with a softer, smaller version of Stone's mark with the outline of a flame surrounding it, representing a burning coal.’
    • ‘The branding scene below is shown on Egyptian Tomb walls dating back to 2,000 B.C.’
    • ‘Then the suits came, branded everyone with these marks and turned us into slaves.’
    • ‘They are cursed to the tenth generation and should be branded with a mark before their long and painful deaths.’
    • ‘She guessed that it was some form of branding the animal; a method of identification.’
    • ‘Peasants spoke of the arrival of the collective farm as the coming of the Antichrist where all would be branded with the mark of the devil.’
    • ‘Still other cowboys recalled that cattle were branded on their left hips "because persons read from left to right" and thus read "from the head toward the tail."’
    • ‘Provision would be made to brand the animals, which would be seen by veterinarians provided by the provincial department.’
    • ‘So they had branded the mark of rejection upon her throat, and sent her away in shame.’
    • ‘This is for branding me and putting these cursed marks on my hands.’
    • ‘Steers branded by hot iron showed significantly higher maximum and average head movement distances than either freeze branded or sham-branded steers.’
    • ‘Calves need to be branded for the purposes of identification.’
    mark, stamp, burn, sear
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    1. 1.1Mark indelibly.
      ‘an ointment that branded her with unsightly violet-colored splotches’
      • ‘An imprint left from the wooden crevices branded a mark on her face as she gritted her teeth.’
      • ‘But even without Augmented memory, this piece would have been branded indelibly on his brain.’
      • ‘There were no wrinkles, no folds, or stretch marks that would have branded her a mother.’
    2. 1.2Describe (someone or something) as something bad or shameful.
      ‘the do-gooders branded us as politically incorrect’
      [with object and complement] ‘she was branded a liar’
      • ‘‘It is a matter of concern to my client that the tribunal in the previous module has branded him a liar,’ he told the chairman.’
      • ‘I could go on, but all I can say is that branding her as someone unfit to serve because of her politics is grossly unfair.’
      • ‘But mark my words: you'll be branded as an incompetent for having made this small slip.’
      • ‘And they'll stop branding us with all of these negative labels.’
      • ‘Polygraphs are not only worthless but they cause innocent people to be branded as liars.’
      • ‘Instead, most black leaders didn't raise their voice in protest, apparently out of concern that they might be branded unpatriotic for doing so.’
      • ‘But a concerted campaign to brand him a psychopath is, to my mind, not merely gutter journalism but contemptible.’
      • ‘To accept this, however, would be to underrate our heroine, branding her as some kind of cheap accessory when she is, by many accounts, a gutsy and rugged individual.’
      • ‘The company said that the director was not making a bona fide case - which was like branding him a liar.’
      • ‘To a certain extent at least, the program gave a human face to the people that the government brands as criminals.’
      • ‘The family of a man have branded his attackers ‘animals’ after his nose was bitten off in a pub fight.’
      • ‘He angrily criticised the national guards supporting the troops, branding them as ‘traitors’.’
      • ‘To some people, those characteristics are enough to brand it evil.’
      • ‘Haven't I lost enough on this venture which will probably accomplish little more than branding me as a charlatan?’
      • ‘Animal welfare officers have branded airgun-toting yobs as ‘heartless’ after a seven-month-old kitten was shot in the neck.’
      • ‘This threat to humanity often seems distant, and those who express heightened concern are regularly branded alarmists.’
      • ‘I walk round a free man and am cleansed of the stigma of being branded a murderer.’
      • ‘He despised music competitions, so integral to the classical world, branding them ‘a blood sport.’’
      • ‘Then she's branded a liar and a seductress at their trial.’
      • ‘A Hampshire animal rescue charity has branded those responsible for dumping a dog into a river as ‘monsters’.’
      stigmatize, accuse of being, mark out
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  • 2Assign a brand name to.

    ‘branded goods at low prices’
    • ‘He created the fashion label, food lines and then an airline all branded Kingfisher.’
    • ‘He said Zambia had not only great tourism potential but also a competitive edge over other countries in the region, and could lead in tourism if her products were properly branded.’
    • ‘‘There's always been a gut feeling that kids and radio would be a good way to brand a product,’ says Fries.’
    • ‘As more branded products take over the refrigerated dairy sections of the supermarket, perceived value becomes even more important.’
    • ‘This is particularly true when it comes to flavored milk, where 68 percent of all product sold is branded, he says.’
    • ‘Of the batteries that failed, two were branded Nokia, and two were labelled Mobile Plus.’
    • ‘That began partly on a lark, but is now crucial to branding the Target discount store chain, where sales are rising.’
    • ‘But branded industrial products face a different challenge.’
    • ‘Instead the country will capitalize on selling unique, branded products and services to affluent global consumers.’
    • ‘It is branding the product as ‘the first sustainable fish finger’ since the concept of marketing strips of battered fish to kids first took off, back in 1955.’
    • ‘The program then asks the recipient to enter their credit card details to a form on the screen that appears to have all the correctly branded logos.’
    • ‘Sometimes consumers may be quite happy buying a low-priced branded product knowing that it is a counterfeit copy.’
    • ‘An update will also be welcome on the firm's decision to start selling branded products through supermarket discounter Lidl.’
    • ‘The Board also observed, as a starting point, the need to brand the Zambian tourism products as one of the marketing strategies.’
    • ‘How do you go about branding a product that conjures up slabs of flesh displayed behind a spotless glass counter?’
    • ‘He made his millions selling low-cost branded perfumes to retailers.’
    • ‘To qualify for the programme, resellers must sell and brand systems that use boxed Intel processors and successfully complete special training.’
    • ‘Fully 70 percent of respondents surveyed said they wish that store brand products were available in as wide a selection as branded products.’
    • ‘Point of sale advertising has long been a popular marketing tool for mobile phone operators, but branding entire shop fronts is a relatively new development.’
    • ‘That's good for marketers and agencies who are trying to find new ways to brand products.’
    1. 2.1The promotion of a particular product or company by means of advertising and distinctive design.
      • ‘The weapons are design, distribution and branding.’
      • ‘It has become pervasive in those environments, and is invading the rest of the academic establishment as the branding and advertising of individual degree programs illustrates.’
      • ‘Advertising, sales promotion, and personal selling were used to emphasize product differentiation and branding.’
      • ‘And despite the challenges it faces, it has obviously given careful thought to its web design and branding.’
      • ‘Each of these companies made its mark without help from expensive advertising or branding agencies.’
      • ‘The branding and advertising was devised by the CMB Design Group, whose past credits include work for Kerry Foods, Coca Cola and Permanent TSB.’
      • ‘Can you say a little more about how these ideas play out in design and the more quotidian worlds of publishing, packaging, branding and promotion?’
      • ‘His duties would include global branding, advertising, cooperative marketing and market research, as well as Internet and channel marketing programs.’
      • ‘Silencio also offers custom design models with private branding for dealers.’
      • ‘She was well connected to the pooh-bahs of branding and advertising and set out to help them understand and embrace the new medium and realize its potential.’
      • ‘I've always liked adverts and logos and branding and propaganda.’
      • ‘This distinction between advertising and branding is important in an industry such as fitness with very few major national brands.’
      • ‘The company provides website architecture, design, online branding, consultancy, e-commerce programming, animation and audio.’
      • ‘PDF can preserve the design integrity and visual branding of publications and advertisements and allows pages to scale to the size of the display in full-screen view.’
      • ‘Sponsors receive exclusive rights to promotion and branding around the event, including premium advertising positions at every match.’
      • ‘Differentiation is a function of branding and of offering design.’
      • ‘We all kind of knew that, but when you relate it back to branding, product differentiation, and innovation, that's powerful.’
      • ‘With money tight, companies used design research to develop not only products but also their branding, packaging, and marketing.’
      • ‘Preecha said the ministry has also planned to encourage outsourcing, designing, and branding of Thai products so that they can gain more recognition on the world market.’
      • ‘With ours, the whole thing offers a seamless design that supports the sponsor's own branding and design.’


Old English, of Germanic origin; related to German Brand, also to burn. The word originally meant burning or a piece of burning or smoldering wood ( brand); the verb sense mark permanently with a hot iron dates from late Middle English. The noun sense mark of ownership made by branding based on the latter, arose in the mid 17th century, and from it is derived sense 1 (early 19th century).