Definition of advertising in US English:



  • 1The activity or profession of producing advertisements for commercial products or services.

    as modifier ‘an advertising agency’
    ‘movie audiences are receptive to advertising’
    • ‘As advertising is a very social and sociable industry, personal qualities are also important.’
    • ‘It is understood that two of the country's largest advertising agencies are refusing to pay the new rates.’
    • ‘The primary myth of advertising is that you can be one of these people and have these things too, if you only buy this product.’
    • ‘There was the overwhelming feeling within the industry that advertising was a commercial activity and commercial objectives took priority.’
    • ‘I think loads of people could make a go at publishing a mag, but dealing with distribution and advertising is really, really tough.’
    • ‘There is almost a confusion between graphic design as an activity and advertising as an activity.’
    • ‘She made a homemade portfolio and went knocking on doors of advertising agencies in Dublin.’
    • ‘I write television and radio commercials for a huge corporate advertising agency.’
    • ‘After working in advertising for 19 years, he became a full-time artist, creating wildlife watercolors.’
    • ‘He had given this lecture to graduate students in advertising at the Business School of the University of Chicago.’
    1. 1.1 Advertisements collectively.
      ‘despite being instructed to take the signs down, he says he has no intention of removing the advertising’
      • ‘Shortly after the spotlight was turned on the island, the tourist office pulled all advertising.’
      • ‘Vintage advertising is always fun to look at and this is no exception.’
      • ‘The poster was part of a multi-media campaign which involved TV, radio, outdoor, in-restaurant and point-of-purchase advertising.’
      • ‘At she Twiggy is standing up for older consumers by backing a drive to persuade companies to tailor their advertising and products to this wealthy group.’
      • ‘Most spam is commercial advertising, often for dubious products, get-rich-quick schemes, or quasi-legal services.’
      • ‘During the season when the advertising was on air, sales rose 12 percent.’
      • ‘The tickets sold out on Day Two, but all the advertising was still up, and the majority of the interested public found out after the whole thing was already sold to capacity.’
      • ‘The promo is supported by TV commercials and in-store advertising.’
      • ‘Try not to clutter commercial frontages with superfluous advertising.’
      • ‘The advertising is designed to inform the public of the services offered by primary health organisations.’