Definition of allure in US English:

allure

noun

  • The quality of being powerfully and mysteriously attractive or fascinating.

    ‘people for whom gold holds no allure’
    • ‘It seems no one is immune to the shimmering allure of the pop industry these days - not even soccer heroes like Niall Quinn.’
    • ‘The fable of King Midas is one of the prettiest admonitions in classical mythology against the dangerous allure of gold.’
    • ‘The allure of French actresses has fascinated generations of movie-goers.’
    • ‘There have been blond sex bombs who were aware of their dubious allure and had the good sense to mock it before anyone else did.’
    • ‘One man who knows, all too well, Everest's seductive allure is British climber Doug Scott.’
    • ‘Instead, the shadows crept over her, giving her a rather mysterious allure and then soon took off.’
    • ‘For the League sides however, the Cup run retains its allure as a route to excitement and glamour.’
    • ‘In the end, we are all powerless to resist Kidman's allure.’
    • ‘That she comes across oblivious to her attraction only fortifies her allure.’
    • ‘They enthralled us with their accomplishments, their glamour and their allure.’
    • ‘In politics the Communist Party had at last lost its allure following the suppression of the Hungarian Revolution.’
    • ‘Part of the continuing allure of police action films is the chance to get under the skin of a criminal, to glimpse into an alien world.’
    • ‘The allure of Tinseltown has always been about escapism.’
    • ‘Despite its romantic allure, gold has historically been a pretty lousy investment.’
    • ‘Historic attractions should not take their tourist allure for granted, however.’
    • ‘Few female garments hold as much mystery and allure as the Indian sari.’
    • ‘Her weight loss may have made her the paparazzi's delight, but in her husband's eyes, she lost all her original allure.’
    • ‘I hope that fleshing out the mystique hasn't detracted at all from its allure.’
    • ‘Do films have any allure for Barry, who has already shown he can cross media with ease?’
    • ‘The overall atmosphere created by the film is an important part of its allure.’
    attraction, lure, draw, pull, appeal, glamour, allurement, enticement, temptation, bewitchment, enchantment, charm, seduction, persuasion, fascination, magnetism
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verb

[with object]
  • Powerfully attract or charm; tempt.

    • ‘He never knew the smell of garlic and pepperoni pizza could be so enticing and alluring.’
    • ‘His horse reared and he rode down into the grassland to stop before this most alluring girl.’
    • ‘Alaska showed itself to be wild, rugged, unforgiving - yet at the same time alluring and welcoming.’
    • ‘Becky, working as a governess, resorts to her good looks and alluring personality to move up in society.’
    • ‘The label, and subsequently the brand, became known as Blue Nun, featuring a single, alluring nun in a blue habit.’
    • ‘In his appearance, in his character, in his whole nature, there was something attractive and elusive which allured women and disposed them in his favour; he knew that, and some force seemed to draw him, too, to them.’
    • ‘Randir thought she looked more alluring in the red gown than he had ever seen her before.’
    • ‘They strike poses, flash winning smiles and try to make themselves look as alluring as possible.’
    • ‘She was chestnut-haired, her face bearing some odd and yet alluring familiarity.’
    • ‘This is the perfect time of the year to travel to what has to be one of the world's most exotic and alluring islands.’
    • ‘This British duo continues to rock with alluring sensitivity and a plenitude of pop sensibility.’
    • ‘The free goodies that come along are even more alluring and tempt children to go in for more and more.’
    • ‘Tigers are alluring animals and stories about them always have a magnetic appeal.’
    • ‘According to Endi, the choice of gowns is important in enhancing the jewelry to look more alluring.’
    • ‘The once pretty and alluring attraction of Little Marlow had been lost.’
    • ‘She answered him, her husky voice alluring him to her as they crashed through the pit.’
    • ‘But they suspect the lucrative scrap value of the metal frames may have proved alluring to thieves.’
    • ‘One widespread corporate tactic is hiring reps who are undeniably alluring and always charming.’
    • ‘Minarets, markets and menus are alluring, but no visit to Istanbul would be complete without its mosques.’
    • ‘At first sight, they appear as alluring as a soft-top sports car - glamorous, flash and a little racy.’
    attract, lure, entice, tempt, appeal to, whet the appetite of, make someone's mouth water, captivate, draw, beguile, bewitch, enchant, win over, charm, seduce, persuade, lead on, tantalize
    enticing, tempting, attractive, appealing, fetching, inviting, glamorous, captivating, seductive
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Origin

Late Middle English (in the sense ‘tempt, entice’): from Old French aleurier ‘attract’, from a- (from Latin ad ‘to’) + luere ‘a lure’ (originally a falconry term).

Pronunciation

allure

/əˈlo͝or//əˈlʊr/