Definition of airtime in English:

airtime

noun

  • 1Time during which a broadcast is being transmitted.

    • ‘There was a great deal of airtime to fill and the quality of the reports varied, especially at lunch hour.’
    • ‘Of what were now four channels, the BBC had two, funded from the licence fee, and ITV controlled the sale of airtime on the other two.’
    • ‘Secondly, that there should be some unspecified amount of airtime made available for programmes produced by outside, independent producers.’
    • ‘The project is part of a wider BBC venture called Voices, whose purpose is to give airtime to voices not usually broadcast on the BBC.’
    • ‘And he works the local media, too, bringing players to local radio stations, guaranteeing airtime.’
    • ‘As a yearly ritual we keep sending out spots and the stations keep refusing to sell us airtime.’
    • ‘It will cover a large range of popular music genres and artists giving a national platform to the more obscure and less commercial tracks that rarely receive airtime on radio.’
    • ‘It's a big story that gets more airtime and column-inches than almost any other overseas posting.’
    • ‘In the 1999 campaign preseason, the amount of network evening news airtime was only half of that in 1995.’
    • ‘Wasting a precious 10 minutes of airtime on a puny regional news bulletin was not going to happen.’
    • ‘Enterprise stories nearly always find airtime, and the editing process is much less severe.’
    • ‘For months and years afterwards, the media has dedicated endless hours of airtime reporting and reflecting on the atrocity.’
    • ‘It's just that it may not always be appropriate that we give someone 20 minutes or half an hour of airtime.’
    • ‘The group promises to spend seven million dollars to buy airtime for the winning entry.’
    • ‘There's too much airtime and not enough news to go around, says creator/writer/director John Morton.’
    • ‘What do you aspire to if the content business is all about filling airtime cheaply or being a screwball night after night?’
    • ‘Once 15 separate companies offered unique programmes and bartered for airtime and slots.’
    • ‘The broadcast networks devoted less airtime to the event than ever before.’
    • ‘The law requires that television stations provide free airtime to candidates, and ratings for these advertisement blocks rival the World Cup.’
    • ‘But study after study has shown declining space and airtime devoted to international news.’
    1. 1.1Time during which a mobile phone is in use, including calls made and received.
      • ‘Mobile communications management with best tariffs and business airtime for UK.’
      • ‘Our client is one of the UK's largest independent, five-network Mobile Airtime Distributors.’
      • ‘You can use the airtime in your bundle to call any UK network you like, at any time you choose!’
      • ‘This new player in the mobile phone market twins your paid airtime with free minutes, and all you have to do is listen to some ads.’
      • ‘The company wisely decided not to invest in a network but sells mobile telecom services to customers and buys airtime from other companies.’
      • ‘Voucher prices range from £3 for half-an-hour's access to £633 for a full year's worth of airtime.’
      • ‘Mr. Wallace says he did not purchase any airtime for this phone in the summer of 2003.’
      • ‘This prevents anyone making calls and fraudulently running up airtime bills.’
      • ‘The firm, which provides mobile airtime services to more than half a million mobile phone users, currently employs more than 500 staff.’
      • ‘This airtime voucher comes complete with £10 airtime credit for calls and text messaging.’
      • ‘The company will also supply airtime for another company's domestic users from early next year when it ditches another as its mobile provider.’
      • ‘Use of a University-owned mobile telephone and mobile telephone airtime service is intended for official University business.’
      • ‘Normally mobile users need to buy credit card-style vouchers bearing an identification number that they key into their handsets to add airtime.’
      • ‘Although we had enough airtime on our mobile phones, it was impossible to call for a rescue bus because the area had no mobile phone network.’
      • ‘It would also be in dire trouble if regulators relaxed constraints on the mobile market about supplying airtime to competitors.’
      • ‘Then came the phone card; prepaid airtime, to be used as needed.’
      • ‘Some networks may turn over some of their airtime to barter deals, offsetting programming costs.’
      • ‘This feature is advantageous because it can potentially avoid wasted airtime and improve communication effectiveness.’
  • 2The time a pilot or or aircraft spends in flight.

    ‘a relatively new pilot with just 100 hours of airtime’
    • ‘Phillips doubled his airtime and flew some demo wings.’
    • ‘Fortunately, the pilot (very low airtime) managed to walk away with cuts and bruises after what must have been a rather scary flight.’
    • ‘Because of the ease of transportation of paragliding, far more paragliding pilots go abroad, they make those trips more often, and hence more airtime flown abroad.’
    • ‘New to the job, Schwartz has been logging hours of airtime traveling to the firm's 127 retail stores throughout the country.’
    • ‘Both of these comps have an option for lower airtime pilots to enter a more suitable (low stress) part of the competition.’
    • ‘The Canadian Forces C-17 Globemaster heavy-lift transport logged 48.5 hours of airtime flying the two vehicles to India.’
    • ‘Nice to see the glider getting airtime.’
    • ‘Our freestyle pilots eagerly accepted the extra airtime and continued to slice up the sky with their inventive inverted flight maneuvers.’
    • ‘Today we had the conditions for which Manilla is known, with every pilot getting some airtime and plenty of happy faces tonight.’
    • ‘Over the last year I have clocked up 21 flights and just over 11.5 hours of airtime.’
    1. 2.1(in snowboarding, skiing, etc.) the time a person spends in the air during a jump.
      ‘a 30-foot jump gave competitors plenty of airtime’
      • ‘Goggle-makers have integrated HUD (heads-up display) that can give the snowboarder or skier information about speed, vertical descent, navigation, jump airtime and distance, thanks to GPS and other sensors.’
      • ‘Riders negotiate several jumps designed to elicit enough airtime to perform an arsenal of tricks.’
      • ‘During the trick, the rider uses a combination of their pulling power and shifting bodyweight to lift both wheels off the ground for some self-propelled airtime.’
      • ‘With this line of futuristic ski gear you can take the guessing out of things such as jump airtime, speed, and vertical distance traveled on the slopes.’
      • ‘After the extensive airtime of the first 2 jumps, the riders will face a step-up jump into the first berm.’

Pronunciation:

airtime

/ˈerˌtīm/