Which Joe gave his name to ‘sloppy joes’? We look at five interesting sandwiches and their lexical origins.
A downloadable or Internet-based video game that advertises a brand-name product by featuring it as part of the game.
- ‘However, despite their early stage of development, advergames are already emerging as one of the Internet's most promising ad strategies - and they show little sign of slowing down.’
- ‘The technology isn't nearly as sophisticated as video games, because most developers outfit advergames to accommodate slow modems.’
- ‘Who cares how long a consumer plays if the advergame doesn't move product?’
- ‘A second way to tailor the advergame is by the location through which the game is promoted - via, say, e-mail marketing campaigns or on Web sites.’
- ‘To reach this market, the company positioned the advergame on gaming sites within Hispanic portals.’
Blend of advertisement and game.
We take a look at several popular, though confusing, punctuation marks.
From Afghanistan to Zimbabwe, discover surprising and intriguing language facts from around the globe.
The definitions of ‘buddy’ and ‘bro’ in the OED have recently been revised. We explore their history and increase in popularity.