One of the mysteries of the English language finally explained.
Denoting or relating to money spent on items of current expenditure.
- ‘Figure that the gross point players have got to be in for 10 to 20 percent this time around and that above the line cash costs have to be around $30 million.’
- ‘The £67 million would be split 50: 50 above the line and below the line.’
- ‘Any credits that appear within earnings, reflecting amortization of a reduction in the liability estimates, would be above the line, potentially aiding executive pay along with the stock price.’
- ‘Budgets are also compared to costs, both above the line and internal.’
- ‘But they are paying substantial service costs because those costs are above the line.’
Denoting or relating to advertising in the mass media.‘with no above-the-line advertising spend, every spare dollar available for marketing is directed toward point-of-sale promotions’
- ‘They are making some core investments in above-the-line marketing initiatives, including commissioning TV ads, set to air nationwide throughout 2013.’
- ‘He emphasised to them that he is focused on conversion from marketing, whether social media or above the line, into hard core bookings.’
- ‘The company is to unveil the above-the-line component of a new music-based campaign during Saturday's AFL grand final.’
- ‘The company plans a substantial "above-the-line" campaign, which means any marketing support beyond what the carrier plans to provide.’
- ‘Marketing is changing: the customer experience no longer recognizes offline, online, above the line or below.’
Denoting bonus points and penalty points, which do not count toward the game.
- ‘The player who makes seven or more tricks scores as though they had played a contract of 1NT, and gets an additional premium of 100 above the line.’
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