Definition of ballyhoo in US English:



  • Extravagant publicity or fuss.

    ‘after all the ballyhoo, the film was a flop’
    • ‘Admittedly, he owes his fame largely to the media ballyhoo, but he's fed and clothed by the readers who have bought his books.’
    • ‘And amidst all the teenage jeers and overall ballyhoo, one serious middle-aged man said, ‘I want to believe’.’
    • ‘It certainly gets an awful lot of ballyhoo from well before its arrival.’
    • ‘The ballyhoo with which the film has been received has to be attributed, at least in part, to the impoverishment of field from which it springs.’
    • ‘With loud hurrahs from appropriate quarters and much general ballyhoo, my friend went along to that victory parade in London.’
    • ‘There was a lot of press ballyhoo last week about a new licensing paradigm for the music industry on the Internet.’
    • ‘It opened amidst much ballyhoo in the US in October, but audiences forgot to show up.’
    • ‘Digital technology comes to us heralded by a great deal of utopian ballyhoo, but in some surprising ways it discourages creativity.’
    • ‘For the fans of the genre, who have heard and read about the movie in the various fan mags, all the hype is not just empty wagging and ballyhoo.’
    • ‘I myself am not above such occasional ballyhoo, most recently biting the hook hard on recently fashionable hyphenated mergers of electronics and rock, be it dance-punk or lap-pop or lance-ponk.’
    • ‘This is a refreshing departure from the self-satisfied ballyhoo typical of rockstars.’
    • ‘Biohazard is a perfect example of this newfound ballyhoo.’
    • ‘But, generally speaking, commercialism has a big role to play in all this ballyhoo.’
    • ‘Plastered on every available storefront, barn, bus bench, and shoeshine stand was a poster seducing you with an attractive couple in mid-kiss and black bold-faced ballyhoo exploding all around them.’
    • ‘A piece of genuine, if faded and controversial US-style ballyhoo, will take place.’
    • ‘Over the two-disc set are enough bonus features, biographical material, and nostalgic Tinseltown ballyhoo to have even the most exacting film fan jumping for joy.’
    • ‘There's a lot of ballyhoo involved in getting a taxi in this country.’
    • ‘The recent ballyhoo about debt relief for 14 African countries was wildly overblown; it was no more than a modest first step.’
    • ‘Personally I think this is a load of ballyhoo, because the photograph is just to represent what the food will look like - you don't eat a photograph, now do you!’
    • ‘There has been a lot of ballyhoo about all these developments, but it is worth noting that these deals will be worthless unless new legislation is passed to modernise the law on casinos.’
    publicity, advertising, promotion, marketing, propaganda, push, puffery, build-up, boosting
    View synonyms

verbballyhooed, ballyhooing, ballyhoos

[with object]North American
  • Praise or publicize extravagantly.

    ‘a much-ballyhooed musical extravaganza’
    • ‘At issue was a widely ballyhooed test of the razzle-dazzle, video-arcade, anti-missile-defense scheme known as Star Wars.’
    • ‘But why is the work of this small, blonde, blazingly confident woman of Russian-Jewish extraction so ballyhooed?’
    • ‘Meanwhile, seniors are shunning the new prescription coverage ballyhooed by the White House.’
    • ‘Not only was she far from a leading candidate to win a world title, she was not even the most - ballyhooed individual medley performer on the American team.’
    • ‘Interestingly, while Expo 2000 was much ballyhooed in Germany, at least at its beginning, it caused hardly a stir on this side of the Atlantic, either in the media or through word of mouth.’
    • ‘These groups are ballyhooing the fact that world-wide coffee prices have fallen to a 30-year low.’
    • ‘From Washington tonight, we'll report that we're all working harder than ever for less, while politicians ballyhoo our higher productivity.’
    • ‘They were ballyhooing this very motion picture, in fact.’
    • ‘In Britain, the show has been ballyhooed by the political caste, which isn't surprising, since it glorifies their trade.’
    • ‘It is certainly better than the other much ballyhooed debut novel.’
    • ‘There it was shown and concurrently ballyhooed, with reproductions of some of the drawings, in a 1912 newspaper article.’
    • ‘Surprisingly, it was their ironclad no-name defense more than their much ballyhooed three-pronged attack that got them there.’
    • ‘I knew some major changes would be wrought in the film the first time I saw the trailer ballyhooing the arrival on local screens.’
    • ‘Appealingly cast, the show was much ballyhooed in its day by members of the size acceptance community.’
    • ‘Meanwhile, ballyhooed efforts by state and federal prosecutors to build an investor restitution fund are more rhetoric than reality.’
    • ‘Although much ballyhooed, installation rates in the luxury-car segment are expected to grow only by 10%, despite many more models offering the feature.’
    • ‘They are both very career-oriented, and my son takes great pride in ballyhooing his wife's progress at her company.’
    • ‘Plenty of other defensive tackles stand out over their more ballyhooed partners at defensive end.’
    • ‘He himself ballyhooed the moral lessons to be learned from the unpacking of the human genome.’
    • ‘Even the much ballyhooed special effects manage to break down spectacularly in a couple of scenes.’


Late 19th century: American coinage of unknown origin.