Definition of bait-and-switch in English:

bait-and-switch

noun

  • The action (generally illegal) of advertising goods which are an apparent bargain, with the intention of substituting inferior or more expensive goods.

    as modifier ‘a bait-and-switch scheme’
    • ‘And the squatter shouldn't have taken advantage of our error, since as best we can tell he has nothing whatsoever to do with anything Volokh, and is just trying to bait-and-switch unsuspecting users.’
    • ‘It may involve such tactics as billing for more hours than were worked and bait-and-switch staffing which means providing excellent staffers at first and then replacing them with less qualified personnel.’
    • ‘They clamp down retailers who engage in sale-price bait-and-switch, and a wide variety of issues of electronic fraud.’
    • ‘I hope this isn't one of those bait-and-switch deals and it turns out they're both coming on but at separate times…’
    • ‘To the extent that they bought into ad pitches and broader media mania for online trading, people were also vulnerable to bait-and-switch tactics that manipulated insecurities in the realm of self-esteem.’
    • ‘Wallach and other leaders of worldwide popular dissent have been making the same argument about bait-and-switch diplomacy for a decade.’
    • ‘You gotta be quick with that mouse to snag the best Web fares - and that has some people muttering about frustrating bait-and-switch tactics.’
    • ‘When I asked the hostess whether I was on the program to discuss minimum wage laws and she said that I was, I knew that this was the old bait-and-switch game that I had encountered many times over the years.’
    • ‘This ploy was yet another example of the public being duped by a classic governmental bait-and-switch scheme.’
    • ‘The usual evolutionist hand-waving and bait-and-switch tactics were employed in a grand piece of propaganda.’
    • ‘The plaintiffs in those suits claim that they were taken in by a classic bait-and-switch scheme, contending that Jain made lavish promises of equity to lure key personnel to InfoSpace.’
    • ‘The problem is, these weren't games at all: They were little bait-and-switch scams.’
    • ‘Unfortunately, as interesting as this conclusion is, the entire premise is built upon tricking the audience until the plot's bait-and-switch can be revealed.’
    • ‘I agree that the whole bait-and-switch of the ‘new shiny clone wife’ is a bit of a cop-out and not terribly realistic, but most of these people's fantasy lives are put on automatic pilot for most the time anyway.’
    • ‘I feel there's something deeper at play here - an indication, perhaps, that Tarantino was trying to pull the ultimate bait-and-switch on his audience.’
    • ‘But she does not draw out the implications of this appalling bait-and-switch story for her depiction of humanitarian intervention as a politically shaky but morally obligatory cause.’
    • ‘That sort of bait-and-switch is likely to be more difficult if the new securities law that came into force last year (after seven years of drafting) has the desired impact.’
    • ‘Part of this pop-centric bait-and-switch is shifting the focus away from the guitars and hi-hats towards the vocals.’
    • ‘Some of the complaints include bait-and-switch charges, or switching an advertised product for a lesser product, and charging nearly three times more than the advertised price for another product.’
    • ‘‘They're all a bunch of liars,’ we agreed, after days of bluff, prevarication, dissembling and bait-and-switch games using even their own people.’

Pronunciation

bait-and-switch

/beɪt ænd/