Definition of assurance in English:



  • 1A positive declaration intended to give confidence; a promise.

    [with clause] ‘he gave an assurance that work would not recommence until Wednesday’
    • ‘Some analysts and Western diplomats, however, are skeptical of their assurances.’
    • ‘The job losses earlier this year came despite assurances made last October that there would be no mass job losses.’
    • ‘He added his assurances that there were no current plans to sell or close the site.’
    • ‘This came despite earlier assurances from the store's administrators that jobs would be safe.’
    • ‘But Mr Lamb said he was unable to make assurances about the long-term safety of jobs.’
    • ‘They were frightened until our men gave them food, clothing, and assurances of safety.’
    • ‘He called on ministers to do everything they can to give assurance to the community of Northern Ireland that a serious effort is being made to maintain the rule of law.’
    • ‘We seek assurance that the Home Office will not limit the number, scope or quality of technology trials in order to stay within the allocated budget.’
    • ‘Contempt proceedings were dismissed after the men gave assurances that they would abide by the court ruling.’
    • ‘The prisoners demanded assurances that their health had not been compromised.’
    • ‘Wall Street ignored his assurances that the long-term prospects were largely unaffected.’
    • ‘Safety assurances cannot be guaranteed because there is always a first time for incidents to happen.’
    • ‘Even after assurances that the crash was an accident, many still believe the worst.’
    • ‘He is waiting for assurances from the British Government that he will not be arrested when he arrives in the country.’
    • ‘Mrs Muir said assurances were given to MPs as late as last month that there would be no compulsory redundancies.’
    • ‘After assurances that we would all fit in my car and they could put their pram in the boot they accepted.’
    • ‘I have sought an assurance from the chief executive that all the lessons of this whole sorry procedure will be fully learned and the recommendations will be fully implemented.’
    • ‘After lengthy and heated debates, many assurances were given by Bexley Council about the new building.’
    • ‘They want assurances from the Department that every case will be treated on its own merits.’
    • ‘So we should welcome the assurances given by the trust this week that the facility's future is absolutely safe.’
    • ‘Despite assurances from the top, many employees at the Kendal plant left work last week in fear of losing their jobs.’
    • ‘He repeatedly sought assurances to this effect over a period of three years.’
    • ‘The problem for republicans is that no such assurance has been forthcoming from the British government.’
    • ‘Mr Wilmot said he could not give any assurances that this would not happen.’
    • ‘Oral guarantees or assurances are worthless should a dispute arise in the future.’
    word of honour, word, guarantee, promise, pledge, vow, avowal, oath, bond, affirmation, undertaking, commitment
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  • 2Confidence or certainty in one's own abilities.

    ‘she drove with assurance’
    • ‘Feminists are always sure of what they believe, and I can go along with them on many points, but I am unable to share their certainties or their assurance.’
    • ‘The self-confidence, assurance and poise with which the children tackled each and every one of the 21 songs on the programme was unbelievable.’
    • ‘Somehow she imbued him with a confidence and assurance that is downright remarkable.’
    • ‘Tony met the other man's gaze with an outward display of calm assurance.’
    • ‘He belonged to a unique generation of Irish people whose strength and assurance lay in their ability to think for themselves.’
    • ‘He drives with the smooth assurance of a mini-cab driver.’
    • ‘Let the record show I was wrong, and by all means keep that in mind the next time I speak with confidence and assurance.’
    • ‘Still, as he watched the plains turn gold in the rising sun, he felt a strange quiet assurance that he had done the right thing.’
    • ‘He has not been hampered by timidity or uncertainty, fitting into the side with calm assurance and revealing the extent of his ability.’
    • ‘It is the first of Lean's films to attempt an epic scale with real confidence and assurance.’
    • ‘When I met her she seemed possessed by a new quiet assurance and openness.’
    • ‘Nuig moved the ball around with confidence and assurance in the opening stages.’
    • ‘After some initially tentative playing, the University Symphony Orchestra performed with increasing confidence and assurance.’
    • ‘He has also got organisational capabilities, he is a winner and he oozes confidence and assurance.’
    • ‘In fact, looking tired but slim and healthy, he appears unusually blessed with self-possession and assurance.’
    • ‘We can now, with some assurance and confidence, claim that our democracy is firmly established.’
    • ‘As he felt more confident, he moved with more assurance and whirled Andònië around, making up a few steps of his own when he forgot the real ones.’
    • ‘One who does have high self-esteem displays confidence and assurance, gaining the courage needed to take steps towards success.’
    • ‘He was in determined mood and quickly established dominance of his area, however, despatching Salford shots with a confidence and assurance which belied his inexperience.’
    • ‘It made her eyes glow with the confident assurance of her class.’
    self-confidence, confidence, self-assurance, belief in oneself, faith in oneself, positiveness, assertiveness, self-possession, self-reliance, nerve, poise, aplomb, presence of mind, phlegm, level-headedness, cool-headedness
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    1. 2.1Certainty about something.
      ‘the crowd’s assurance of Joe’s guilt’
      • ‘The effect of all these events was some sort of feeling of assurance that for whatever reason I was on the path I was supposed to be on.’
      • ‘First-time buyers are more likely to opt for a fixed-rate mortgage, he said, because at the start many want some level of assurance about their repayments.’
      • ‘In our opinion, she was simply seeking to provide support and assurance to her friend Carole, and acted with complete propriety.’
      • ‘At the time the company said there ‘can be no assurance that the group will be able to raise sufficient finance on a timely basis if it is required’.’
      • ‘And that means it has to be assessed in advance in a way that gives the community assurance that it's been properly directed, but ultimately the biggest test is public scrutiny.’
      • ‘If he needs any assurance that Arianne loves him, ask him to talk to me.’
      • ‘The Charter could offer further assurance that no community will suffer from a change in the constitutional status of Northern Ireland.’
      • ‘I sometimes look with envy on those whose faith brings comfort and assurance.’
      • ‘Even a quick telephone call during a storm can provide much appreciated assurance that help is nearby if needed.’
      • ‘Many are ignorant concerning what evidence will satisfy the quest for assurance, despite the fact that it is clear in Scripture.’
      • ‘The presence of such technology may provide some assurance to the inspector.’
      • ‘The technology provided assurance of confidentiality, encouraged a good response rate, and reduced any risk of errors in the transfer of data.’
      • ‘Don't we all yearn for assurance that our faith is taking us there?’
      • ‘And it's a wonderful thing to have that kind of peace and assurance and joy and certainty.’
      • ‘Appointing experienced independent directors will provide assurance to customers, strategic alliance partners and potential investors.’
      • ‘He had never needed assurance of her feelings for him before.’
      • ‘So billions of dollars are wasted with no assurance that any terrorist will be caught.’
      • ‘As one would expect in a prospectus, the document also cautioned potential investors that there could be no assurance that the project would be implemented.’
      • ‘Your poise and deliberateness gives assurance that you know what you are talking about.’
      • ‘So credit insurance provides the assurance of payment, subject to the policy conditions.’
      • ‘On the one hand, I wish I had this woman's faith, her assurance about good and evil, about the way things will turn out.’
      • ‘The characters get to know each other with no assurance that a romance will follow.’
      • ‘There is no assurance that the application of the valuation standards will result in a better product for the client.’
      • ‘It is the confident assurance that something we want is going to happen.’
      • ‘So even as Boomers fret about their parents frittering away their inheritances, there's no assurance that they will behave any differently themselves.’
      • ‘Just because a dot-com business has a well-known or attractive brand name is no assurance of success.’
      certainty, guarantee, sureness, certitude, confidence
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  • 3British Insurance, specifically life insurance.

    • ‘Most lenders require mortgage holders to take out term assurance policies - a simple form of life insurance which pays off the mortgage debt if the holder dies.’
    • ‘They include term assurance, critical illness cover, income protection and long-term care.’
    • ‘If it is a basic mortgage protection policy, also known as decreasing term assurance, your level of cover will decrease over time.’
    • ‘The most common form of mortgage protection is decreasing term assurance.’
    • ‘Furthermore one can also consider the fact that lump sum contributions to assurance policies usually attract fewer costs and commissions.’
    • ‘As far as life insurance is concerned, stick to term assurance for as long as you can.’
    • ‘Check out our guides to term assurance and mortgage protection and get a quote here.’
    • ‘Only the most generous employers provide this cover, but millions of us have bought these policies, often linked to mortgages and term assurance cover.’
    • ‘Some of the premium is paying for term assurance.’
    • ‘However, Ireland's fifth biggest mortgage provider will also work on growing spin-off mortgage businesses, such as investment and assurance type products.’
    • ‘Many assurance clients and retirement fund members may have had direct or indirect experience of the difficulties that are associated with an occupational disability claim.’
    • ‘What is to be put in place as insurance and assurance?’
    • ‘These products have no investment component attached to them and therefore work in a similar way to your household insurance or the old fashioned term assurance.’
    • ‘Anyone who is self-employed or not a member of a company pension scheme can buy life assurance protection via a personal pension assurance policy.’
    • ‘I have to admit to being rather surprised because 17 years ago, when we took out term assurance (to cover a similar amount for our mortgage), it was quite cheap.’
    • ‘It is clear from the face of the policy that this was a mortgage protection assurance policy.’
    • ‘The bank is planning to offer a group insurance cover for its depositors and a loan cover term assurance plan for its borrowers.’
    • ‘Following a slow start to the year, recruitment levels in the insurance, assurance and reinsurance industries have picked up significantly this month.’
    • ‘The Factfile shows losses of £343 million for insurers last year in the non-life assurance area, which include motor and property insurance.’
    • ‘The simplest and cheapest form of life assurance is term assurance and it is a pure protection product.’
    insurance, indemnity, indemnification, protection, security, surety, cover, coverage
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Late Middle English ( assurance): from Old French, from assurer assure.