Definition of airtime in English:



  • 1Time during which a broadcast is being transmitted.

    • ‘In the 1999 campaign preseason, the amount of network evening news airtime was only half of that in 1995.’
    • ‘But study after study has shown declining space and airtime devoted to international news.’
    • ‘The group promises to spend seven million dollars to buy airtime for the winning entry.’
    • ‘The broadcast networks devoted less airtime to the event than ever before.’
    • ‘Once 15 separate companies offered unique programmes and bartered for airtime and slots.’
    • ‘As a yearly ritual we keep sending out spots and the stations keep refusing to sell us airtime.’
    • ‘The project is part of a wider BBC venture called Voices, whose purpose is to give airtime to voices not usually broadcast on the BBC.’
    • ‘Of what were now four channels, the BBC had two, funded from the licence fee, and ITV controlled the sale of airtime on the other two.’
    • ‘Secondly, that there should be some unspecified amount of airtime made available for programmes produced by outside, independent producers.’
    • ‘What do you aspire to if the content business is all about filling airtime cheaply or being a screwball night after night?’
    • ‘Enterprise stories nearly always find airtime, and the editing process is much less severe.’
    • ‘There was a great deal of airtime to fill and the quality of the reports varied, especially at lunch hour.’
    • ‘And he works the local media, too, bringing players to local radio stations, guaranteeing airtime.’
    • ‘For months and years afterwards, the media has dedicated endless hours of airtime reporting and reflecting on the atrocity.’
    • ‘It's just that it may not always be appropriate that we give someone 20 minutes or half an hour of airtime.’
    • ‘There's too much airtime and not enough news to go around, says creator/writer/director John Morton.’
    • ‘Wasting a precious 10 minutes of airtime on a puny regional news bulletin was not going to happen.’
    • ‘It will cover a large range of popular music genres and artists giving a national platform to the more obscure and less commercial tracks that rarely receive airtime on radio.’
    • ‘It's a big story that gets more airtime and column-inches than almost any other overseas posting.’
    • ‘The law requires that television stations provide free airtime to candidates, and ratings for these advertisement blocks rival the World Cup.’
    1. 1.1 Time during which a mobile phone is in use, including calls made and received.
      • ‘This new player in the mobile phone market twins your paid airtime with free minutes, and all you have to do is listen to some ads.’
      • ‘This prevents anyone making calls and fraudulently running up airtime bills.’
      • ‘This feature is advantageous because it can potentially avoid wasted airtime and improve communication effectiveness.’
      • ‘Normally mobile users need to buy credit card-style vouchers bearing an identification number that they key into their handsets to add airtime.’
      • ‘The company wisely decided not to invest in a network but sells mobile telecom services to customers and buys airtime from other companies.’
      • ‘Use of a University-owned mobile telephone and mobile telephone airtime service is intended for official University business.’
      • ‘Our client is one of the UK's largest independent, five-network Mobile Airtime Distributors.’
      • ‘Voucher prices range from £3 for half-an-hour's access to £633 for a full year's worth of airtime.’
      • ‘The firm, which provides mobile airtime services to more than half a million mobile phone users, currently employs more than 500 staff.’
      • ‘Some networks may turn over some of their airtime to barter deals, offsetting programming costs.’
      • ‘You can use the airtime in your bundle to call any UK network you like, at any time you choose!’
      • ‘This airtime voucher comes complete with £10 airtime credit for calls and text messaging.’
      • ‘Although we had enough airtime on our mobile phones, it was impossible to call for a rescue bus because the area had no mobile phone network.’
      • ‘The company will also supply airtime for another company's domestic users from early next year when it ditches another as its mobile provider.’
      • ‘It would also be in dire trouble if regulators relaxed constraints on the mobile market about supplying airtime to competitors.’
      • ‘Mobile communications management with best tariffs and business airtime for UK.’
      • ‘Then came the phone card; prepaid airtime, to be used as needed.’
      • ‘Mr. Wallace says he did not purchase any airtime for this phone in the summer of 2003.’
  • 2The time a pilot or or aircraft spends in flight.

    ‘a relatively new pilot with just 100 hours of airtime’
    • ‘Today we had the conditions for which Manilla is known, with every pilot getting some airtime and plenty of happy faces tonight.’
    • ‘Over the last year I have clocked up 21 flights and just over 11.5 hours of airtime.’
    • ‘The Canadian Forces C-17 Globemaster heavy-lift transport logged 48.5 hours of airtime flying the two vehicles to India.’
    • ‘Fortunately, the pilot (very low airtime) managed to walk away with cuts and bruises after what must have been a rather scary flight.’
    • ‘New to the job, Schwartz has been logging hours of airtime traveling to the firm's 127 retail stores throughout the country.’
    • ‘Phillips doubled his airtime and flew some demo wings.’
    • ‘Nice to see the glider getting airtime.’
    • ‘Our freestyle pilots eagerly accepted the extra airtime and continued to slice up the sky with their inventive inverted flight maneuvers.’
    • ‘Both of these comps have an option for lower airtime pilots to enter a more suitable (low stress) part of the competition.’
    • ‘Because of the ease of transportation of paragliding, far more paragliding pilots go abroad, they make those trips more often, and hence more airtime flown abroad.’
    1. 2.1 (in snowboarding, skiing, etc.) the time a person spends in the air during a jump.
      ‘a 30-foot jump gave competitors plenty of airtime’
      • ‘Riders negotiate several jumps designed to elicit enough airtime to perform an arsenal of tricks.’
      • ‘During the trick, the rider uses a combination of their pulling power and shifting bodyweight to lift both wheels off the ground for some self-propelled airtime.’
      • ‘Goggle-makers have integrated HUD (heads-up display) that can give the snowboarder or skier information about speed, vertical descent, navigation, jump airtime and distance, thanks to GPS and other sensors.’
      • ‘With this line of futuristic ski gear you can take the guessing out of things such as jump airtime, speed, and vertical distance traveled on the slopes.’
      • ‘After the extensive airtime of the first 2 jumps, the riders will face a step-up jump into the first berm.’