Definition of banner in US English:



  • 1A long strip of cloth bearing a slogan or design, hung in a public place or carried in a demonstration or procession.

    ‘students waved banners and chanted slogans’
    ‘a banner in the front window announced “Grand Reopening”’
    • ‘Over the path are slender steel arches designed to carry banners that give a festive and heraldic flavour to both internal and external paths.’
    • ‘Workers carried a large Solidarity banner and chanted antigovernment slogans during the demonstration.’
    • ‘Before the rally, about 1,000 people marched through the centre of Camden, waving banners and chanting slogans against the imminent closure.’
    • ‘Another large group of elderly men carried regimental banners in procession up the aisle.’
    • ‘Nearly 5,000 people protested in central Sofia, carrying banners with slogans such as ‘Why?’’
    • ‘A young person from each parish will carry their parish banner in the entrance procession.’
    • ‘Over 10,000 miners held a demonstration, carrying a banner denouncing the government and calling for the arrest and public trial of the mine bureau directors.’
    • ‘Workers carried placards and banners, and raised slogans against privatisation and increases in electricity prices.’
    • ‘Crowds flooded into Tiananmen Square, shouting slogans and carrying banners.’
    • ‘The protesters displayed antiwar banners and chanted antiwar slogans in front of policemen carrying rifles and a concrete blockade installed in street of the embassy compound.’
    • ‘Monaghan joined a number of men carrying a banner bearing the slogan ‘Free all political prisoners now’.’
    • ‘Of course, there will be people who will say that these dedicated campaigners were foolish to wave banners carrying the slogans ‘Farmers for Blair!’’
    • ‘They carried banners and chanted slogans condemning the government for making false election campaign promises that it would improve working conditions.’
    • ‘The white-clad girls led the procession carrying banners that called for communal harmony.’
    • ‘They carried banners with the slogan ‘No to Terrorism’.’
    • ‘The Japanese Embassy cautioned Japanese in China not to wear their blue national team jerseys or carry firecrackers or banners with confrontational slogans to the final.’
    • ‘Each person was forced to sign an agreement not to carry placards or banners, shout slogans, or wear clothes with written words of complaint.’
    • ‘A new supporters' club has adopted the name ‘Red Ultras’ and carried a banner with the slogan into matches at Pittodrie and in Glasgow.’
    • ‘Large numbers of riot police were deployed against the small demonstration and confiscated banners and posters being carried by the unionists.’
    • ‘By marching together, carrying banners and chanting slogans, thousands of students peacefully displayed their anger and emotion against the war that had started.’
    placard, sign, poster, notice
    View synonyms
    1. 1.1historical A flag on a pole used as the standard of a monarch, army, or knight.
      • ‘The bright red and gold banners heralded the presence of the house of Pyropoint.’
      • ‘Appropriately, the cultural-historical monument has been built close to where King Sakha raised his banner of revolt and ultimately welded his people into the force that it is today.’
      • ‘Better to signify an army with a few banners than to express it with a cast of thousands.’
      • ‘The rebel army had lowered its banners and was taking cover in the forests that were interspersed between the farmland found outside of the gleaming city.’
      • ‘The day before Ælfred was expected two riders came down the clay road through Kilton, bearing each the banner of the King of Wessex.’
      flag, standard, ensign, jack, colour, colours, pennant, pennon, streamer, banderole
      View synonyms
    2. 1.2 An idea or principle used to rally public opinion.
      ‘the administration is flying the free trade banner’
      • ‘With just a slight stretch of the imagination, fanatical support for a football club could come under the religion banner.’
      • ‘We didn't have soft money, but we had ideas and we had vision and we had principles and we had things that attracted Americans to our banner.’
      • ‘How sad it was to see so much fervour amongst my own countrymen in taking up the banner of support for the US in their actions against Iraq.’
      • ‘In asserting this, the Reformation unfurls the banner of Free Spirit and proclaims as its essential principle: Man is in his very nature destined to be free.’
      • ‘Adam Smith, whose banner Milton Friedman has borne high, said, ‘There is much ruin in a nation.’’
  • 2A heading or advertisement appearing on a web page in the form of a bar, column, or box.

    as modifier ‘a banner ad’
    ‘to get a new banner now, click Step 1’
    • ‘Special requests were sent to technology centres in various universities and colleges to allow us to place a banner on their Web site and to invite student participation.’
    • ‘Hence, hate-related advertisement banners may appear on Web sites unrelated to hate messages.’
    • ‘A website logo or banner should be a static graphic or text element on the page.’
    • ‘Users visiting websites that carry banner advertising delivered by our system were periodically delivered a file from the compromised site.’
    • ‘The banner ad for the ASCA that is running on this web site does displace banners from paying advertisers.’
    • ‘The name of the game is to broadcast banners in front of as many voters while they're online, so more of them can click on the banner, visit the Web site and learn about the candidate.’
    • ‘This is similar to the recent evolution of online advertising from destination web sites and branded banners to pay for click pricing.’
    • ‘The end result is that you only see what Microsoft wants you to see on their search site: pop up ads, big flashy advertising banners, and of course, their search results.’
    • ‘The most common technique is online advertising using banners and text links.’
    • ‘Wippit also provides licensed tunes as ringtones, and receives further revenue from advertising banners on its sharing software.’
    • ‘Only those that could afford to buy advertising banners and pay for placement in the search engines would ever see any traffic.’
    • ‘He blamed the weakness of advertising buttons, the glut of banners and e-mailed spam, and low ‘clickthrough’ rates.’
    • ‘Most of the commercial media on the Web is free and supported by banner and text ads.’
    • ‘Users hate pop-up ads almost as much as they do spam, but they get noticed better than banners so advertisers continue to demand them from Web sites.’
    • ‘Adware is software that displays advertisements like banners and pop-ups on your computer.’
    • ‘It has also resisted the temptation to turn its pages into graphics-heavy works of art laden with advertising banners and dross - a decision which has endeared it to many users.’
    • ‘The program was supported by print, the live TV spots and Web banners.’
    • ‘Set up a rotating banner system on your web site and track response rates.’
    • ‘I see plenty of websites that have banners and graphics strewn all over the place with no rhyme or reason.’
    • ‘Like many Internet companies, the news-oriented site is launching new, larger ad spaces aimed at keeping advertisers from abandoning banners.’


North American
  • attributive Excellent; outstanding.

    ‘I predict that 1998 will be a banner year’
    • ‘Green's banner season was not entirely a surprise, though.’
    • ‘Well, if this is the kind of tone he wants to set for his party, 2006 will be another banner year for Republicans.’
    • ‘As his Roush Racing teammates had banner seasons, Jeff Burton continued to slide.’
    • ‘The offense still is one of the league's best with WRs Ed McCaffrey and Rod Smith having banner seasons.’
    • ‘But even in that banner year, Apple's creative energy hasn't amounted to very much in financial terms.’
    • ‘Now that Gonzalez has rejected the Yankees, perhaps he can concentrate on turning a disappointing season into another banner year.’
    • ‘The decade had two true banner years, at its beginning and its midpoint.’
    • ‘Different types of oranges have good years and bad years, L' Hoste says, adding that one banner crop is typically balanced by a sluggish one.’
    • ‘Last year was another banner year for the U.S. motorcycle market, which continues to enjoy growth across the board.’
    • ‘The shouts went up from men who'd already seen Mathian's banner fall, and panic spread out from them like pestilence.’
    • ‘His Noodles & Co. restaurant chain has had another banner year, and he's reaped some rewards from the down economy.’
    • ‘Stunningly, while their founder and guiding spirit has been sidelined, Graves's firms have had banner years.’
    • ‘It has been another banner year for baseball's most storied, hated franchise.’
    • ‘To be sure, and despite some close calls, it was another banner year for Wall Street Structured Finance.’


  • under the banner of

    • 1Claiming to support a particular cause or set of ideas.

      ‘campaigns fought under the banner of multiculturalism’
      • ‘Scrutiny of cadres' records was followed by a campaign, still under the banner of Rectification, to ferret out traitors and to eliminate counter-revolutionaries.’
      • ‘In essence, however, it was a struggle between the rising middle class or bourgeoisie and the old aristocracy - a battle between capitalism and feudalism, fought out under the banner of religion.’
      • ‘Their campaign for regime change falls under the banner of Anybody But Him.’
      • ‘The party has fought two campaigns under the banner of devolution and has not reached its objective of forming the Scottish administration.’
      • ‘In Porto Alegre the coalition of forces that often goes under the banner of antiglobalization began collectively to recast itself as a pro-democracy movement.’
      • ‘If Lenin was an élitist, then the same label must be affixed to all those have fought under the banner of scientific truth against innumerable forms of obscurantism.’
      • ‘The State intercepted, under the banner of inclusive leadership, the growth of the organised workers by appointing their most influential and vocal leaders as parliamentarians and deputy ministers.’
      • ‘I've always thought it is the best way for Labor to proceed, rather than doling out subsidies to companies under the banner of so called industry policy.’
      • ‘This is an important distinction that has been overlooked in the resolutions of organized psychiatry and in the media, where the claims are lumped together under the banner of abuse.’
      • ‘He placed himself at the head of the masses and raised a holy war against the Crusaders - he became the leader of a national liberation struggle fought under the banner of religion.’
      • ‘Another trend, supported by the government under the banner of diversity, has been the decline of formal family relationships and a rise in smaller households.’
      • ‘The Italians fought endless civic wars under the banner of Guelph or Ghibelline, Pope or Empire, but they were little more than pretexts for strife.’
      • ‘The current condom promotion programs are narrowly focused under the banner of safer-sex campaigns.’
      • ‘People, frustrated by the failures of capitalism, organise themselves under the banner of populist leaders (whose close relations with capital notwithstanding).’
      • ‘He argued that sectarianism was the pursuit of political/economic/social goals under the banner of, and sometimes in the name of, religion.’
      • ‘Non-consensual federalization of troops must be done under the banner of preserving judicial authority or due process, rather than for the purpose of preserving law and order.’
      1. 1.1As part of a particular group or organization.
        ‘the party is running under the banner of the Left-Wing Alliance’
        • ‘They are worried about the rising numbers of southern men fighting under the banner of Sauron.’
        • ‘The bloggers are running under the banner of the Iraqi Pro-Democracy Party.’
        • ‘It also said it would fight all future elections under the banner of the ruling African National Congress.’
        • ‘Both men want to contest local August 10 elections under the banner of the ruling Peoples Democratic Party.’
        • ‘Many former Nazis fought elections under the banner of the National Democratic Party with limited success.’
        • ‘He has created an alternate history that claims that U.S. forces, under the banner of the United Nations, killed 13,000 Somalis.’
        • ‘Now the statement is dated Tuesday, and the statement also goes on to say that Al Qaeda, or Al Zarqawi, is expected to issue a longer statement soon under the banner of Al Qaeda in Iraq.’
        • ‘For example, a number of groups associated with the Northern Allliance are also fundamentalist in their orientation, previously having fought under the banner of the Mujahideen.’
        • ‘The three have now formed a campaign group under the banner of Exhibiting Societies of Scottish Artists to persuade the National Galleries to cut the rental costs.’
        • ‘This year's Jamnalal Bajaj award winner Satish Kumar proposes a Commission for Conflict Resolution under the banner of the United Nations that would work to tackle all causes of terrorism.’
        • ‘‘The SSBA was never under the banner of the Keep The Clause campaign,’ said Hutchison.’
        • ‘There are growing signs of hostility between secular Iraqi insurgents and Muslim extremists - some of them foreigners - fighting under the banner of al-Qaida.’
        • ‘About 250 delegates from 14 countries congregated at London's City Hall some time back under the banner of a pro-hijab group to campaign for the freedom to wear the hijab.’
        • ‘These organized interests coalesced under the banner of the American Party, which resulted in the advocacy of a variety of policies designed to please each element of the coalition.’
        • ‘Finally, there are terrorist groups under the banner of Al-Qaeda, using Iraq as a stage to hurt the US in their propaganda war, caring nothing for the people they kill or maim in the process.’
        • ‘University sporting clubs operate under the banner of, and with the support of, the Union.’
        • ‘Thousands of the self-sacrificing Palestinians have given their lives fighting under the banner of the PLO, while many more have spent years in Israeli jails.’
        • ‘It has brokered a deal with the ruling African National Congress and will contest future elections under the banner of that party.’
        • ‘In the last federal election, he ran under the banner of the Green Party in Windsor.’
        • ‘Our heroes were the American volunteers fighting fascism in Spain under the banner of the Abraham Lincoln Brigade.’


Middle English: from Old French baniere, ultimately of Germanic origin and related to band.